Strength training equipment built to last
From first-timers to the fit-for-lifers, from the every day lifters to the everyday athlete.
We design the finest strength training equipment to help any and every body improve their health and wellbeing, and discover a strength they didn’t know they possessed.
Our Products are Designed with our Built to Last ethos
At PRIMAL®, we are experts in equipment design – down to every nut and bolt.
We design and build strength equipment that is made to withstand the rigours of any gym environment.
Our built to last ethos defines this focus on quality at every stage of product creation.
WHY PRIMAL
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Ergonomic design
Shop nowWe design and build strength equipment is multifunctional, optimisable and biomechanically better.
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Gym Design & Planning
Find out moreEvery project is unique and every detail matters. We offer a unique and personalised approach to gym planning, ensuring that your gym is optimised for functionality as well as raising the bar on design.
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Unrivalled Customer Care
Find out moreWe aim to over-deliver on customer service, honesty, integrity and transparency. With our in house customer service team, engineers, and installers across the UK we are here to help long after your equipment is in the gym.
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Community at Our Core
Join the communityWe’re here to forge friendships and communities, to create welcoming and inclusive spaces for people of all ages and every level discover the joys of strength training.
OUR SERIES
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Defy preconceptions. PRIMAL® Personal Series has been created to bring the best in strength training to your home gym. Designed without compromise, whether a first timer or fit-for-lifer, discover your true potential with class leading home strength equipment.
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Go beyond boundaries. Uniquely designed to be both ergonomically and biomechanically better, PRIMAL® Pro Series provides unrivalled equipment performance for professional gyms. Created by industry experts and built better to build better.
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Ready for the next level. PRIMAL® Performance Series offers the ultimate in precision crafted commercial equipment. Biomechanically engineered and overbuilt to withstand the rigours of any gym environment. Leading the way on innovation and design, this series sets a new industry standard.
Featured Gyms
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The Holistic Gym - Designed by Primal
The Holistic Gym - Designed by Primal Introduction: The Holistic Gym is a testament to the power of collaboration between fitness trainers and innovative gym equipment providers. With a strong...
The Holistic Gym - Designed by Primal
The Holistic Gym - Designed by Primal Introduction: The Holistic Gym is a testament to the power of collaboration between fitness trainers and innovative gym equipment providers. With a strong...
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Xceed Glasgow
Xceed Glasgow stands as a distinctive fitness facility committed to empowering women within a secure and inviting atmosphere. Situated in Glasgow, this exclusive gym is the brainchild of Ryan, a...
Xceed Glasgow
Xceed Glasgow stands as a distinctive fitness facility committed to empowering women within a secure and inviting atmosphere. Situated in Glasgow, this exclusive gym is the brainchild of Ryan, a...
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PRIMAL Powers Burnley F.C. with New Performance Centre
Burnley F.C'.s triumphant Championship title win and subsequent promotion to the topflight for the 23/24 season have ignited excitement among football fans. To ensure the team's success in the Premier...
PRIMAL Powers Burnley F.C. with New Performance Centre
Burnley F.C'.s triumphant Championship title win and subsequent promotion to the topflight for the 23/24 season have ignited excitement among football fans. To ensure the team's success in the Premier...
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St M's Gym
St M’s gym in Twickenham London is a small independent gym focused on providing a beautiful gym for the local community to train no matter their age, ability, or experience....
St M's Gym
St M’s gym in Twickenham London is a small independent gym focused on providing a beautiful gym for the local community to train no matter their age, ability, or experience....
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Sion William PT Bourne
Why did you choose Primal Strength?: I choose to use Primal to equip my PT studio as I’d used some of their kit at various gyms and been very impressed...
Sion William PT Bourne
Why did you choose Primal Strength?: I choose to use Primal to equip my PT studio as I’d used some of their kit at various gyms and been very impressed...
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Fitness Yeovil
Why did you choose Primal Strength?: We were liaising with a well-known fitness brand regards the gym design and equipment fit-out, but found the service ‘sluggish’ at best, and the...
Fitness Yeovil
Why did you choose Primal Strength?: We were liaising with a well-known fitness brand regards the gym design and equipment fit-out, but found the service ‘sluggish’ at best, and the...
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Home Gym - Lockdown
When all of the gyms closed and i made the decision to invest in a small home gym to allow me to keep myself on an even keel, so I...
Home Gym - Lockdown
When all of the gyms closed and i made the decision to invest in a small home gym to allow me to keep myself on an even keel, so I...
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Evolve – Poland
Why did you choose Primal Strength?: I was fortunate enough to be one of the first orders processed by Primal Strength, and any fears of handing my hard earned cash...
Evolve – Poland
Why did you choose Primal Strength?: I was fortunate enough to be one of the first orders processed by Primal Strength, and any fears of handing my hard earned cash...
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Bodypower – India
Why did you choose Primal Strength?: With Amanora being our flagship BodyPower Gym across the whole of India, we needed to make sure the gym equipment quality reflected this –...
Bodypower – India
Why did you choose Primal Strength?: With Amanora being our flagship BodyPower Gym across the whole of India, we needed to make sure the gym equipment quality reflected this –...
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FIT Tovarna – Slovenia
Why did you choose Primal Strength?: Primal Strength is the best possible partner regarding fitness equipment in the past few years. The support we get is amazing and all of...
FIT Tovarna – Slovenia
Why did you choose Primal Strength?: Primal Strength is the best possible partner regarding fitness equipment in the past few years. The support we get is amazing and all of...
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Samien Fitness – Stoke-on-Trent
Why did you choose Primal Strength?: We tested the kit out in another gym, liked the style, it was cheap for the quality and we loved the design. We also...
Samien Fitness – Stoke-on-Trent
Why did you choose Primal Strength?: We tested the kit out in another gym, liked the style, it was cheap for the quality and we loved the design. We also...
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Oragym
Why did you choose Primal Strength?: As a new start up business I needed to find a full turn key solution and a company that could come in and help...
Oragym
Why did you choose Primal Strength?: As a new start up business I needed to find a full turn key solution and a company that could come in and help...
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Empowered Fit
Why did you choose Primal Strength?: We choose primal cause we liked the look of it and the excellent customer service that went above and beyond the other companies we...
Empowered Fit
Why did you choose Primal Strength?: We choose primal cause we liked the look of it and the excellent customer service that went above and beyond the other companies we...
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Graft Haus
Why did you choose Primal Strength?: Primal was an easy choice for us. Having tested a few pieces of the kit at BodyPower it was clear that the range was...
Graft Haus
Why did you choose Primal Strength?: Primal was an easy choice for us. Having tested a few pieces of the kit at BodyPower it was clear that the range was...
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Fitness Studio 46 – Stourbridge
Why did you choose Primal Strength?: Fitness Studio 46 is a boutique fitness studio, specialising in customised small group coaching. As a 700sq ft facility, space saving was a huge...
Fitness Studio 46 – Stourbridge
Why did you choose Primal Strength?: Fitness Studio 46 is a boutique fitness studio, specialising in customised small group coaching. As a 700sq ft facility, space saving was a huge...
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Baseline Fitness
Why did you choose Primal Strength?: There are many reasons why we chose Primal Strength over others but just to mention a few; Quality and pricing – The quality of...
Baseline Fitness
Why did you choose Primal Strength?: There are many reasons why we chose Primal Strength over others but just to mention a few; Quality and pricing – The quality of...
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Field Street Gym
Why did you choose Primal Strength?: Initially it was Primal Strengths modern and upto date look of their equipment that grabbed my attention. I then looked further into cost and...
Field Street Gym
Why did you choose Primal Strength?: Initially it was Primal Strengths modern and upto date look of their equipment that grabbed my attention. I then looked further into cost and...
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FIIT41 - Harpenden
"Primal Strength was an easy choice for us. We had been in discussions with several other brands previously, but built a fantastic relationship with Euan who had supported us over...
FIIT41 - Harpenden
"Primal Strength was an easy choice for us. We had been in discussions with several other brands previously, but built a fantastic relationship with Euan who had supported us over...
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Sorella Strength
In the realm of strength and fitness, PRIMAL has always been at the forefront of innovation and progress. We understand the importance of inclusivity and catering to diverse needs within...
Sorella Strength
In the realm of strength and fitness, PRIMAL has always been at the forefront of innovation and progress. We understand the importance of inclusivity and catering to diverse needs within...
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Scholes Gym
Primal are delighted to be part of the successful opening of Scholes Gym, Oldham. We worked with Arron and Alicia to turn an old warehouse into a state-of-the-art gym in...
Scholes Gym
Primal are delighted to be part of the successful opening of Scholes Gym, Oldham. We worked with Arron and Alicia to turn an old warehouse into a state-of-the-art gym in...
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Celtic Football Club – Glasgow
As an elite football team Celtic FC demands the best training facilities for their players. Knowing the difference that purposeful strength and conditioning sessions can make on a player’s success...
Celtic Football Club – Glasgow
As an elite football team Celtic FC demands the best training facilities for their players. Knowing the difference that purposeful strength and conditioning sessions can make on a player’s success...
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Flutter Entertainment
Flutter Entertainment is a global sports betting, gaming and entertainment provider. They, like Primal work in an evolving industry and challenge themselves to always be better. Therefore, when they were...
Flutter Entertainment
Flutter Entertainment is a global sports betting, gaming and entertainment provider. They, like Primal work in an evolving industry and challenge themselves to always be better. Therefore, when they were...
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Prime
We begin every gym design process by really getting an in depth understanding as to what the overall aims, objectives, and vision for the space are. Prime wanted to create...
Prime
We begin every gym design process by really getting an in depth understanding as to what the overall aims, objectives, and vision for the space are. Prime wanted to create...
