READY FOR THE NEXT LEVEL

Crafted by industry experts with meticulous precision, PRIMAL's Performance Series elevates commercial strength environments and is built to withstand the rigours of intense daily use. Designed for commercial gym owners who demand the best quality, durability, and performance from their fitness equipment. Our biomechanically engineered products deliver peak performance for all elite athletes, ensuring optimal user experience, form, and efficiency.

Tailored for gym owners who demand the very best from their equipment, the Performance Series range encompasses strength training, weightlifting, cardio, and functional fitness equipment. The series boasts power racks, weight plates, barbells, dumbbells, kettlebells, and cable machines, among others.

Made from premium materials, PRIMAL Performance Series equipment is designed for long-term, vigorous use, providing a smart investment for commercial gyms seeking innovation and quality to outshine and stay ahead competitors.

Shop PRIMAL Performance Series

FAQS

What equipment should a commercial gym have?  

A commercial gym space should have a range of equipment and machines that cater to the specific needs of your clientele, whether they are professional athletes, or fitness enthusiasts. The PRIMAL Performance Series is named because of how it performs, is designed for the rigours of heavy daily commercial use, and offers cutting edge, class leading equipment that delivers unrivalled durability and performance. 

Essential commercial gym equipment includes strength training equipment such as power racks, squat racks, and barbells. These are important for athletes who want to build muscle mass and increase their strength. Olympic bars, bumper plates, and kettlebells are also necessary for weightlifting. 

For cardiovascular workouts, commercial gyms should have a variety of cardio machines, and essential commercial fitness equipment includes treadmills, ellipticals, rowing machines, and stationary bikes. These machines provide an effective way to burn calories, improve cardiovascular health, and increase endurance. 

Cable machines, dumbbells, and weight benches are also crucial equipment for commercial gyms. They provide versatility for users who want to perform exercises that target specific muscle groups. 

To ensure the safety and comfort of gym users, commercial gyms should also invest in high-quality flooring and other accessories. Rubber mats, foam rollers, resistance bands, and stability balls are all important additions that can enhance the gym experience. 

In summary, while this is advice on a broad scale we recommend you contact us for a bespoke solution tailored to you. A commercial gym should have a wide range of equipment that caters to the specific needs of your gym. The PRIMAL Performance Series is an excellent choice for gym owners who want to provide their clients with the highest quality equipment that delivers superior resilience and prowess

What equipment should a performance gym have?  

The PRIMAL Performance Series is designed to meet the needs of gyms that focus on functional fitness, strength training, and conditioning. This range offers world leading commercial gym equipment and commercial fitness equipment that is built to withstand the rigours of a high-intensity training environment. 

To equip a performance gym with PRIMAL Performance Series, the following equipment is recommended: 

  • Racks and cages: PRIMAL Performance Series offers a range of power racks and squat cages that are designed for strength training and conditioning. These racks and cages provide a secure and stable environment for athletes to perform squats, presses, and other compound exercises. 
  • Olympic bars and plates: PRIMAL Performance Series Olympic bars and plates are built to last and can withstand high-intensity training. These bars and plates are ideal for powerlifting and Olympic lifting. 
  • Functional trainers and cable machines: PRIMAL Performance Series offers a range of functional trainers and cable machines that are perfect for functional strength training and conditioning. These machines allow athletes to perform a wide variety of exercises that target different muscle groups. 
  • Dumbbells and kettlebells: PRIMAL Performance Series offers a range of dumbbells and kettlebells that are perfect for strength and conditioning workouts. These free weights are available in a variety of weights and can be used for a wide variety of exercises. 
  • Cardio equipment: PRIMAL Performance Series offers a range of cardio equipment including treadmills, rowing machines, and assault bikes. These machines are perfect for high-intensity interval training (HIIT) and other cardio workouts. 
  • Flooring: PRIMAL Performance Series offers high-quality flooring options that are designed to withstand the rigours of a high-intensity training environment. These flooring options provide a safe and stable environment for athletes to perform their workouts. 
  • Accessories: PRIMAL Performance Series offers a range of accessories including benches, racks, and platforms that are designed to complement the other equipment in the range. These accessories are built to the same high-quality standards as the other equipment in the range and are built to last. 

By having this equipment in a performance gym, athletes will have the tools they need to achieve their fitness goals, whether it be improving strength, endurance, or overall fitness. 

Who is a performance gym for? 

A performance gym is typically geared towards serious athletes, strength trainers, and fitness enthusiasts who are looking to take their training to the next level. These types of gyms often offer specialised equipment and programmes that are designed to improve athletic performance, increase strength and power, and enhance overall fitness levels. Performance gyms may also cater to individuals who are training for specific sports or events, such as powerlifting, Olympic weightlifting, or endurance events. These gyms may be more intense and challenging than traditional fitness centres, but they can provide a supportive and motivating environment for individuals who are dedicated to achieving their fitness goals.

  • The Holistic Gym - Designed by Primal

    The Holistic Gym - Designed by Primal

    The Holistic Gym - Designed by Primal Introduction: The Holistic Gym is a testament to the power of collaboration between fitness trainers and innovative gym equipment providers. With a strong...

    The Holistic Gym - Designed by Primal

    The Holistic Gym - Designed by Primal Introduction: The Holistic Gym is a testament to the power of collaboration between fitness trainers and innovative gym equipment providers. With a strong...

    2 minute read Read more
  • Xceed Glasgow

    Xceed Glasgow

    Xceed Glasgow stands as a distinctive fitness facility committed to empowering women within a secure and inviting atmosphere. Situated in Glasgow, this exclusive gym is the brainchild of Ryan, a...

    Xceed Glasgow

    Xceed Glasgow stands as a distinctive fitness facility committed to empowering women within a secure and inviting atmosphere. Situated in Glasgow, this exclusive gym is the brainchild of Ryan, a...

    3 minute read Read more
  • PRIMAL Powers Burnley F.C. with New Performance Centre

    PRIMAL Powers Burnley F.C. with New Performance Centre

    Burnley F.C'.s triumphant Championship title win and subsequent promotion to the topflight for the 23/24 season have ignited excitement among football fans. To ensure the team's success in the Premier...

    PRIMAL Powers Burnley F.C. with New Performance Centre

    Burnley F.C'.s triumphant Championship title win and subsequent promotion to the topflight for the 23/24 season have ignited excitement among football fans. To ensure the team's success in the Premier...

    2 minute read Read more
  • St M's Gym

    St M's Gym

    St M’s gym in Twickenham London is a small independent gym focused on providing a beautiful gym for the local community to train no matter their age, ability, or experience....

    St M's Gym

    St M’s gym in Twickenham London is a small independent gym focused on providing a beautiful gym for the local community to train no matter their age, ability, or experience....

    2 minute read Read more
  • Sion William PT Bourne

    Sion William PT Bourne

    Why did you choose Primal Strength?: I choose to use Primal to equip my PT studio as I’d used some of their kit at various gyms and been very impressed...

    Sion William PT Bourne

    Why did you choose Primal Strength?: I choose to use Primal to equip my PT studio as I’d used some of their kit at various gyms and been very impressed...

    1 minute read Read more
  • Fitness Yeovil

    Fitness Yeovil

    Why did you choose Primal Strength?: We were liaising with a well-known fitness brand regards the gym design and equipment fit-out, but found the service ‘sluggish’ at best, and the...

    Fitness Yeovil

    Why did you choose Primal Strength?: We were liaising with a well-known fitness brand regards the gym design and equipment fit-out, but found the service ‘sluggish’ at best, and the...

    1 minute read Read more
  • Home Gym - Lockdown

    Home Gym - Lockdown

    When all of the gyms closed and i made the decision to invest in a small home gym to allow me to keep myself on an even keel, so I...

    Home Gym - Lockdown

    When all of the gyms closed and i made the decision to invest in a small home gym to allow me to keep myself on an even keel, so I...

    1 minute read Read more
  • Evolve – Poland

    Evolve – Poland

    Why did you choose Primal Strength?: I was fortunate enough to be one of the first orders processed by Primal Strength, and any fears of handing my hard earned cash...

    Evolve – Poland

    Why did you choose Primal Strength?: I was fortunate enough to be one of the first orders processed by Primal Strength, and any fears of handing my hard earned cash...

    2 minute read Read more
  • Bodypower – India

    Bodypower – India

    Why did you choose Primal Strength?: With Amanora being our flagship BodyPower Gym across the whole of India, we needed to make sure the gym equipment quality reflected this –...

    Bodypower – India

    Why did you choose Primal Strength?: With Amanora being our flagship BodyPower Gym across the whole of India, we needed to make sure the gym equipment quality reflected this –...

    1 minute read Read more
  • FIT Tovarna – Slovenia

    FIT Tovarna – Slovenia

    Why did you choose Primal Strength?: Primal Strength is the best possible partner regarding fitness equipment in the past few years. The support we get is amazing and all of...

    FIT Tovarna – Slovenia

    Why did you choose Primal Strength?: Primal Strength is the best possible partner regarding fitness equipment in the past few years. The support we get is amazing and all of...

    1 minute read Read more
  • Samien Fitness – Stoke-on-Trent

    Samien Fitness – Stoke-on-Trent

    Why did you choose Primal Strength?: We tested the kit out in another gym, liked the style, it was cheap for the quality and we loved the design. We also...

    Samien Fitness – Stoke-on-Trent

    Why did you choose Primal Strength?: We tested the kit out in another gym, liked the style, it was cheap for the quality and we loved the design. We also...

    1 minute read Read more
  • Oragym

    Oragym

    Why did you choose Primal Strength?: As a new start up business I needed to find a full turn key solution and a company that could come in and help...

    Oragym

    Why did you choose Primal Strength?: As a new start up business I needed to find a full turn key solution and a company that could come in and help...

    1 minute read Read more
  • Empowered Fit

    Empowered Fit

    Why did you choose Primal Strength?: We choose primal cause we liked the look of it and the excellent customer service that went above and beyond the other companies we...

    Empowered Fit

    Why did you choose Primal Strength?: We choose primal cause we liked the look of it and the excellent customer service that went above and beyond the other companies we...

    1 minute read Read more
  • Graft Haus

    Graft Haus

    Why did you choose Primal Strength?: Primal was an easy choice for us. Having tested a few pieces of the kit at BodyPower it was clear that the range was...

    Graft Haus

    Why did you choose Primal Strength?: Primal was an easy choice for us. Having tested a few pieces of the kit at BodyPower it was clear that the range was...

    1 minute read Read more
  • Fitness Studio 46 – Stourbridge

    Fitness Studio 46 – Stourbridge

    Why did you choose Primal Strength?: Fitness Studio 46 is a boutique fitness studio, specialising in customised small group coaching. As a 700sq ft facility, space saving was a huge...

    Fitness Studio 46 – Stourbridge

    Why did you choose Primal Strength?: Fitness Studio 46 is a boutique fitness studio, specialising in customised small group coaching. As a 700sq ft facility, space saving was a huge...

    1 minute read Read more
  • Baseline Fitness

    Baseline Fitness

    Why did you choose Primal Strength?: There are many reasons why we chose Primal Strength over others but just to mention a few; Quality and pricing – The quality of...

    Baseline Fitness

    Why did you choose Primal Strength?: There are many reasons why we chose Primal Strength over others but just to mention a few; Quality and pricing – The quality of...

    1 minute read Read more
  • Field Street Gym

    Field Street Gym

    Why did you choose Primal Strength?: Initially it was Primal Strengths modern and upto date look of their equipment that grabbed my attention. I then looked further into cost and...

    Field Street Gym

    Why did you choose Primal Strength?: Initially it was Primal Strengths modern and upto date look of their equipment that grabbed my attention. I then looked further into cost and...

    1 minute read Read more
  • FIIT41 - Harpenden

    FIIT41 - Harpenden

    "Primal Strength was an easy choice for us. We had been in discussions with several other brands previously, but built a fantastic relationship with Euan who had supported us over...

    FIIT41 - Harpenden

    "Primal Strength was an easy choice for us. We had been in discussions with several other brands previously, but built a fantastic relationship with Euan who had supported us over...

    1 minute read Read more
  • Sorella Strength

    Sorella Strength

    In the realm of strength and fitness, PRIMAL has always been at the forefront of innovation and progress. We understand the importance of inclusivity and catering to diverse needs within...

    Sorella Strength

    In the realm of strength and fitness, PRIMAL has always been at the forefront of innovation and progress. We understand the importance of inclusivity and catering to diverse needs within...

    3 minute read Read more
  • Scholes Gym

    Scholes Gym

    Primal are delighted to be part of the successful opening of Scholes Gym, Oldham. We worked with Arron and Alicia to turn an old warehouse into a state-of-the-art gym in...

    Scholes Gym

    Primal are delighted to be part of the successful opening of Scholes Gym, Oldham. We worked with Arron and Alicia to turn an old warehouse into a state-of-the-art gym in...

    2 minute read Read more
  • Celtic Football Club – Glasgow

    Celtic Football Club – Glasgow

    As an elite football team Celtic FC demands the best training facilities for their players. Knowing the difference that purposeful strength and conditioning sessions can make on a player’s success...

    Celtic Football Club – Glasgow

    As an elite football team Celtic FC demands the best training facilities for their players. Knowing the difference that purposeful strength and conditioning sessions can make on a player’s success...

    2 minute read Read more
  • Flutter Entertainment

    Flutter Entertainment

    Flutter Entertainment is a global sports betting, gaming and entertainment provider. They, like Primal work in an evolving industry and challenge themselves to always be better. Therefore, when they were...

    Flutter Entertainment

    Flutter Entertainment is a global sports betting, gaming and entertainment provider. They, like Primal work in an evolving industry and challenge themselves to always be better. Therefore, when they were...

    1 minute read Read more
  • Prime

    Prime

    We begin every gym design process by really getting an in depth understanding as to what the overall aims, objectives, and vision for the space are. Prime wanted to create...

    Prime

    We begin every gym design process by really getting an in depth understanding as to what the overall aims, objectives, and vision for the space are. Prime wanted to create...

    1 minute read Read more
  • Personal series

    Defy preconceptions. PRIMAL® Personal Series has been created to bring the best in strength training to your home gym. Designed without compromise, whether a first timer or fit-for-lifer, discover your true potential with class leading home strength equipment.

    Read about PERSONAL Series
  • pro series

    Go beyond boundaries. Uniquely designed to be both ergonomically and biomechanically better, PRIMAL® Pro Series provides unrivalled equipment performance for professional gyms. Created by industry experts and built better to build better.

    Read about PRO Series
  • performance series

    Ready for the next level. PRIMAL® Performance Series offers the ultimate in precision crafted commercial equipment. Biomechanically engineered and overbuilt to withstand the rigours of any gym environment. Leading the way on innovation and design, this series sets a new industry standard. 

    Shop PERFORMANCE Series