Strength training equipment
Built to Last

Gym Trends To Watch In 2024

Gym Trends To Watch In 2024 Hyrox = Highly Rated If you haven’t heard of this competition yet, there will be no avoiding it this year. The rise of Hyrox...

Unlock Your Potential with Daylight Savings: Maximising Morning Strength Training with PRIMAL

Why Are Home Gym Racks a Game Changer for Your Strength Journey?

Why Are Home Gym Racks a Game Changer for Your Strength Journey? In the ever-evolving world of fitness, the concept of a home gym has gained unprecedented popularity, and at...

Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout

Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout Adjustable dumbbells have revolutionised home workouts, providing a space-saving and versatile solution for fitness enthusiasts. Whether you're a beginner or a...

Stretching: An Essential Element in Strength Training

Strength training is crucial for health and wellbeing, with adults advised to take part in at least 2 strength-based sessions per week. But amidst the focus on lifting weights and...

Soaring to New Strength: Proven Tips for Staying On Track This Summer

Soaring to New Strength: Proven Tips for Staying On Track This Summer At PRIMAL, we believe that strength is in us all, waiting to be discovered. As schools have finished...

Hole-in-One Strength: Drive Your Golf Potential with Primal

Strength training is a game-changer for golfers seeking to take their performance to new heights. While technique and skill are essential, incorporating strength exercises into your routine can provide numerous...

From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman

In our Strength Stories series, we bring you tales of inspiration from the world of strength. To kick off this series we proudly present the awe-inspiring journey of Luke and...

Barbell Buying Guide

At Primal our kit is built better to build better. Designed around biomechanics, we pride ourselves in both our class leading equipment and expertise to help you get the best...

A Beginner's Guide to Strength Training

At PRIMAL, we believe in strength. We believe it lives in each and every one of us, ready to transform lives. It’s not just about lifting heavier weights or becoming...

Strength Training: A Powerful Ally for Mental Health

Strength Training: A Powerful Ally for Mental Health The power of strength training goes beyond the physical it can offer a wealth of benefits for our overall health. This Mental...

The Primal Story

In 2016, Steven Rinaldi ignited the spark of PRIMAL® from his own home. With an extensive background in strength training, manufacturing, and sales, Steven envisioned revolutionising the gym floor from...

Strength Training For Women

At PRIMAL, we believe that strength is for everyone. However, there is still a common misconception that strength training is only for men, and that women should stick to cardio...

Empower Your Inner Strength: Celebrate International Women’s Day with PRIMAL

International Women’s Day was founded to celebrate the achievements of women across the world while also recognising the importance of striving for further equality. At PRIMAL we believe that strength...

Be Part of Our Community and Share Your Strength Story

At PRIMAL®, we believe that strength is in us all. We want to hear your strength story and what strength means to you. We're inviting you to share your passion...

Setting Goals for 2023

Now one week into 2023, many of us are thinking about our goals for the year. Setting goals is one piece of the puzzle but staying motivated and achieving them...

The Stoltman Brothers Join The Primal Team

Having worked with the brothers back in 2018 when they first opened the Stoltman Strength Centre we are proud to have Tom and Luke Stoltman as part of the Primal...

Kettlebell movements to incorporate into training

Part of our ethos our culture, what we represent, our spirit and efforts to support individuals in realising their potential is resilience. The ability to endure, adapt and recover from...

Bumper Buying Guide

Unsure on what bumpers to go for? We have an easy-to-understand buyers guide.

Understanding the Importance Incorporating Glute Training Into Your Workout Plans

Over the years we have seen shifting patterns and motivations in training with many people incorporating strength-based training into their fitness regiments. This can be for a number of goals...

3 Key Questions to Ask When Designing a Home Gym

There is a lot to consider when setting up your home gym. But getting the basics right means getting a space you can work in and work on in the...

Athletic Performance and Strength Training

The games in Birmingham bring nations together in a diverse and colourful celebration of sport and human performance. The encouraging ethos of the Games motivates athletes and those they inspire...

Advance Your Olympic Weightlifting Performance

Weightlifting has always been front and centre of the competitive international stage. It has become one of the most prestigious events since it was first introduced and contested at the...