PRIMAL leg extension in Stoltman strength centre
‘PRIMAL have been unbelievable in helping us achieve what we wanted to do’
Tom Stoltman

The World’s Strongest – Powered By PRIMAL

Led by their mantra of ‘leave a legacy’’ Tom & Luke were keen to lay the foundations for future strong men and women and provide a place in the community for people of all ages and abilities to discover the benefits of training. A vision PRIMAL share as we seek to equip everybody to discover their true potential.

Initially a space for them to train privately for events,  over time they wanted to give back to their local community and opened their gym – the Stoltman Strength Centre - up to the public.

They needed equipment that could withstand the rigours of their training, and a partner that understood their vision. Both forged in Scotland, built on hard work and determination the partnership between PRIMAL and the Stoltmans is a natural fit and we couldn’t wait to help them redesign their gym.

We trusted the guys at PRIMAL first & foremost. They’ve kitted out 100s of gyms around the world…you’ve got to go with their suggestions, and I think it’s really paid off.

- Luke Stoltman

A Vision Takes Shape

Fierce competitors, backed by support from their community the brothers dreamt of establishing a training facility that would not only withstand their training demands, but also become a haven for their local community - bringing something unique to the Highlands.

For every client understanding the vision is our starting point at PRIMAL. We knew they needed to make careful use of the space they had, be kitted with the most robust equipment whilst also meeting the needs of the different training styles of gym members.

Empowering the Gym Redesign with PRIMAL 

PRIMAL's team of experts optimised the available space, ensuring every square foot was harnessed for maximum impact. Each room serves a clear purpose whether an area for cardio, a strength machine room kitted with everything from leg machines, chest machines, power squats to a weights room with our Performance Series Power racks and free weights.

Unmatched Strength Equipment

Weightlifting platforms, power racks, barbells, and dumbbells—PRIMAL's strength equipment formed the foundations of the Stoltman Brothers' gym. Each piece was meticulously chosen for its durability, functionality, and compatibility with both their training regime and the needs of the gym members.

Signature Personalisation:

At PRIMAL we understand the power of branding and customisation.  As they aim to 'leave a legacy' ensuring the Stoltman branding stood out throughout the gym equipment and facility was key. We made sure the new branding was present through signage but also on custom dumbbells and deadlift platforms.

 

PRIMAL’s collaboration with the Stoltman Brothers transformed their training facility into an unparalleled stronghold of strength and power. The new gym not only provides the brothers with the tools and environment to push beyond limits, it is helping develop the next generation of strong men and women.

Together, PRIMAL and the Stoltman Brothers exemplify a partnership forged in steel and an unwavering pursuit of greatness.

Ready To Bring Your Vision To Life?
Our unique design process allows you to visualise your space. Contact us today and make your dream gym a reality.
  • The Holistic Gym - Designed by Primal

    The Holistic Gym - Designed by Primal

    The Holistic Gym - Designed by Primal Introduction: The Holistic Gym is a testament to the power of collaboration between fitness trainers and innovative gym equipment providers. With a strong...

    The Holistic Gym - Designed by Primal

    The Holistic Gym - Designed by Primal Introduction: The Holistic Gym is a testament to the power of collaboration between fitness trainers and innovative gym equipment providers. With a strong...

    2 minute read Read more
  • Xceed Glasgow

    Xceed Glasgow

    Xceed Glasgow stands as a distinctive fitness facility committed to empowering women within a secure and inviting atmosphere. Situated in Glasgow, this exclusive gym is the brainchild of Ryan, a...

    Xceed Glasgow

    Xceed Glasgow stands as a distinctive fitness facility committed to empowering women within a secure and inviting atmosphere. Situated in Glasgow, this exclusive gym is the brainchild of Ryan, a...

    3 minute read Read more
  • PRIMAL Powers Burnley F.C. with New Performance Centre

    PRIMAL Powers Burnley F.C. with New Performance Centre

    Burnley F.C'.s triumphant Championship title win and subsequent promotion to the topflight for the 23/24 season have ignited excitement among football fans. To ensure the team's success in the Premier...

    PRIMAL Powers Burnley F.C. with New Performance Centre

    Burnley F.C'.s triumphant Championship title win and subsequent promotion to the topflight for the 23/24 season have ignited excitement among football fans. To ensure the team's success in the Premier...

    2 minute read Read more
  • St M's Gym

    St M's Gym

    St M’s gym in Twickenham London is a small independent gym focused on providing a beautiful gym for the local community to train no matter their age, ability, or experience....

    St M's Gym

    St M’s gym in Twickenham London is a small independent gym focused on providing a beautiful gym for the local community to train no matter their age, ability, or experience....

    2 minute read Read more
  • Sion William PT Bourne

    Sion William PT Bourne

    Why did you choose Primal Strength?: I choose to use Primal to equip my PT studio as I’d used some of their kit at various gyms and been very impressed...

    Sion William PT Bourne

    Why did you choose Primal Strength?: I choose to use Primal to equip my PT studio as I’d used some of their kit at various gyms and been very impressed...

    1 minute read Read more
  • Fitness Yeovil

    Fitness Yeovil

    Why did you choose Primal Strength?: We were liaising with a well-known fitness brand regards the gym design and equipment fit-out, but found the service ‘sluggish’ at best, and the...

    Fitness Yeovil

    Why did you choose Primal Strength?: We were liaising with a well-known fitness brand regards the gym design and equipment fit-out, but found the service ‘sluggish’ at best, and the...

    1 minute read Read more
  • Home Gym - Lockdown

    Home Gym - Lockdown

    When all of the gyms closed and i made the decision to invest in a small home gym to allow me to keep myself on an even keel, so I...

    Home Gym - Lockdown

    When all of the gyms closed and i made the decision to invest in a small home gym to allow me to keep myself on an even keel, so I...

    1 minute read Read more
  • Evolve – Poland

    Evolve – Poland

    Why did you choose Primal Strength?: I was fortunate enough to be one of the first orders processed by Primal Strength, and any fears of handing my hard earned cash...

    Evolve – Poland

    Why did you choose Primal Strength?: I was fortunate enough to be one of the first orders processed by Primal Strength, and any fears of handing my hard earned cash...

    2 minute read Read more
  • Bodypower – India

    Bodypower – India

    Why did you choose Primal Strength?: With Amanora being our flagship BodyPower Gym across the whole of India, we needed to make sure the gym equipment quality reflected this –...

    Bodypower – India

    Why did you choose Primal Strength?: With Amanora being our flagship BodyPower Gym across the whole of India, we needed to make sure the gym equipment quality reflected this –...

    1 minute read Read more
  • FIT Tovarna – Slovenia

    FIT Tovarna – Slovenia

    Why did you choose Primal Strength?: Primal Strength is the best possible partner regarding fitness equipment in the past few years. The support we get is amazing and all of...

    FIT Tovarna – Slovenia

    Why did you choose Primal Strength?: Primal Strength is the best possible partner regarding fitness equipment in the past few years. The support we get is amazing and all of...

    1 minute read Read more
  • Samien Fitness – Stoke-on-Trent

    Samien Fitness – Stoke-on-Trent

    Why did you choose Primal Strength?: We tested the kit out in another gym, liked the style, it was cheap for the quality and we loved the design. We also...

    Samien Fitness – Stoke-on-Trent

    Why did you choose Primal Strength?: We tested the kit out in another gym, liked the style, it was cheap for the quality and we loved the design. We also...

    1 minute read Read more
  • Oragym

    Oragym

    Why did you choose Primal Strength?: As a new start up business I needed to find a full turn key solution and a company that could come in and help...

    Oragym

    Why did you choose Primal Strength?: As a new start up business I needed to find a full turn key solution and a company that could come in and help...

    1 minute read Read more
  • Empowered Fit

    Empowered Fit

    Why did you choose Primal Strength?: We choose primal cause we liked the look of it and the excellent customer service that went above and beyond the other companies we...

    Empowered Fit

    Why did you choose Primal Strength?: We choose primal cause we liked the look of it and the excellent customer service that went above and beyond the other companies we...

    1 minute read Read more
  • Graft Haus

    Graft Haus

    Why did you choose Primal Strength?: Primal was an easy choice for us. Having tested a few pieces of the kit at BodyPower it was clear that the range was...

    Graft Haus

    Why did you choose Primal Strength?: Primal was an easy choice for us. Having tested a few pieces of the kit at BodyPower it was clear that the range was...

    1 minute read Read more
  • Fitness Studio 46 – Stourbridge

    Fitness Studio 46 – Stourbridge

    Why did you choose Primal Strength?: Fitness Studio 46 is a boutique fitness studio, specialising in customised small group coaching. As a 700sq ft facility, space saving was a huge...

    Fitness Studio 46 – Stourbridge

    Why did you choose Primal Strength?: Fitness Studio 46 is a boutique fitness studio, specialising in customised small group coaching. As a 700sq ft facility, space saving was a huge...

    1 minute read Read more
  • Baseline Fitness

    Baseline Fitness

    Why did you choose Primal Strength?: There are many reasons why we chose Primal Strength over others but just to mention a few; Quality and pricing – The quality of...

    Baseline Fitness

    Why did you choose Primal Strength?: There are many reasons why we chose Primal Strength over others but just to mention a few; Quality and pricing – The quality of...

    1 minute read Read more
  • Field Street Gym

    Field Street Gym

    Why did you choose Primal Strength?: Initially it was Primal Strengths modern and upto date look of their equipment that grabbed my attention. I then looked further into cost and...

    Field Street Gym

    Why did you choose Primal Strength?: Initially it was Primal Strengths modern and upto date look of their equipment that grabbed my attention. I then looked further into cost and...

    1 minute read Read more
  • FIIT41 - Harpenden

    FIIT41 - Harpenden

    "Primal Strength was an easy choice for us. We had been in discussions with several other brands previously, but built a fantastic relationship with Euan who had supported us over...

    FIIT41 - Harpenden

    "Primal Strength was an easy choice for us. We had been in discussions with several other brands previously, but built a fantastic relationship with Euan who had supported us over...

    1 minute read Read more
  • Sorella Strength

    Sorella Strength

    In the realm of strength and fitness, PRIMAL has always been at the forefront of innovation and progress. We understand the importance of inclusivity and catering to diverse needs within...

    Sorella Strength

    In the realm of strength and fitness, PRIMAL has always been at the forefront of innovation and progress. We understand the importance of inclusivity and catering to diverse needs within...

    3 minute read Read more
  • Scholes Gym

    Scholes Gym

    Primal are delighted to be part of the successful opening of Scholes Gym, Oldham. We worked with Arron and Alicia to turn an old warehouse into a state-of-the-art gym in...

    Scholes Gym

    Primal are delighted to be part of the successful opening of Scholes Gym, Oldham. We worked with Arron and Alicia to turn an old warehouse into a state-of-the-art gym in...

    2 minute read Read more
  • Celtic Football Club – Glasgow

    Celtic Football Club – Glasgow

    As an elite football team Celtic FC demands the best training facilities for their players. Knowing the difference that purposeful strength and conditioning sessions can make on a player’s success...

    Celtic Football Club – Glasgow

    As an elite football team Celtic FC demands the best training facilities for their players. Knowing the difference that purposeful strength and conditioning sessions can make on a player’s success...

    2 minute read Read more
  • Flutter Entertainment

    Flutter Entertainment

    Flutter Entertainment is a global sports betting, gaming and entertainment provider. They, like Primal work in an evolving industry and challenge themselves to always be better. Therefore, when they were...

    Flutter Entertainment

    Flutter Entertainment is a global sports betting, gaming and entertainment provider. They, like Primal work in an evolving industry and challenge themselves to always be better. Therefore, when they were...

    1 minute read Read more
  • Prime

    Prime

    We begin every gym design process by really getting an in depth understanding as to what the overall aims, objectives, and vision for the space are. Prime wanted to create...

    Prime

    We begin every gym design process by really getting an in depth understanding as to what the overall aims, objectives, and vision for the space are. Prime wanted to create...

    1 minute read Read more

GOT A QUESTION?

ASK THE EXPERTS

Find out more

GYM PLANNING

AND DESIGN

Find out more