The World’s Strongest – Powered By PRIMAL
Led by their mantra of ‘leave a legacy’’ Tom & Luke were keen to lay the foundations for future strong men and women and provide a place in the community for people of all ages and abilities to discover the benefits of training. A vision PRIMAL share as we seek to equip everybody to discover their true potential.
Initially a space for them to train privately for events, over time they wanted to give back to their local community and opened their gym – the Stoltman Strength Centre - up to the public.
They needed equipment that could withstand the rigours of their training, and a partner that understood their vision. Both forged in Scotland, built on hard work and determination the partnership between PRIMAL and the Stoltmans is a natural fit and we couldn’t wait to help them redesign their gym.
‘We trusted the guys at PRIMAL first & foremost. They’ve kitted out 100s of gyms around the world…you’ve got to go with their suggestions, and I think it’s really paid off.”
- Luke Stoltman
A Vision Takes Shape
Fierce competitors, backed by support from their community the brothers dreamt of establishing a training facility that would not only withstand their training demands, but also become a haven for their local community - bringing something unique to the Highlands.
For every client understanding the vision is our starting point at PRIMAL. We knew they needed to make careful use of the space they had, be kitted with the most robust equipment whilst also meeting the needs of the different training styles of gym members.
Empowering the Gym Redesign with PRIMAL
PRIMAL's team of experts optimised the available space, ensuring every square foot was harnessed for maximum impact. Each room serves a clear purpose whether an area for cardio, a strength machine room kitted with everything from leg machines, chest machines, power squats to a weights room with our Performance Series Power racks and free weights.
Unmatched Strength Equipment
Weightlifting platforms, power racks, barbells, and dumbbells—PRIMAL's strength equipment formed the foundations of the Stoltman Brothers' gym. Each piece was meticulously chosen for its durability, functionality, and compatibility with both their training regime and the needs of the gym members.
Signature Personalisation:
At PRIMAL we understand the power of branding and customisation. As they aim to 'leave a legacy' ensuring the Stoltman branding stood out throughout the gym equipment and facility was key. We made sure the new branding was present through signage but also on custom dumbbells and deadlift platforms.
PRIMAL’s collaboration with the Stoltman Brothers transformed their training facility into an unparalleled stronghold of strength and power. The new gym not only provides the brothers with the tools and environment to push beyond limits, it is helping develop the next generation of strong men and women.
Together, PRIMAL and the Stoltman Brothers exemplify a partnership forged in steel and an unwavering pursuit of greatness.
