SCULPT Ashington. Designed by Primal.
Sculpting Success: The Latest Fitness Facility from Adam Collard – Powered by PRIMAL
Sculpting Success: The Latest Fitness Facility from Adam Collard – Powered by PRIMAL
PRIMAL, have continued to grow their partnership with fitness enthusiast and television personality Adam Collard to launch his second fitness centre in the north-east. Adam Collard's fitness vision comes to life with Sculpt Ashington, a dynamic space designed to elevate fitness experiences through innovation, premium strength equipment, and expert training.
Sculpt Fitness, the brainchild of Adam Collard, debuted its first successful location in Newcastle-upon-Tyne in 2018. Building upon its triumph, the second site, Sculpt Ashington, has emerged at Hedley Trade Park in North Seaton, Ashington. PRIMAL, has been integral to the entire project, transforming Sculpt Ashington into a flagship model for future franchise endeavours.
Design and Execution:
From concept to realisation, PRIMAL have worked alongside Adam on every aspect of Sculpt Ashington's design. This collaboration resulted in a space that boasts meticulous attention to detail and an unmatched dedication to fitness excellence, catering to all.
PRIMAL's guidance and expertise extends to each corner of the gym - from strength training equipment to cardio machines, light fittings to flooring. The gym layout is thoughtfully organised to ensure a seamless flow, maximising efficiency, and offering dedicated zones catering to diverse workout needs.
PRIMAL advised on location and feasibility, leading to a lease agreement. We created 2D CAD designs for the gym layout, including mezzanine, reception, and studio. Assisting in changing room redesign, sourcing saunas and lockers and facilitating in membership software, entry systems we helped to support Adam create the best experience for his clients.
Every detail matters. With a focus on branding and design Adam wanted a truly unique and stunning spaces and we oversaw lighting and signage design to ensure this goal was met.
Coordinating installation of flooring, equipment, and more, we brought the full gym design to fruition.
Cutting-Edge Equipment and Innovation:
PRIMAL's commitment to innovation shines through the carefully selected state-of-the-art equipment at Sculpt Ashington. Advanced cardio machines immerse users in virtual landscapes, sit while a comprehensive collection of free weights, pin & plate loaded machines, a series of power racks and a dedicated HIIT zone where classes are run means this gym caters to all types of training.
This outcome is a facility that empowers fitness enthusiasts to push boundaries and achieve extraordinary results. The gym's ethos aligns perfectly with PRIMAL's vision, setting the stage for exceptional fitness journeys.
A Comprehensive Fitness Hub:
Sculpt Ashington isn't just a gym; it's a fitness hub. The centre goes beyond equipment, offering access to expert-led classes that inspire and challenge. Saunas provide a space for recovery, emphasising holistic well-being. Flexible membership plans ensure that individuals of all abilities can embark on their fitness journey in a way that suits them.
Adam Collard shared his excitement, stating, "This is a fitness hub that will provide strength training, bodybuilding, functional fitness, and class-based training with state-of-the-art equipment. I want it to provide the best hour of everyone's day. The team at PRIMAL have been amazing. They've been there every step of the way, from helping us find the best location to designing membership software and entry systems."
Steven Rinaldi, Founder and CEO of PRIMAL, emphasized the strength of their partnership with Adam Collard. "The gym space is something special and a place that I know the people of Ashington are going to love. Sculpt's ethos and vision to empower everyone, no matter their ability, to achieve their full potential really aligns with the PRIMAL story."
Powerful Partnerships
The collaboration between PRIMAL and Adam Collard has given birth to Sculpt Ashington, a fitness haven where innovation meets empowerment. Through expert design, cutting-edge equipment, and a comprehensive fitness approach, PRIMAL has played a pivotal role in sculpting a fitness destination that resonates with its users, setting the standard for excellence in the fitness industry.
