Skip to content

Train Now, Pay Later: 50% Deposit 50% in 30 days

Get Your Free Gym Design

My gym kit list
Log in
Store

Shop
New Arrivals

Our innovative experts are proud to introduce the latest cutting-edge additions. Shop our latest products.

Home
Packages
Strength Machines
Racks
Cardio
Flooring & Storage
Functional Fitness
Weight Benches
Free Weights
Bars
Accessories

Commercial
Packages
Strength Machines
Racks & Rigs
Cardio
Flooring & Storage
Functional Fitness
Weight Benches
Free Weights
Bars
Accessories

Training Style
General Fitness
Cardio
Hybrid Training
Resistance Training
Powerlifitng

Gym Planning
Gym Planning & Design
Case Studies
Gym Owner Advice

Support
Aftercare
Built To Last
Contact Us
FAQs

Stories
All Stories
Strength Stories
Advice
Inspiration

Mission
Our Mission
Our Range
Contact Us
Community

Shop
Gym Planning
Support
Stories
Mission

Search
View cart Cart

Item added to your cart

You may also like

Translation missing: en.sections.cart.view_cart

<p>All Products</p>

All Products

At PRIMAL, we believe that strength is in us all, and we're committed to helping you unleash your full potential. Explore our range of innovative strength training equipment across all our series, meticulously designed to meet the needs of both commercial gym owners and serious home gym enthusiasts.

Back to home
All Products

Show Filters Hide Filters

333 products

Sort by

Featured

Most relevant

Best selling

Alphabetically, A-Z

Alphabetically, Z-A

Price, low to high

Price, high to low

Date, old to new

Date, new to old

333 products

Sort by

Featured

Most relevant

Best selling

Alphabetically, A-Z

Alphabetically, Z-A

Price, low to high

Price, high to low

Date, old to new

Date, new to old

Show Filters Hide Filters Filter

Filter and sort

Filter

333 products

Sort by

Featured

Most relevant

Best selling

Alphabetically, A-Z

Alphabetically, Z-A

Price, low to high

Price, high to low

Date, old to new

Date, new to old

333 products

An angled view of a two-tiered horizontal dumbbell storage rack.

An athlete lifting a round dumbbell off a dumbbell rack.

10 Pair Dumbbell Rack (with Saddles)

Regular price $904.00

Sale price $904.00 Regular price $1,192.00

Unit price / per

Performance Series

280 lbs Pin-Select Dual - Lat Pulldown/Seated Row

280 lbs Pin-Select Dual - Lat Pulldown/Seated Row

280 lbs Pin-Select Dual - Lat Pulldown/Seated Row

Regular price $5,392.00

Sale price $5,392.00 Regular price $7,116.00

Unit price / per

Performance Series

Black bicep curmachine on a white background

Man wearing a 'Primal Strength' shirt using a bicep curl machine.

280lbs Pin-Select - Bicep Curl

Regular price $5,475.00

Sale price $5,475.00 Regular price $7,226.00

Unit price / per

Performance Series

a commercial vertical chest press gym resistance machine

280lbs Pin-Select - Chest Press

Regular price $5,259.00

Sale price $5,259.00 Regular price $6,941.00

Unit price / per

Performance Series

280lbs Pin-Select - Dual Adjustable Pulley (With 2x 280lbs Stacks)

280lbs Pin-Select - Dual Adjustable Pulley (With 2x 280lbs Stacks)

Regular price $6,970.00

Sale price $6,970.00 Regular price $9,201.00

Unit price / per

Performance Series

a commercial leg extension gym resistance machine

280lbs Pin-Select - Leg Extension

Regular price $5,325.00

Sale price $5,325.00 Regular price $7,029.00

Unit price / per

Performance Series

280lbs Pin-Select - Pec Fly/Rear Delt

280lbs Pin-Select - Pec Fly/Rear Delt

Regular price $5,495.00

Sale price $5,495.00 Regular price $7,253.00

Unit price / per

Performance Series

a commercial lateral raise gym resistance machine

280lbs Pin-Select - Standing Lateral Raise

Regular price $5,372.00

Sale price $5,372.00 Regular price $7,091.00

Unit price / per

Performance Series

a commercial dual abductor adductor gym resistance machine

280lbs Pin-Select Dual - Adductor/Abductor

Regular price $5,425.00

Sale price $5,425.00 Regular price $7,161.00

Unit price / per

Performance Series

280lbs Pin-Select Dual - Seated Leg Ext/Leg Curl

280lbs Pin-Select Dual - Seated Leg Ext/Leg Curl

Regular price $6,442.00

Sale price $6,442.00 Regular price $8,503.00

Unit price / per

Performance Series

32.5 lbs Olympic Bar

32.5 lbs Olympic Bar

32.5 lbs Olympic Bar

Regular price $299.00

Sale price $299.00 Regular price $392.00

Unit price / per

Performance Series

325lbs Pin-Select - Seated Leg Press

325lbs Pin-Select - Seated Leg Press

Regular price $6,077.00

Sale price $6,077.00 Regular price $8,021.00

Unit price / per

Performance Series

50mm Lifting Platform

50mm Lifting Platform

50mm Lifting Platform

Regular price $3,080.00

Sale price $3,080.00 Regular price $4,065.00

Unit price / per

Performance Series

A 7ft black olympic barbell designed for home gyms.

Close-up of a gym barbell with a black handle and blue and gold weight plate.

7ft Olympic Bar

Regular price $214.00

Sale price $214.00 Regular price $281.00

Unit price / per

Personal Series

a chrome olympic barbell

Woman lifting a barbell with weights in a gym setting

8 Needle Steel 1499 lbs Rated Barbell

Regular price $420.00

Sale price $420.00 Regular price $555.00

Unit price / per

Performance Series

Adjustable Bench

Adjustable Bench

Adjustable Bench

Regular price $835.00

Sale price $835.00 Regular price $1,102.00

Unit price / per

Performance Series

Adjustable Bench with Foot Support

Adjustable Bench with Foot Support

Adjustable Bench with Foot Support

Regular price $599.00

Sale price $599.00 Regular price $946.00

Unit price / per

Personal Series

A olympic barbell on a white background.

Austin Olympic Power Bar

Austin Olympic Power Bar

Regular price $590.00

Sale price $590.00 Regular price $779.00

Unit price / per

Performance Series

Pagination

1
2
3
…
19

Page 1 of 5

Freephone: 855-443-8348

Email us: primalsupport@echelonfit.com

Customer Service
Primal Support Team
Contact Support
855-4-GETFIT
Commercial Sales

Support
Contact
Leasing
Warranty
Finance

Legal
CCPA Privacy Policy
Refund Policy
Shipping Policy
Terms of Service

RESOURCES
Rack & Rig Assembly Guides

Newsletter

Be the first to know about the latest products, discounts & Primal news. Subscribe below.

© 2026 Copyright Primal Strength US Ltd.
Echelon Fitness Multimedia LLC 605 Chestnut St, Suite 700,
Chattanooga, TN 37450.
All rights reserved.

Payment methods

Financing options are available through third-party lenders and are subject to credit approval, eligibility, and applicable terms and conditions. Primal Strength is not a lender or credit provider. Credit is provided subject to affordability and status. Minimum spend applies.

Choosing a selection results in a full page refresh.
Opens in a new window.