Accessibility Statement

Our commitment

Primal Strength is committed to making us.primalstrength.com accessible to everyone, including people with disabilities. We are continually improving the experience for all of our customers and applying the relevant accessibility standards.

Conformance standard

We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.2, Level AA, published by the World Wide Web Consortium (W3C).

What we are doing

  • Testing our pages with automated accessibility tools and with keyboard-only navigation.
  • Providing text alternatives for meaningful images and labels for buttons, links and form fields.
  • Maintaining sufficient color contrast and visible focus indicators.
  • Making menus, pop-ups and dialogs usable with a keyboard and screen readers.
  • Offering an Accessibility options panel on every page to enlarge text, increase contrast, underline links and reduce motion.

Known limitations

Some content on our website is provided by third parties, such as chat, financing, reviews and checkout. We work with these providers to improve accessibility, but some of their content may not yet fully meet our standard. If anything prevents you from completing a task, please contact us and we will help you directly.

Feedback and assistance

We welcome your feedback. If you experience any difficulty using us.primalstrength.com, or need information in an alternative format, please contact us. It helps to tell us the web page address and the problem you encountered.

This statement was last updated on October 29, 2026.