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<p>General Fitness</p>

General Fitness

GENERAL FTINESS routines build overall strength, endurance, and wellness. PRIMAL equipment creates functional, engaging spaces that encourage movement, consistency, and long-term health for every user.

GENERAL FTINESS routines build overall strength, endurance, and wellness. PRIMAL equipment creates functional, engaging spaces that encourage movement, consistency, and long-term health for every user.

From circuit training to everyday conditioning, our range supports diverse exercises. Ergonomic design, durability, and thoughtful layouts ensure workouts are efficient, safe, and enjoyable, inspiring lifelong fitness habits.

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Squat Ramp
Special Order

Squat Ramp

Regular price $97.00
Sale price $97.00 Regular price $127.00
Unit price /  per 

Performance Series

A black foam roller.
Special Order

Foam Roller

Regular price $25.00
Sale price $25.00 Regular price $32.00
Unit price /  per 

Performance Series

A 3 in 1 plyo box for functional training.
3-in-1 Soft Plyo Box
Special Order

3-in-1 Soft Plyo Box

Regular price $442.00
Sale price $442.00 Regular price $583.00
Unit price /  per 

Performance Series

Studio Step
Studio Step
Special Order

Studio Step

Regular price $319.00
Sale price $319.00 Regular price $420.00
Unit price /  per 

Performance Series

Double Handle Medicine Ball
Double Handle Medicine Ball
Special Order

Double Handle Medicine Ball

Regular price From $104.00
Sale price From $104.00 Regular price $135.00
Unit price /  per 

Performance Series

Barbell Jack
Barbell Jack
Special Order

Barbell Jack

Regular price $420.00
Sale price $420.00 Regular price $553.00
Unit price /  per 

Performance Series

V2 CPU Bumper Plate (Sets)
Blue Primal weight plate on a white background

V2 CPU Bumper Plate (Sets)

Regular price From $559.99
Sale price From $559.99 Regular price $629.99
Unit price /  per 

Performance Series

black flat ramped gym title
Special Order

Grey Fleck EPDM 40mm - Edge (1m x 0.25m) - INCLUDING CLIPS

Regular price $75.00
Sale price $75.00 Regular price $97.00
Unit price /  per 

Performance Series

gym flooring tiles connected with white epdm connectors
Grey Fleck EPDM 40mm - Tile (1m x 0.5m) - INCLUDING CLIPS
Special Order

Grey Fleck EPDM 40mm - Tile (1m x 0.5m) - INCLUDING CLIPS

Regular price $102.00
Sale price $102.00 Regular price $133.00
Unit price /  per 

Performance Series

10 Pair Upright Dumbbell Rack
10 Pair Upright Dumbbell Rack
Special Order

10 Pair Upright Dumbbell Rack

Regular price $849.00
Sale price $849.00 Regular price $1,119.00
Unit price /  per 

Performance Series

Pin-Loaded Lat Pulldown/Seated Row
Pin-Loaded Lat Pulldown/Seated Row
Special Order

Pin-Loaded Lat Pulldown/Seated Row

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Personal Series

A horizontal dumbbell rack with two tiers which holds 10 pairs.
A horizontal dumbbell rack with two tiers which holds 10 pairs.
Special Order

10 Pair Horizontal Dumbbell Rack (Without Saddles)

Regular price $829.00
Sale price $829.00 Regular price $1,093.00
Unit price /  per 

Performance Series

EZ Supercurl Bar
EZ Supercurl Bar
Special Order

EZ Supercurl Bar

Regular price $314.00
Sale price $314.00 Regular price $412.00
Unit price /  per 

Performance Series

Jammer Arm Attachment
Special Order

Jammer Arm Attachment

Regular price $597.00
Sale price $597.00 Regular price $787.00
Unit price /  per 
A toast rack designed for storing bumper plates.
Special Order

Bumper Plate Toast Rack

Regular price $354.00
Sale price $354.00 Regular price $466.00
Unit price /  per 

Performance Series

An adjustable Glute Ham Developer with resistance band hooks
a adjustable glute ham developer bench with resistance band hooks
Special Order

Glute Ham Developer (GHD)

Regular price $2,540.00
Sale price $2,540.00 Regular price $3,352.00
Unit price /  per 

Performance Series

Commercial-grade plate loaded leg extension gym machine.
Commercial-grade plate loaded leg extension gym machine, from an aerial view
Special Order

Plate Loaded Leg Extension

Regular price $5,865.00
Sale price $5,865.00 Regular price $7,742.00
Unit price /  per 
A pair of step risers for a studio training step.
Training Step Risers (Pair)
Special Order

Training Step Risers (Pair)

Regular price $82.00
Sale price $82.00 Regular price $107.00
Unit price /  per 

Performance Series

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