Skip to content

Train Now, Pay Later: 50% Deposit 50% in 30 days

Get Your Free Gym Design

My gym kit list
Log in
Store

Shop
New Arrivals

Our innovative experts are proud to introduce the latest cutting-edge additions. Shop our latest products.

Home
Packages
Strength Machines
Racks
Cardio
Flooring & Storage
Functional Fitness
Weight Benches
Free Weights
Bars
Accessories

Commercial
Packages
Strength Machines
Racks & Rigs
Cardio
Flooring & Storage
Functional Fitness
Weight Benches
Free Weights
Bars
Accessories

Training Style
General Fitness
Cardio
Hybrid Training
Resistance Training
Powerlifitng

Gym Planning
Gym Planning & Design
Case Studies
Gym Owner Advice

Support
Aftercare
Built To Last
Contact Us
FAQs

Stories
All Stories
Strength Stories
Advice
Inspiration

Mission
Our Mission
Our Range
Contact Us
Community

Shop
Gym Planning
Support
Stories
Mission

Search
View cart Cart

Item added to your cart

You may also like

Translation missing: en.sections.cart.view_cart

<p>General Fitness</p>

General Fitness

GENERAL FTINESS routines build overall strength, endurance, and wellness. PRIMAL equipment creates functional, engaging spaces that encourage movement, consistency, and long-term health for every user.

GENERAL FTINESS routines build overall strength, endurance, and wellness. PRIMAL equipment creates functional, engaging spaces that encourage movement, consistency, and long-term health for every user.

From circuit training to everyday conditioning, our range supports diverse exercises. Ergonomic design, durability, and thoughtful layouts ensure workouts are efficient, safe, and enjoyable, inspiring lifelong fitness habits.

Back to home
General Fitness

Show Filters Hide Filters

363 products

Sort by

Featured

Most relevant

Best selling

Alphabetically, A-Z

Alphabetically, Z-A

Price, low to high

Price, high to low

Date, old to new

Date, new to old

363 products

Sort by

Featured

Most relevant

Best selling

Alphabetically, A-Z

Alphabetically, Z-A

Price, low to high

Price, high to low

Date, old to new

Date, new to old

Show Filters Hide Filters Filter

Filter and sort

Filter

363 products

Sort by

Featured

Most relevant

Best selling

Alphabetically, A-Z

Alphabetically, Z-A

Price, low to high

Price, high to low

Date, old to new

Date, new to old

363 products

Primal Strength Department T-Shirt

Primal Strength Department T-Shirt

Primal Strength Department T-Shirt

gym flooring tiles connected with white epdm connectors

Performance Series Gray Fleck EPDM 3/4" - Tile (39" x 20") - INCLUDING CLIPS

Performance Series Gray Fleck EPDM 3/4" - Tile (39" x 20") - INCLUDING CLIPS

Regular price $79.99

Sale price $79.99 Regular price $131.00

Unit price / per

Performance Series

Ultimate Half Rack Bundle

Ultimate Half Rack Bundle

Ultimate Half Rack Bundle

Personal Series

A blue competition style kettlebell designed for Hyrox training.

Competition Kettlebell (Singles)

Competition Kettlebell (Singles)

Performance Series

Multi-Purpose Hip Thrust Bench

Multi-Purpose Hip Thrust Bench

Multi-Purpose Hip Thrust Bench

Performance Series

A hex style barbell for deadlifts.

A close up of a hex barbell.

Hex Bar (55 lbs)

Training Belt

Training Belt

Training Belt

Performance Series

Studio Bar Collars

Studio Bar Collars

Performance Series

Compact 3-Tier Dumbbell Rack

Compact 3-Tier Dumbbell Rack

Compact 3-Tier Dumbbell Rack

Performance Series

black flat ramped gym title

Grey Fleck EPDM 20mm - Edge (1m x 0.25m) - INCLUDING CLIPS

Performance Series

Hip Thrust Pad 40cm x 15cm

Hip Thrust Pad 40cm x 15cm

Hip Thrust Pad 40cm x 15cm

Performance Series

A chrome coated 450kg rated Olympic barbell.

a chrome olympic barbell

4 Needle Steel 992 lbs Rated Bar

Performance Series

Preacher Pad

Preacher Pad

Preacher Pad

Performance Series

Leather Lifting Straps

Leather Lifting Straps

Leather Lifting Straps

Performance Series

Utility Cable Handles

Utility Cable Handles

Utility Cable Handles

Performance Series

Rubber Olympic Weight Plate (Pairs)

Rubber Olympic Weight Plate (Pairs)

Rubber Olympic Weight Plate (Pairs)

Performance Series

A black 4 needle Olympic barbell which is 7ft in length.

Black 4 Needle 7ft Olympic Bar

Performance Series

a black fitness gym mat

two connected black fitness gym mats

Black EPDM 20mm - Tile (1m x 0.5m) - INCLUDING CLIPS

Performance Series

Pagination

1
2
3
4
5
6
…
21

Page 4 of 8

Freephone: 855-443-8348

Email us: primalsupport@echelonfit.com

Customer Service
Primal Support Team
Contact Support
855-4-GETFIT
Commercial Sales

Support
Contact
Leasing
Warranty
Finance

Legal
CCPA Privacy Policy
Refund Policy
Shipping Policy
Terms of Service

RESOURCES
Rack & Rig Assembly Guides

Newsletter

Be the first to know about the latest products, discounts & Primal news. Subscribe below.

Email address

© 2026 Copyright Primal Strength US Ltd.
Echelon Fitness Multimedia LLC 605 Chestnut St, Suite 700,
Chattanooga, TN 37450.
All rights reserved.

Payment methods

Financing options are available through third-party lenders and are subject to credit approval, eligibility, and applicable terms and conditions. Primal Strength is not a lender or credit provider. Credit is provided subject to affordability and status. Minimum spend applies.

Choosing a selection results in a full page refresh.
Opens in a new window.