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  • Shop Primal
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      Our innovative experts are proud to introduce the latest cutting-edge additions. Shop all of our products.
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      Ready for the next level. PRIMAL® Performance Series offers the ultimate in precision crafted commercial equipment.
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  2. General Fitness

General Fitness

GENERAL FTINESS routines build overall strength, endurance, and wellness. PRIMAL equipment creates functional, engaging spaces that encourage movement, consistency, and long-term health for every user.

General Fitness

From circuit training to everyday conditioning, our range supports diverse exercises. Ergonomic design, durability, and thoughtful layouts ensure workouts are efficient, safe, and enjoyable, inspiring lifelong fitness habits.

All Series Personal Pro Performance
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  • Magnetic Weight Stack Adaptor Pin

    Magnetic Weight Stack Adaptor Pin

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    Magnetic Weight Stack Adaptor Pin

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  • HIIT Gym Bench Package

    HIIT Gym Bench Package

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    HIIT Gym Bench Package

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  • AB Straps

    AB Straps

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    AB Straps

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  • Dr Tom's Combo Bar

    Dr Tom's Combo Bar

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    Dr Tom's Combo Bar

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  • A olympic barbell on a white background.

    Austin Olympic Power Bar

    Austin Olympic Power Bar

    Regular price $249.99
    Regular price Sale price $249.99
    Unit price /  per 
    RRP $359.99
  • A pair of 90kg weight stacks for use with a multi rack system.

    2 x 90kg Weight Stacks for Multi Rack System

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    2 x 90kg Weight Stacks for Multi Rack System

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  • a dual adjustable pulley with cable stacks and various attachments

    Functional Trainer / Dual Adjustable Pulley

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    Functional Trainer / Dual Adjustable Pulley

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  • Adjustable Bench

    Adjustable Bench

    Adjustable Bench

    Regular price $499.99
    Regular price Sale price $499.99
    Unit price /  per 
    RRP $599.99
  • 6 Pair Upright Dumbbell Rack
    New

    6 Pair Upright Dumbbell Rack

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    6 Pair Upright Dumbbell Rack

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  • Ox Horn Handle
    Outlet

    Ox Horn Handle

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    Ox Horn Handle

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  • An adjustable weight bench and hex dumbbell set with rack & mat.

    Adjustable Bench & 105kg PVC Hex Dumbbell Set

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    Adjustable Bench & 105kg PVC Hex Dumbbell Set

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  • Multi Rack Bundle

    Multi Rack Bundle

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    Multi Rack Bundle

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  • A view from above of a pair of 3 hole gymnastic grips.
    Outlet

    Gymnastic Grips (3 Finger Holes)

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    Gymnastic Grips (3 Finger Holes)

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  • Competition Urethane Bumper (Singles)
    Outlet

    Competition Urethane Bumper (Singles)

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    Competition Urethane Bumper (Singles)

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  • Competition-grade combo bench & rack designed for powerlifting training.

    Competition Combo Rack

    Competition Combo Rack

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  • leg press attachment attached to a smith machine and functional trainer

    Leg Press Attachment for MRX 7.0

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    Leg Press Attachment for MRX 7.0

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  • V3 Anti-Burst Slam Ball (Sets)

    V3 Anti-Burst Slam Ball (Sets)

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    V3 Anti-Burst Slam Ball (Sets)

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  • Squat Ramp

    Squat Ramp

    Squat Ramp

    Regular price $44.99
    Regular price Sale price $44.99
    Unit price /  per 
    RRP $59.99
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    Unit 19 The Hatchery Ni, Antrim Enterprise Park, Antrim,
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