Strength training equipment
Built to Last
PRIMAL® is who we are. Strength is what we do. From first-timers to the fit-for-lifers, from the every day lifters to the everyday athlete, we design the finest strength training equipment to help any and every body improve their health and wellbeing and discover a strength they didn't know they possessed.
Together we are primal
Primal was created to provide the finest strength training equipment on the market, but our mission goes beyond that. We're here to forge friendships and communities, to create welcoming and inclusive spaces for people of all ages and every level to discover the joys of strength training.
Thoughts from our experts
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Using strength training to reduce stress
Explore the hidden benefits of strength training and how you can use weight lifting and resistance training to reduce stress levels and gain a boost to your mental health.
Using strength training to reduce stress
Explore the hidden benefits of strength training and how you can use weight lifting and resistance training to reduce stress levels and gain a boost to your mental health.
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Strength Training For Running
It’s Marathon season, so if you’ve noticed more and more people getting into running, it’s not in your head! PRIMAL want to equip every body to discover their true potential....
Strength Training For Running
It’s Marathon season, so if you’ve noticed more and more people getting into running, it’s not in your head! PRIMAL want to equip every body to discover their true potential....
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Celebrating Her Strength: Training like a Mother
This Mother’s Day PRIMAL celebrate the strength in women, and specifically the mothers who kill it in training and parenting every day. Being a parent is a full time job,...
Celebrating Her Strength: Training like a Mother
This Mother’s Day PRIMAL celebrate the strength in women, and specifically the mothers who kill it in training and parenting every day. Being a parent is a full time job,...
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Maximising Minimal Space: A Guide to Creating a Compact Garage Gym for Busy Home Lifters
Maximising Minimal Space: A Guide to Creating a Compact Garage Gym for Busy Home Lifters Introduction: For those juggling work, family, and a desire for fitness, a garage gym can...
Maximising Minimal Space: A Guide to Creating a Compact Garage Gym for Busy Home Lifters
Maximising Minimal Space: A Guide to Creating a Compact Garage Gym for Busy Home Lifters Introduction: For those juggling work, family, and a desire for fitness, a garage gym can...
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Gym Trends To Watch In 2024
Gym Trends To Watch In 2024 Hyrox = Highly Rated If you haven’t heard of this competition yet, there will be no avoiding it this year. The rise of Hyrox...
Gym Trends To Watch In 2024
Gym Trends To Watch In 2024 Hyrox = Highly Rated If you haven’t heard of this competition yet, there will be no avoiding it this year. The rise of Hyrox...
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Why Are Home Gym Racks a Game Changer for Your Strength Journey?
Why Are Home Gym Racks a Game Changer for Your Strength Journey? In the ever-evolving world of fitness, the concept of a home gym has gained unprecedented popularity, and at...
Why Are Home Gym Racks a Game Changer for Your Strength Journey?
Why Are Home Gym Racks a Game Changer for Your Strength Journey? In the ever-evolving world of fitness, the concept of a home gym has gained unprecedented popularity, and at...
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Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout
Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout Adjustable dumbbells have revolutionised home workouts, providing a space-saving and versatile solution for fitness enthusiasts. Whether you're a beginner or a...
Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout
Top 10 Adjustable Dumbbell Exercises for a Full-Body Workout Adjustable dumbbells have revolutionised home workouts, providing a space-saving and versatile solution for fitness enthusiasts. Whether you're a beginner or a...
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Stretching: An Essential Element in Strength Training
Strength training is crucial for health and wellbeing, with adults advised to take part in at least 2 strength-based sessions per week. But amidst the focus on lifting weights and...
Stretching: An Essential Element in Strength Training
Strength training is crucial for health and wellbeing, with adults advised to take part in at least 2 strength-based sessions per week. But amidst the focus on lifting weights and...
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Soaring to New Strength: Proven Tips for Staying On Track This Summer
Soaring to New Strength: Proven Tips for Staying On Track This Summer At PRIMAL, we believe that strength is in us all, waiting to be discovered. As schools have finished...
Soaring to New Strength: Proven Tips for Staying On Track This Summer
Soaring to New Strength: Proven Tips for Staying On Track This Summer At PRIMAL, we believe that strength is in us all, waiting to be discovered. As schools have finished...
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Hole-in-One Strength: Drive Your Golf Potential with Primal
Strength training is a game-changer for golfers seeking to take their performance to new heights. While technique and skill are essential, incorporating strength exercises into your routine can provide numerous...
Hole-in-One Strength: Drive Your Golf Potential with Primal
Strength training is a game-changer for golfers seeking to take their performance to new heights. While technique and skill are essential, incorporating strength exercises into your routine can provide numerous...
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From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman
In our Strength Stories series, we bring you tales of inspiration from the world of strength. To kick off this series we proudly present the awe-inspiring journey of Luke and...
From Small Town to World's Strongest: The Inspiring Journey of Luke & Tom Stoltman
In our Strength Stories series, we bring you tales of inspiration from the world of strength. To kick off this series we proudly present the awe-inspiring journey of Luke and...
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Barbell Buying Guide
At Primal our kit is built better to build better. Designed around biomechanics, we pride ourselves in both our class leading equipment and expertise to help you get the best...
Barbell Buying Guide
At Primal our kit is built better to build better. Designed around biomechanics, we pride ourselves in both our class leading equipment and expertise to help you get the best...
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A Beginner's Guide to Strength Training
At PRIMAL, we believe in strength. We believe it lives in each and every one of us, ready to transform lives. It’s not just about lifting heavier weights or becoming...
A Beginner's Guide to Strength Training
At PRIMAL, we believe in strength. We believe it lives in each and every one of us, ready to transform lives. It’s not just about lifting heavier weights or becoming...
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Strength Training: A Powerful Ally for Mental Health
Strength Training: A Powerful Ally for Mental Health The power of strength training goes beyond the physical it can offer a wealth of benefits for our overall health. This Mental...
Strength Training: A Powerful Ally for Mental Health
Strength Training: A Powerful Ally for Mental Health The power of strength training goes beyond the physical it can offer a wealth of benefits for our overall health. This Mental...
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The Primal Story
In 2016, Steven Rinaldi ignited the spark of PRIMAL® from his own home. With an extensive background in strength training, manufacturing, and sales, Steven envisioned revolutionising the gym floor from...
The Primal Story
In 2016, Steven Rinaldi ignited the spark of PRIMAL® from his own home. With an extensive background in strength training, manufacturing, and sales, Steven envisioned revolutionising the gym floor from...
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Strength Training For Women
At PRIMAL, we believe that strength is for everyone. However, there is still a common misconception that strength training is only for men, and that women should stick to cardio...
Strength Training For Women
At PRIMAL, we believe that strength is for everyone. However, there is still a common misconception that strength training is only for men, and that women should stick to cardio...
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Empower Your Inner Strength: Celebrate International Women’s Day with PRIMAL
International Women’s Day was founded to celebrate the achievements of women across the world while also recognising the importance of striving for further equality. At PRIMAL we believe that strength...
Empower Your Inner Strength: Celebrate International Women’s Day with PRIMAL
International Women’s Day was founded to celebrate the achievements of women across the world while also recognising the importance of striving for further equality. At PRIMAL we believe that strength...
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Be Part of Our Community and Share Your Strength Story
At PRIMAL®, we believe that strength is in us all. We want to hear your strength story and what strength means to you. We're inviting you to share your passion...
Be Part of Our Community and Share Your Strength Story
At PRIMAL®, we believe that strength is in us all. We want to hear your strength story and what strength means to you. We're inviting you to share your passion...
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Setting Goals for 2023
Now one week into 2023, many of us are thinking about our goals for the year. Setting goals is one piece of the puzzle but staying motivated and achieving them...
Setting Goals for 2023
Now one week into 2023, many of us are thinking about our goals for the year. Setting goals is one piece of the puzzle but staying motivated and achieving them...
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The Stoltman Brothers Join The Primal Team
Having worked with the brothers back in 2018 when they first opened the Stoltman Strength Centre we are proud to have Tom and Luke Stoltman as part of the Primal...
The Stoltman Brothers Join The Primal Team
Having worked with the brothers back in 2018 when they first opened the Stoltman Strength Centre we are proud to have Tom and Luke Stoltman as part of the Primal...
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Kettlebell movements to incorporate into training
Part of our ethos our culture, what we represent, our spirit and efforts to support individuals in realising their potential is resilience. The ability to endure, adapt and recover from...
Kettlebell movements to incorporate into training
Part of our ethos our culture, what we represent, our spirit and efforts to support individuals in realising their potential is resilience. The ability to endure, adapt and recover from...
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Bumper Buying Guide
Unsure on what bumpers to go for? We have an easy-to-understand buyers guide.
Bumper Buying Guide
Unsure on what bumpers to go for? We have an easy-to-understand buyers guide.
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Understanding the Importance Incorporating Glute Training Into Your Workout Plans
Over the years we have seen shifting patterns and motivations in training with many people incorporating strength-based training into their fitness regiments. This can be for a number of goals...
Understanding the Importance Incorporating Glute Training Into Your Workout Plans
Over the years we have seen shifting patterns and motivations in training with many people incorporating strength-based training into their fitness regiments. This can be for a number of goals...
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3 Key Questions to Ask When Designing a Home Gym
There is a lot to consider when setting up your home gym. But getting the basics right means getting a space you can work in and work on in the...
3 Key Questions to Ask When Designing a Home Gym
There is a lot to consider when setting up your home gym. But getting the basics right means getting a space you can work in and work on in the...
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Athletic Performance and Strength Training
The games in Birmingham bring nations together in a diverse and colourful celebration of sport and human performance. The encouraging ethos of the Games motivates athletes and those they inspire...
Athletic Performance and Strength Training
The games in Birmingham bring nations together in a diverse and colourful celebration of sport and human performance. The encouraging ethos of the Games motivates athletes and those they inspire...
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Advance Your Olympic Weightlifting Performance
Weightlifting has always been front and centre of the competitive international stage. It has become one of the most prestigious events since it was first introduced and contested at the...
Advance Your Olympic Weightlifting Performance
Weightlifting has always been front and centre of the competitive international stage. It has become one of the most prestigious events since it was first introduced and contested at the...
