Strength training equipment
Built to Last

PRIMAL® is who we are. Strength is what we do. From first-timers to the fit-for-lifers, from the every day lifters to the everyday athlete, we design the finest strength training equipment to help any and every body improve their health and wellbeing and discover a strength they didn't know they possessed.

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Together we are primal

Primal was created to provide the finest strength training equipment on the market, but our mission goes beyond that. We're here to forge friendships and communities, to create welcoming and inclusive spaces for people of all ages and every level to discover the joys of strength training.

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PRIMAL BROCHURE

Our new brand brochure is available now

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