Commercial-grade front facing lat pulldown machine designed for effective upper body and back training. Features a 180-degree movement on pillow block bearings for ultra-smooth performance. Includes a horizontal adjustable seat to optimise vertical pulley range, plus 360-degree rotating handles and multi-width grip options for versatile, targeted muscle engagement in commercial gym environments.
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FAQs
Do you offer delivery?
We offer delivery on all the equipment across our website. We have a range of delivery options, please see our shipping page for more information or click the shipping tab below for an overview.
How long will it take for my items to be delivered?
If the item is in stock we aim to dispatch within 48 hours. Please see our shipping page for more information.
Do you ship overseas?
We currently ship within the United States. For international inquiries, please contact our sales team at commercialsales@echelonfit.com or by calling 855-4-GETFIT (855-443-8348).Do you offer installation?We offer installation packages for all types of gyms — from home gyms, to personal training studios, to commercial gyms, to elite performance centres. You can add this at checkout or contact our sales team at commercialsales@echelonfit.com.
Do you offer warranty on items?We offer warranty, extended warranty, and product aftercare including servicing. Please contact our sales team at commercialsales@echelonfit.com.
Do you offer finance and leasing options?
We offer a range of flexible financing and leasing options. Financing is available at checkout and is subject to credit approval and eligibility. For commercial gyms we support leasing with terms from 12–60 months. Please view our Finance page for full details, or contact our sales team at commercialsales@echelonfit.com or call 855-4-GETFIT (855-443-8348).
FINANCE & LEASING SUPPORT
We offer flexible financing options for home gym owners and a variety of leasing options for commercial gyms.We offer financing through our trusted lending partners. Options are available at checkout and are subject to credit approval and eligibility.For commercial gym financing, our sales team can help guide you. Contact us here.Please call 855-4-GETFIT (855-443-8348) or email our sales team at commercialsales@echelonfit.com so we can forge a solution for you.You can also view our Finance page for more information.
SHIPPING & RETURNS
ShippingAll orders are processed within 2-3 business days, excluding weekends and holidays. Shipping rates vary by product and are calculated and displayed at checkout before you complete your purchase.Orders under 150 lbs are shipped via FedEx Ground and typically arrive within 5-7 business days. Orders over 150 lbs (large strength equipment) are shipped via FedEx Freight. A FedEx representative will contact you to schedule delivery. Total delivery time is usually 10-14 business days.Premium in-home delivery and setup is available for an additional fee, where available. This service includes delivery to the room of your choice, full unpacking, light assembly, and disposal of all packaging materials.We ship to the continental United States only. We do not ship to Alaska, Hawaii, or P.O. Boxes.Please see our Shipping page for full information.ReturnsWe offer a 30-day return window from the date of delivery. Products must be returned in brand new, re-sellable condition in their original packaging with all accessories and tags included. A 10% restocking fee applies to all returns. The original shipping cost will not be refunded.Return options do not apply to equipment purchased for commercial use, special order items, or custom designs.To initiate a return, contact our customer service team to receive a Return Authorization Number. No returns will be accepted without prior authorization.
Please see our Returns & Refund Policy page for full information.
More Information
Product Details
Technical Specification
Packing size (cm)
190 x 120 x 32cm (LxWxH)
Product size (cm)
180 x 125 x 245cm (LxWxH)
Warranty
Full commercial use - 5 year frame, 3 years (parts only, 1 year on cables, pulleys/bearings/wearables. 1 year labour.
Suitability
Training Style
GENERAL (selected)
HYBRID
FUNCTIONAL
RESISTANCE TRAINING (selected)
POWERLIFTING
CARDIO
Training Space
HOME
PT STUDIO (selected)
COMMERCIAL (selected)
Description
Dual Lever loading system keeps tension on the muscle through the whole repetition. Width adjustable, free-floating rotating handles on a precision laser cut mount make any grip possible. Adjustable seat can be moved forward or backwards to alter the angle of the resistance arm. High Quality heavy gauge steel frame Super smooth Industrial grade pillow block bearings The Primal Front Facing Lat Pulldown provides a safe and comfortable method to overload the muscles of the lats and upper back. Rotating, width adjustable handles let you take any grip you wish, and the adjustable position seat allows both “pulldown” and “high row” movements to be performed. Features
Adjustable seat position. Set the seat all the way forward for a near vertical Pulldown, or move it back and the angle changes to be a High Row. Find the perfect position to isolate either lats or upper back / rear delts.
Adjustable Grip Width The width of the handles is easily adjusted with a pop pin, from a wide grip pronated grip pulldown, to a close grip supinated or neutral grip set up, anything is possible.
Swing Arm Handle Mount The free rotating handles are mounted on a swing arm, allowing the line of force to adjust as the lever arm moves down towards your body. This leads to an exceptionally smooth and comfortable motion that automatically adjusts to your bodies preferred motion path.
Freely Rotating 360 degree handles
The bearing mounted handles can rotate freely even during a rep. If you or your clients struggle with painful wrists or elbows during pulldowns, or have shoulder issues that create pain in specific positions, then the ability to rotate your grip to any angle you wish during back movements could be just what you're looking for to alleviate discomfort and allow continued strength and muscle building in a safe and comfortable range of motion. The Primal Front Facing Lat Pulldown provides maximum stimulation for the lats and upper back muscles in both pulldown and high row exercises.
The Performance Series is built for high-traffic, high-output environments. The Personal Series brings commercial engineering into refined home and boutique spaces.