Skip to content

Train Now, Pay Later: 50% Deposit 50% in 30 days

Get Your Free Gym Design

My gym kit list
Log in
Store

Shop
New Arrivals

Our innovative experts are proud to introduce the latest cutting-edge additions. Shop our latest products.

Home
Packages
Strength Machines
Racks
Cardio
Flooring & Storage
Functional Fitness
Weight Benches
Free Weights
Bars
Accessories

Commercial
Packages
Strength Machines
Racks & Rigs
Cardio
Flooring & Storage
Functional Fitness
Weight Benches
Free Weights
Bars
Accessories

Training Style
General Fitness
Cardio
Hybrid Training
Resistance Training
Powerlifitng

Gym Planning
Gym Planning & Design
Case Studies
Gym Owner Advice

Support
Aftercare
Built To Last
Contact Us
FAQs

Stories
All Stories
Strength Stories
Advice
Inspiration

Mission
Our Mission
Our Range
Contact Us
Community

Shop
Gym Planning
Support
Stories
Mission

Search
View cart Cart

Item added to your cart

You may also like

Translation missing: en.sections.cart.view_cart

<p>Strength Equipment</p>

Strength Equipment

Discover PRIMAL's industry-leading strength equipment, engineered to elevate any gym space including home gyms, studios, and high use commercial facilities.

Accessories Plate Loaded Machines Racks Smith Machines Strength Machines

Discover PRIMAL's industry-leading strength equipment, engineered to elevate any gym space including home gyms, studios, and high use commercial facilities.

Accessories Plate Loaded Machines Racks Smith Machines Strength Machines

Discover PRIMAL's industry-leading strength equipment, engineered to elevate any gym space including home gyms, studios, and high use commercial facilities. Our range contains power racks, barbells, weight plates, and more.

Our Personal Series range has been curated for home gyms and contains industry leading home racks. Our Pro and Performance Series has been built to withstand the rigours of commercial gym environments with both plate and pin-select machine options.

Experience PRIMAL's commitment to quality, innovation, and resilience – equip your home or commercial gym with our premium strength equipment.

Back to home
Strength Equipment

Show Filters Hide Filters

226 products

Sort by

Featured

Most relevant

Best selling

Alphabetically, A-Z

Alphabetically, Z-A

Price, low to high

Price, high to low

Date, old to new

Date, new to old

226 products

Sort by

Featured

Most relevant

Best selling

Alphabetically, A-Z

Alphabetically, Z-A

Price, low to high

Price, high to low

Date, old to new

Date, new to old

Show Filters Hide Filters Filter

Filter and sort

Filter

226 products

Sort by

Featured

Most relevant

Best selling

Alphabetically, A-Z

Alphabetically, Z-A

Price, low to high

Price, high to low

Date, old to new

Date, new to old

226 products

Black plate loaded hack squat machine on a white background.

Plate Loading ISO Hack V-Squat

Performance Series

a commercial dual abductor adductor gym resistance machine

275 lbs Pin-Select Dual - Adductor/Abductor

275 lbs Pin-Select Dual - Adductor/Abductor

Performance Series

a commercial lateral raise gym resistance machine

275 lbs Pin-Select - Standing Lateral Raise

275 lbs Pin-Select - Standing Lateral Raise

Performance Series

a commercial prone hamstring curl gym resistance machine

275 lbs Pin-Select - Prone Leg Curl

Performance Series

Black bicep curmachine on a white background

Man wearing a 'Primal Strength' shirt using a bicep curl machine.

280lbs Pin-Select - Bicep Curl

Regular price $5,050.00

Sale price $5,050.00 Regular price $6,666.00

Unit price / per

Performance Series

a commercial assisted chin up and dip gym machine

275 lbs Pin-Select - Dual Assisted Chin/Dip

275 lbs Pin-Select - Dual Assisted Chin/Dip

Performance Series

280lbs Pin-Select - Pec Fly/Rear Delt

280lbs Pin-Select - Pec Fly/Rear Delt

Regular price $5,135.00

Sale price $5,135.00 Regular price $6,777.00

Unit price / per

Performance Series

275 lbs Pin-Select - Shoulder Press

275 lbs Pin-Select - Shoulder Press

275 lbs Pin-Select - Shoulder Press

Performance Series

275 lbs Pin-Select - Lat Pulldown

275 lbs Pin-Select - Lat Pulldown

275 lbs Pin-Select - Lat Pulldown

Performance Series

a commercial vertical chest press gym resistance machine

275 lbs Pin-Select - Chest Press

Performance Series

a commercial leg extension gym resistance machine

275 lbs Pin-Select - Leg Extension

275 lbs Pin-Select - Leg Extension

Performance Series

Commercial-grade plate loaded leg extension gym machine.

Commercial-grade plate loaded leg extension gym machine, from an aerial view

Plate Loaded Leg Extension

Regular price $5,479.00

Sale price $5,479.00 Regular price $7,231.00

Unit price / per

PXD- Adjustable Monolifts

PXD- Adjustable Monolifts

PXD- Adjustable Monolifts

Performance Series

Plate Loaded Horizontal Chest Press

Plate Loaded Horizontal Chest Press

Plate Loaded Horizontal Chest Press

Regular price $4,665.00

Sale price $4,665.00 Regular price $6,156.00

Unit price / per

Ab Mat

Ab Mat

Performance Series

An adjustable Glute Ham Developer with resistance band hooks

a adjustable glute ham developer bench with resistance band hooks

Glute Ham Developer (GHD)

Regular price $2,544.00

Sale price $2,544.00 Regular price $3,357.00

Unit price / per

Performance Series

A plate loaded belt squat machine.

An athlete performing dips on a plate loaded belt squat machine.

Belt Squat Machine

Performance Series

A dual cable machine on a white background in a gym.

A woman exercising with a cable machine in a gym setting.

Functional Trainer / Dual Adjustable Pulley (2x 200lbs Weight Stacks)

Regular price $4,479.00

Sale price $4,479.00 Regular price $5,917.00

Unit price / per

Personal Series

Pagination

1
…
8
9
10
11
12
13

Page 10 of 8

Freephone: 855-443-8348

Email us: primalsupport@echelonfit.com

Customer Service
Primal Support Team
Contact Support
855-4-GETFIT
Commercial Sales

Support
Contact
Leasing
Warranty
Finance

Legal
CCPA Privacy Policy
Refund Policy
Shipping Policy
Terms of Service

Newsletter

Be the first to know about the latest products, discounts & Primal news. Subscribe below.

Email address

© 2026 Copyright Primal Strength US Ltd.
Echelon Fitness Multimedia LLC 605 Chestnut St, Suite 700,
Chattanooga, TN 37450.
All rights reserved.

Payment methods

Financing options are available through third-party lenders and are subject to credit approval, eligibility, and applicable terms and conditions. Primal Strength is not a lender or credit provider. Credit is provided subject to affordability and status. Minimum spend applies.

Choosing a selection results in a full page refresh.
Opens in a new window.