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<p>All Products</p>

All Products

At PRIMAL, we believe that strength is in us all, and we're committed to helping you unleash your full potential. Explore our range of innovative strength training equipment across all our series, meticulously designed to meet the needs of both commercial gym owners and serious home gym enthusiasts.

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333 products

Pin-Loaded Lat Pulldown/Seated Row

Pin-Loaded Lat Pulldown/Seated Row

Pin-Loaded Lat Pulldown/Seated Row

Personal Series

A blue material glute band.

Material Glute Band

Material Glute Band

Regular price From $25.00

Sale price From $25.00 Regular price $33.00

Unit price / per

Squat Stand

Squat Stand

Squat Stand

Regular price $1,662.00

Sale price $1,662.00 Regular price $2,192.00

Unit price / per

Performance Series

AB Straps

AB Straps

AB Straps

Regular price $49.00

Sale price $49.00 Regular price $63.00

Unit price / per

Performance Series

An Olympic swiss style barbell.

A close up of an Olympic swiss style barbell.

Olympic Swiss Bar

Regular price $257.00

Sale price $257.00 Regular price $337.00

Unit price / per

6 Pair Upright Dumbbell Rack

6 Pair Upright Dumbbell Rack

6 Pair Upright Dumbbell Rack

Regular price $697.00

Sale price $697.00 Regular price $919.00

Unit price / per

Performance Series

V2 Max Grip Handle

V2 Max Grip Handle

V2 Max Grip Handle

Regular price From $117.00

Sale price From $117.00 Regular price $154.00

Unit price / per

Performance Series

Commercial-grade black flooring gym tiles with dimensions of 1 metre by 1 metre.

ECO Matting - 1m x 1m (Available in 15mm or 20mm)

Regular price From $75.00

Sale price From $75.00 Regular price $98.00

Unit price / per

a empty weight plate rack with castor wheels

a weight plate rack with castor wheels loaded with weight plates

Bumper Plate Rack with Wheels

Regular price $332.00

Sale price $332.00 Regular price $437.00

Unit price / per

fitness gym mats on a fitness mat rack with castor wheels

a empty black fitness mat rack with castor wheels

Mat Rack

Regular price $277.00

Sale price $277.00 Regular price $364.00

Unit price / per

a pair of black parallel bars

Parallette

Regular price $162.00

Sale price $162.00 Regular price $212.00

Unit price / per

Cable Attachment Rack

Cable Attachment Rack

Regular price $572.00

Sale price $572.00 Regular price $753.00

Unit price / per

Low Cable Row Footplate Attachment (For Pro Rack System Light)

Low Cable Row Footplate Attachment (For Pro Rack System Light)

Regular price $100.00

Sale price $100.00 Regular price $130.00

Unit price / per

Performance Series

Elliptical Trainer

Elliptical Trainer

Elliptical Trainer

Regular price $7,794.00

Sale price $7,794.00 Regular price $10,286.00

Unit price / per

A pair of 2.5kg calibrated collars designed for use in powerlifting training.

A powerlifting barbell with a competition-grade collar attached.

Competition Calibrated Collars

Regular price $322.00

Sale price $322.00 Regular price $424.00

Unit price / per

Performance Series

EZ Supercurl Bar

EZ Supercurl Bar

EZ Supercurl Bar

Regular price $314.00

Sale price $314.00 Regular price $412.00

Unit price / per

Performance Series

3-Tier Wall Mounted Plate Storage

3-Tier Wall Mounted Plate Storage

3-Tier Wall Mounted Plate Storage

Regular price $155.00

Sale price $155.00 Regular price $204.00

Unit price / per

Personal Series

Lat Pulldown Seat Attachment (For Pro Rack System Light)

Lat Pulldown Seat Attachment (For Pro Rack System Light)

Regular price $262.00

Sale price $262.00 Regular price $344.00

Unit price / per

Performance Series

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Echelon Fitness Multimedia LLC 605 Chestnut St, Suite 700,
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Financing options are available through third-party lenders and are subject to credit approval, eligibility, and applicable terms and conditions. Primal Strength is not a lender or credit provider. Credit is provided subject to affordability and status. Minimum spend applies.

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