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  • Shop Primal
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      Our innovative experts are proud to introduce the latest cutting-edge additions. Shop all of our products.
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      Ready for the next level. PRIMAL® Performance Series offers the ultimate in precision crafted commercial equipment.
    • Strength Equipment
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      • Benches
      • Plate Loaded
      • Racks
      • Strength Machines
    • Free Weights
      • Free Weights
      • Barbells
      • Bumpers
      • Dumbbells
      • Kettlebells
      • Weight Plates
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      • Functional
      • Accessories
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      • Flooring & Storage
      • Flooring
      • Storage
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      Go beyond boundaries. Pro Series is designed to be biomechanically better, providing unrivalled equipment for pro gyms
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  2. Spring Sale
Spring Sale

Spring Sale

Spring sale. Get up to 40% off

All Series Personal Pro Performance
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Explore our featured products

  • Free Standing storage upright for modular rigs and racks.

    PXD- Storage Uprights

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    PXD- Storage Uprights

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  • A 3 in 1 plyo box for functional training.

    3-in-1 Soft Plyo Box

    3-in-1 Soft Plyo Box

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  • Jammer Arm Attachment

    Jammer Arm Attachment

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    Jammer Arm Attachment

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  • Compact 3-Tier Dumbbell Rack

    Compact 3-Tier Dumbbell Rack

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    Compact 3-Tier Dumbbell Rack

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  • Commercial Drop Pads

    Commercial Drop Pads

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    Commercial Drop Pads

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  • PxD - Hip Thrust Attachment

    PxD - Hip Thrust Attachment

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    PxD - Hip Thrust Attachment

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  • A storage stand for a pair of 40kg adjustable dumbbells.

    40kg Adjustable Dumbbell Stand

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    40kg Adjustable Dumbbell Stand

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  • Angled view of trawler arm attachment for modular rigs & racks.

    PxD - Trawler Arm

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    PxD - Trawler Arm

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  • PxD - Adjustable Dumbbell/Kettlebell Tray

    PxD - Adjustable Dumbbell/Kettlebell Tray

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    PxD - Adjustable Dumbbell/Kettlebell Tray

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  • Un-folded view of Hyper Extension Bench

    Folding Hyper Extension Bench

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    Folding Hyper Extension Bench

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  • A specialist safety barbell designed for performing squats.

    Safety Squat Bar

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    Safety Squat Bar

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  • Glute Box

    Glute Box

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    Glute Box

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  • A black 4 needle Olympic barbell which is 7ft in length.

    Black 4 Needle 7ft Olympic Bar

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    Black 4 Needle 7ft Olympic Bar

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  • Cable Attachment Rack

    Cable Attachment Rack

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    Cable Attachment Rack

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  • Jammer Arm Attachment

    Jammer Arm Attachment

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    Jammer Arm Attachment

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  • PxD - Dual Wall Ball Target

    PxD - Dual Wall Ball Target

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    PxD - Dual Wall Ball Target

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  • Modular Rack - Jammer Connector Bar

    Modular Rack - Jammer Connector Bar

    Modular Rack - Jammer Connector Bar

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  • A chrome coated 450kg rated Olympic barbell.

    4 Needle Steel 450kg Rated Bar

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    4 Needle Steel 450kg Rated Bar

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