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<p>All Products</p>

All Products

At PRIMAL, we believe that strength is in us all, and we're committed to helping you unleash your full potential. Explore our range of innovative strength training equipment across all our series, meticulously designed to meet the needs of both commercial gym owners and serious home gym enthusiasts.

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333 products

A plate loaded belt squat machine on a white background.

An athlete using a plate loaded belt squat machine in a gym.

V2 Belt Squat Machine

Regular price $4,210.00

Sale price $4,210.00 Regular price $5,557.00

Unit price / per

Performance Series

Competition-grade combo bench & rack designed for powerlifting training.

Competition Combo Rack

Competition Combo Rack

Regular price $3,449.00

Sale price $3,449.00 Regular price $4,552.00

Unit price / per

Performance Series

Club Hyper Extension

Club Hyper Extension

Club Hyper Extension

Regular price $1,129.00

Sale price $1,129.00 Regular price $1,488.00

Unit price / per

Performance Series

A black lat pulldown seat attachment for modular rigs & racks.

A black lat pulldown seat attachment for modular rigs & racks.

PxD- Lat Pulldown Seat

Regular price $490.00

Sale price $490.00 Regular price $646.00

Unit price / per

Performance Series

Primal Performance Series Slam Ball

Primal Performance Series Slam Ball

Primal Performance Series Slam Ball

Regular price From $29.00

Sale price From $29.00 Regular price $37.00

Unit price / per

Performance Series

Collars

Collars

Collars

Regular price $39.99

Sale price $39.99 Regular price $47.00

Unit price / per

Commercial-grade plate loaded t-bar row machine.

Club Plate Loaded Incline T-Bar Row

Regular price $2,214.00

Sale price $2,214.00 Regular price $2,920.00

Unit price / per

Performance Series

V2 Competition Sandbags

V2 Competition Sandbags

V2 Competition Sandbags

Regular price From $140.00

Sale price From $140.00 Regular price $184.00

Unit price / per

Performance Series

10 Pair Upright Dumbbell Rack

10 Pair Upright Dumbbell Rack

10 Pair Upright Dumbbell Rack

Regular price $849.00

Sale price $849.00 Regular price $1,119.00

Unit price / per

Performance Series

A pair of 90kg weight stacks for use with a multi rack system.

2 x 200 lbs Weight Stacks for Multi Rack System

Personal Series

A two-tiered kettlebell storage rack.

2-Tier Kettlebell Rack

2-Tier Kettlebell Rack

Regular price $564.00

Sale price $564.00 Regular price $743.00

Unit price / per

Performance Series

A full 2-tier small hex dumbbell rack on a black fitness mat.

A 2-tier rack filled with hex dumbbells on a mat in a gym.

220 lbs PVC Hex Dumbbell Set

Regular price $514.00

Sale price $514.00 Regular price $677.00

Unit price / per

Personal Series

220 lbs Weight Stack for V2 Modular Power Rack

220 lbs Weight Stack for V2 Modular Power Rack

Performance Series

220 lbs Weight Stack for V2 Modular Half Rack

220 lbs Weight Stack for V2 Modular Half Rack

Performance Series

A specialist deadlift barbell.

An athlete performing a deadlift using a loaded deadlift barbell.

230cm Deadlift Bar

Regular price $732.00

Sale price $732.00 Regular price $966.00

Unit price / per

Performance Series

a commercial assisted chin up and dip gym machine

280 lbs Pin-Select - Dual Assisted Chin/Dip

280 lbs Pin-Select - Dual Assisted Chin/Dip

Performance Series

a commercial vertical chest press gym resistance machine

280 lbs Pin-Select - Chest Press

Performance Series

A black dual adjustable pulley system with 125kg weight stacks, laser cut stack guards, and metallic finish.

280 lbs Pin-Select - Club Functional Trainer / Dual Adjustable Pulley

280 lbs Pin-Select - Club Functional Trainer / Dual Adjustable Pulley

Performance Series

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Echelon Fitness Multimedia LLC 605 Chestnut St, Suite 700,
Chattanooga, TN 37450.
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Financing options are available through third-party lenders and are subject to credit approval, eligibility, and applicable terms and conditions. Primal Strength is not a lender or credit provider. Credit is provided subject to affordability and status. Minimum spend applies.

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