{"title":"home page national fitness week sale","description":null,"products":[{"product_id":"primal-strength-battle-rope-38mm10m-with-nylon-cover","title":"Battle Rope","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Primal Performance Series Battle Rope is crafted with top-grade material for strength and comfort. Its rubberised handles offer superior grip, and the canvas cover shields against dirt and perspiration. 10m in length and weighing in at 12kg, the rope is ideal for a multitude of conditioning exercises in and outdoors.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455533879395,"sku":"PSAC0129","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSAC0129-Performance_Battle_Rope-Functional_Accessories-Hero_Render.jpg?v=1784813859"},{"product_id":"primal-strength-its-heavy-4-needle-steel-olympic-bar","title":"4 Needle Steel 450kg Rated Bar","description":"\u003cp\u003eThis heavy-duty 20kg \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/barbells\" title=\"Barbells\"\u003ebarbell\u003c\/a\u003e is crafted from high tensile steel with a durable hard chrome coating for superior grip and is backed by an impressive 2-year full commercial breaks warranty for added assurance during intense lifting sessions.\u003c\/p\u003e\n\u003cp\u003eWhen designing the Primal Performance Series 4 Needle Steel 450kg Rated Bar we used 4-needle bearings for a smooth, reduced friction spin, with brass bushing for extra support.\u003c\/p\u003e\n\u003cp\u003eThis 7ft Olympic grade bar has been engineered for multi-purpose daily use in Powerlifting, Olympic lifting or \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/functional-training\" title=\"Functional training equipment\"\u003efunctional training\u003c\/a\u003e routines. Combine with any \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/bumper-plates\" title=\"Bumper plates\"\u003ePrimal bumper plate\u003c\/a\u003e and \u003ca href=\"https:\/\/us.primalstrength.com\/products\/primal-pro-series-collars?_pos=1\u0026amp;_psq=collars\u0026amp;_ss=e\u0026amp;_v=1.0\" title=\"Barbell collars\"\u003ebarbell collars\u003c\/a\u003e for the complete lifting kit.\u003c\/p\u003e\n\u003cp\u003eTested to 160,000 pounds per square inch with a max loading capacity of 450kg, this robust light-commercial barbell can be used for the heavier Powerlifting sessions but also for dynamic Olympic lifts like snatches or clean \u0026amp; jerks. This is thanks to a medium whip which provides sufficient flexibility to generate speed under the bar for explosive movements. The combination of 1.2mm medium knurling and the smooth spin on this bar also gives added versatility for functional training exercises likes cleans or deadlifts.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455550296163,"sku":"PSBA0055","price":174.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSBA0055-Pro4NeedleSteel450kgRatedBar-OlympicBarbells-HeroRender_e90a7a73-9b16-4277-b2b2-6727c4d3c796.jpg?v=1784814233"},{"product_id":"step-trainer","title":"Studio Step","description":"\u003cp\u003eIntroducing the Performance Series Studio Step - an exemplary aerobic platform meticulously designed for high-intensity workouts with uncompromising quality. This step sets the standard for durability and safety, making it the ideal choice for professional fitness settings.\u003c\/p\u003e\n\u003cp\u003eCrafted with utmost precision, the step features a textured surface that not only ensures a secure grip but also provides excellent shock absorption. This innovative design minimizes the risk of slips and potential injuries during intense exercise sessions, allowing you to push your boundaries with confidence.\u003c\/p\u003e\n\u003cp\u003eAdapting to your evolving fitness needs, the Performance Series Studio Step offers three adjustable height positions. Tailor your workouts to match your goals and preferences, whether you're a beginner or an experienced athlete striving for peak performance.\u003c\/p\u003e\n\u003cp\u003eImpeccable stability is a hallmark of this step, thanks to its non-slip feet. These strategically positioned feet provide a solid foundation, eliminating any concerns about wobbling or shifting during demanding routines.\u003c\/p\u003e\n\u003cp\u003eDesigned with convenience in mind, the step is remarkably easy to clean and store. Its hassle-free maintenance ensures that your professional training space remains pristine and organised at all times.\u003c\/p\u003e\n\u003cp\u003eExperience a new level of professionalism in your workouts with the Performance Series Studio Step. Elevate your training sessions with its unparalleled durability, safety features, and user-friendly design. \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397469335651,"sku":"PSJD0008","price":129.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Stepper_9.jpg?v=1784815194"},{"product_id":"drop-pad","title":"Drop Pads","description":"\u003cp\u003eThese drop pads allow training to be taken to new limits, by providing cushioning for high impact drops while also protecting the floor and other equipment. Made with high density foam they’ll also reduce noise and absorb vibrations during training sessions.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397499154531,"sku":"PSAC0313","price":129.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSAC0313-Pro-Drop-Pads-Barbell-Accessories-Hero-Render.png?v=1784816716"},{"product_id":"eco-matting","title":"ECO Matting - 1m x 1m (Available in 15mm or 20mm)","description":"\u003cp data-mce-fragment=\"1\"\u003eOur ECO Matting is part of our essentials range for appropriate, suitable, safe gym flooring. If you are looking for quality, durable, yet affordable gym matting, then Primal's 1m by 1m SBR finish with PU binding gym floor tiles would be an ideal addition. Whether you are considering a commercial gym facility, personal training studio, or a premium home gym solution, this matting caters to all. Styrene-butadiene rubber (SBR) is derived from styrene and butadiene. These materials have good abrasion resistance and good ageing stability when bonded, offering the perfect gym floor material for dropping heavy weights.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOur ECO gym matting solutions come in a choice of 15mm or 20mm thickness, depending on your gym flooring needs. 15mm tiles are ideal for home gyms and PT studios, while 20mm tiles are designed for high traffic commercial gyms or performance centres.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOur ECO tiles can withstand an array of Primal equipment available to you, from our racks, or Olympic bars, bumper plates or dumbbells to our kettlebells, rowers, sandbags, and benches or to counter the weight of our plate-loaded machine range up to 1050 kg\/m2. High-grade rubber gym flooring can often be understated, protecting floors from scratches and dents, reducing slip and noise, and protecting the equipment.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e Our matting is hard-wearing and commercial grade. Available in a minimum purchasable quantity of eight tiles. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e*PLEASE NOTE: we recommend using the \"H\" installation method to minimize potential gaps. This means the matting should be laid with a \"b\u003cspan style=\"mso-fareast-font-family: 'Times New Roman';\"\u003erick laying\" style; lay one row then do the next at 50cm offset resulting in\u003cspan class=\"BxUVEf ILfuVd\" lang=\"en\"\u003e\u003cspan class=\"hgKElc\"\u003e alternating rows of mats laid side by side and end to end.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eGross weights\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e15mm mat: 16kg\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e20mm mat: 21kg\u003c\/p\u003e","brand":"Primal","offers":[{"title":"15mm","offer_id":44397499744355,"sku":"PSMA0451","price":22.99,"currency_code":"USD","in_stock":false},{"title":"20mm","offer_id":44397499777123,"sku":"PSMA0461","price":23.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSMA0461-Pro_ECO_Gym_Flooring_Matting-Gym_Flooring-Hero_Render.png?v=1784816821"}],"url":"https:\/\/us.primalstrength.com\/collections\/home-page-national-fitness-week-sale.oembed","provider":"Primal Strength US","version":"1.0","type":"link"}