{"title":"Strength Equipment","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eDiscover PRIMAL's industry-leading strength equipment, engineered to elevate any gym space including home gyms, studios, and high use commercial facilities. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003ca href=\"https:\/\/www.primalstrength.com\/collections\/studio-and-gym-accessories\"\u003eAccessories\u003c\/a\u003e\u003c\/span\u003e   \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca href=\"https:\/\/www.primalstrength.com\/collections\/plate-loaded-machines\"\u003ePlate Loaded Machines\u003c\/a\u003e\u003c\/span\u003e    \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.primalstrength.com\/collections\/gym-racks#slide1\" data-mce-href=\"https:\/\/www.primalstrength.com\/collections\/gym-racks#slide1\"\u003eRacks\u003c\/a\u003e\u003c\/span\u003e    \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca href=\"https:\/\/www.primalstrength.com\/collections\/smith-machines#slide1\"\u003eSmith Machines\u003c\/a\u003e\u003c\/span\u003e    \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.primalstrength.com\/collections\/gym-machines\" data-mce-href=\"https:\/\/www.primalstrength.com\/collections\/gym-machines\"\u003eStrength Machines\u003c\/a\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"primal-strength-monster-series-iso-incline-leg-press","title":"Primal Performance Series ISO Incline Leg Press","description":"\u003cp\u003eThe Primal Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security when training.\u003c\/p\u003e\n\u003cp\u003eISO Lever Plate-Loaded Machines have many benefits, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFull range of depth for heavy duty leg pressing\u003c\/li\u003e\n\u003cli\u003eConverging or diverging range of motion\u003c\/li\u003e\n\u003cli\u003eBack-supported leg pressing\u003c\/li\u003e\n\u003cli\u003eMaximise weight used whilst applying a natural lifting motion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Performance Series Incline Leg Press provides users with a heavy duty, multi-angle machine, with 3, extended weight-pin holders for maximum pressing weight. The back pad on the leg press has been engineered to provide a full range of seating angles to isolate and develop user’s leg muscles. The unique leg press design can be used lying, almost horizontally, for an extended range, or seated at a range of upright angles, for a more traditional leg press motion.\u003c\/p\u003e\n\u003cp\u003eLeg Pressing is a core leg exercise and maximises the use of glutes, hamstrings and quads whilst putting the body in an ergonomically, natural and safe pressing motion. The oversized, angled foot plate of this machine allows users to press their maximum weight without having as much pressure on their lower back whilst allowing users to place their feet in multiple positions to train their legs from different angles and targeting different muscle groups. It’s modern, user-friendly design easily allows users to comfortably perform (and move between) single leg or dual leg presses, whilst the non-slip diamond cut foot plates ensure user safety even when pressing a heavy load.\u003c\/p\u003e\n\u003cp\u003eThe ISO leg press is one of 8 Core Primal ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455512940643,"sku":"PSSS0014","price":3299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0014-Commercial-ISO-Leg-Press.jpg?v=1719390673"},{"product_id":"primal-strength-alpha-commercial-fitness-elite-iso-shoulder-press","title":"Plate Loading ISO Shoulder Press","description":"\u003cp\u003eThe Primal Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training.\u003c\/p\u003e\n\u003cp\u003eISO Lever Plate-Loaded Machines have many benefits, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent movement of each machine arm\u003c\/li\u003e\n\u003cli\u003eConverging or diverging range of motion\u003c\/li\u003e\n\u003cli\u003eSafely isolating muscle groups\u003c\/li\u003e\n\u003cli\u003eMaximise weight used whilst applying a natural lifting motion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Performance Series ISO Shoulder Press offers a natural and very ‘true’ pressing motion. Simply add the weights required, adjust the seat height and you can utilise the machine for a range of shoulder pressing exercises. As all Primal ISO Machines have single levers, you can train using one arm or both to isolate the shoulder muscles. As the popularity of ISO Lever Machines grows, more and more athletes are employing these machines as the training machines of choice. Traditionally, the machine shoulder press exercise is performed seated, facing outwards from the machine and using fixed handles.\u003c\/p\u003e\n\u003cp\u003eOn the Primal ISO shoulder Press you can perform both a seated, front-facing press exercise and a standing machine-facing press. The machine is also engineered to support both single and dual-arm lifts and is also excellent for safely performing standing power presses, all of which make this the premier shoulder press machine on the market.\u003c\/p\u003e\n\u003cp\u003eThe ISO shoulder press is one of 8 Core Primal ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads. The quick release seat allows users to set the machine up quickly to the desired height.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455514120291,"sku":"PSSS0008","price":1999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0008-PerformancePlateLoadingISOShoulderPress-PlateLoadedMachines-HeroRender.png?v=1784813678"},{"product_id":"primal-strength-monster-series-commercial-glute-ham-developer-ghd","title":"Primal Performance Series GHD","description":"\u003cdiv style=\"max-width: 1920px; max-height: 1080px;\" class=\"fusion-video fusion-youtube\"\u003e\n\u003cdiv class=\"video-shortcode\"\u003e\u003ciframe height=\"1080\" width=\"1920\" src=\"https:\/\/www.youtube.com\/embed\/wF5sbtRMuj0?wmode=transparent\u0026amp;autoplay=0\" title=\"YouTube video player\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe Primal Pro Series Glute Ham Developer (GHD) is multi-adjustable for both length and height, allowing trainers to set their perfect position. GHD’s are widely regarded as a must use machine in most strength and conditioning programmes for hamstring, glute, and posterior chain training.\u003c\/p\u003e\n\u003ch4\u003eThe Primal Pro Series GHD covers a wide range of exercises:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eGlute Ham Raises\u003c\/li\u003e\n\u003cli\u003eSupport Handles on the footplate for Reverse Hypers\u003c\/li\u003e\n\u003cli\u003eBack Raises\u003c\/li\u003e\n\u003cli\u003eOne Leg Glute Ham Raises\u003c\/li\u003e\n\u003cli\u003eOne Leg Back Raises\u003c\/li\u003e\n\u003cli\u003eSide Bending Torso Rotations\u003c\/li\u003e\n\u003cli\u003eRussian Twists\u003c\/li\u003e\n\u003cli\u003ePower Band Supported Glute Ham Raises\u003c\/li\u003e\n\u003cli\u003ePower Band Supported Back Raises\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Pro Series GHD has been engineered in 3mm commercial-grade steel and powered coated in a Matte Nero\/Grigio finish. It has oversized, dual rip-resistant padding, multi-adjustable height and length supports with quick-release pop pins. The foot supports have metal end-caps to protect the upholstery.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455518117987,"sku":"PSSS0054","price":2544.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Primal-Strength-GHD-2.jpg?v=1719390759"},{"product_id":"primal-strength-commercial-combo-bench-matte-black","title":"Competition Combo Rack","description":"\u003cp\u003eEngineered for high-performance training environments, the Performance Series Competition Combo Rack delivers a durable and versatile workout solution which is ideal for powerlifting training.\u003c\/p\u003e\n\u003cp\u003eThis premium piece of commercial gym equipment combines the traditional squat rack and bench press stations, allowing for a variety of powerlifting and general strength movements.\u003c\/p\u003e\n\u003cp\u003eWhether used for national-level competitions, powerlifting clubs or serious strength training, the Competition Combo Rack offers unmatched performance under heavy loads with an impressive 1102 lbs max weight capacity. Backed by a 5-year full commercial frame warranty with 2 years on parts.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"text-decoration: underline;\"\u003eKey Specifications\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeavy-Duty Construction:\u003c\/strong\u003e 75 x 75mm steel uprights with 3mm wall thickness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Load Capacity:\u003c\/strong\u003e 1102 lbs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable Upright Angle:\u003c\/strong\u003e 5 degree tilt position\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Position Safety Arms:\u003c\/strong\u003e 5 height settings\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecision J-Hook Adjustment:\u003c\/strong\u003e 11 positions with 50mm spacing increments\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntegrated Spotter Platform:\u003c\/strong\u003e Textured anti-slip surface\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemovable Competition Bench:\u003c\/strong\u003e Bolt-secured design with integrated handle and transport wheels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOverall Weight:\u003c\/strong\u003e 400 lbs\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455520542819,"sku":"PSWB2016","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSWB2016-Competition-Combo-Rack-Specialist-Weight-Benches-Aerial-Render-2.png?v=1784813817"},{"product_id":"primal-strength-multi-adjustable-bench-with-foot-support","title":"Adjustable Bench with Foot Support","description":"\u003cp\u003eThe Primal Personal Series Adjustable Bench with Foot Support is the ultimate PT or high-end home bench.\u003c\/p\u003e\n\u003cp\u003eConstructed from robotically welded steel with a chrome back support, this weight bench is complete with multi-angle seat, adjustable back pad and foot support for ultimate flexibility.\u003c\/p\u003e\n\u003cp\u003eBuilt with durability in mind, this sturdy weight bench supports an impressive max weight capacity of 1102 lbs (including the user) and is backed by a 5-year frame warranty, 2 years on parts and 1 year on pads and upholstery for added assurance.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455530143843,"sku":"PSWB3023","price":629.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSWB2023-Personal-Multi-Adjustable-Bench-With-Foot-Support-Adjustable-Benches-Hero-Image.jpg?v=1784813847"},{"product_id":"primal-strength-commercial-glute-drive","title":"Plate Loaded Swivel Footplate Glute Drive","description":"\u003cp\u003eThe Performance Series Plate Loaded Glute Drive with Swivel Foot Plates is the ultimate commercial-grade machine for building strong, sculpted glutes. 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