{"title":"Free Weights","description":"\u003cp\u003e\u003cspan\u003ePRIMAL offer a premium range of rubber, PVC, steel, and urethane free weights.   \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur Performance Series urethane set the standard for high-use gym environments, guaranteeing longevity, style, and accuracy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePRIMAL’s custom offering is included on our stainless steel and urethane dumbbells, plates, fixed barbells and bumpers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/www.primalstrength.com\/collections\/barbells\"\u003eBarbells\u003c\/a\u003e    \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/dumbbells\"\u003eDumbbells\u003c\/a\u003e    \u003ca href=\"https:\/\/www.primalstrength.com\/collections\/weight-plates\"\u003eWeight Plates \u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"primal-strength-austin-olympic-power-bar","title":"Austin Olympic Power Bar","description":"\u003cp\u003eThe Performance Series Austin Olympic Power Bar has been engineered for use as a multi-purpose power bar for deadlifting, squatting and benching. The bar has a firm whip with thinner ends to allow for a more comfortable grip and reduce fatigue during long training sessions.\u003c\/p\u003e\u003cp\u003eThe Austin Olympic Power Bar is rated to 992 lbs and features a black zinc shaft with bright zinc sleeves and a dual knurl mark for Olympic and powerlifting. The bar weighs 51.5 lbs and is 7.2ft long.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455511760995,"sku":"PSBA2009","price":567.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSBA2009-PerformanceAustinOlympicPowerBar-OlympicBarbells-HeroRender.png?v=1784813637"},{"product_id":"primal-strength-7ft-olympic-weight-lifting-bar-rated-400kg-black","title":"7ft Olympic Bar","description":"\u003cp\u003eUpgrade your lifting routines with the Primal Personal Series 7ft Olympic Bar, a superb entry level bar for any home gym.\u003c\/p\u003e\n\u003cp\u003eThis versatile 45 lbs Olympic barbell is a classic all rounder for general fitness training and is suitable for performing squats, presses\u003c\/p\u003e\n\u003cp\u003eTested to 701 lbs and constructed from high tensile strength steel, this premium barbell has a black ionised coating for long lasting performance and is backed by a 1 year home warranty for added assurance.\u003c\/p\u003e\n\u003cp\u003eEngineered to Olympic standard 7ft length, this bar is compatible with any Primal weight plate and is perfect for use with the Primal Personal Series gym racks and weight benches.\u003c\/p\u003e\n\u003cp\u003eDesigned with a 29mm grip and multiple knurling positions, the Primal Personal Series 7ft Olympic Bar ensures a secure and anti-slip grip for a variety of lifts.\u003c\/p\u003e\n\u003cp\u003eThis Olympic barbell also features 50mm Olympic ends with a medium whip, which allows flexibility for generating speed under the bar, making this ideal for dynamic lifts like snatches or clean \u0026amp; jerks. The low spin on this bar with double snap ring fixings on brass bushings, provides additional stability which suits powerlifting routines.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455512219747,"sku":"PSBA0011","price":209.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSBA0011-Personal_7ft_Olympic_Bar-Olympic_Barbells-Hero_Render.jpg?v=1784813648"},{"product_id":"primal-strength-stealth-commercial-fitness-premium-rubber-stainless-steel-27-5kg-50kg-dumbbell-set-10-pairs","title":"Primal Pro Series Rubber Nero Stainless Steel Handle Dumbbells 60 lbs-110 lbs Package (10 Pairs)","description":"\u003cp\u003eThe Primal Pro Series, Premium-Rubber and Black Stainless-Steel Handle Dumbbells are extremely heavy duty and have a sophisticated end-cap design, which ensures the dumbbells are not only of the highest quality available but also look superb in any studio, gym or sports facility.\u003c\/p\u003e\n\u003cp\u003eThe premium rubber, although hard-wearing, is designed to 'feel' slightly softer than urethane-based alternatives on the market, and therefore will not damage gym flooring in the same way hard urethane or cast iron dumbbells can.\u003c\/p\u003e\n\u003cp\u003eThe precision-machined, straight, ionised-black handles have a medium knurl and have grip width of 30mm to 37mm depending on the dumbbell weight. The black-ionised coating ensures the stainless-steel grip will age well and the dumbbells will retain their new look, even with heavy use. The grips get slightly thicker as the dumbbells get heavier.\u003c\/p\u003e\n\u003cp\u003eThe dumbbells are sold in two sets. Set one; 5 lbs, 10 lbs, 17.5 lbs, 22.5 lbs, 27.5 lbs, 32.5 lbs, 37.5 lbs, 45 lbs, 49.5 lbs and 55 lbs. Set two; 60.5 lbs, 65 lbs, 70 lbs, 77.5 lbs, 82.5 lbs, 88 lbs, 93.5 lbs, 100 lbs, 104.5 lbs and 110 lbs. The sets have been designed to fit on 10-pair, premium dumbbell Racks and is matched with the Primal Pro Series, Premium-Rubber and Black Stainless Steel Dumbbell Sets. The dumbbells are weight-tolerance tested to within 2% to ensure accurate dumbbell weight.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455516414051,"sku":"USWD0008","price":354.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/stealth-commercial-fitness-premium-rubber-stainless-steel-dumbbells-set-10-pairs_1-1-1.jpg?v=1719390726"},{"product_id":"primal-strength-premium-rubber-stainless-steel-handle-barbell-set-10-45kg-10-bar-set-black","title":"Primal Pro Series Rubber 22.5 lbs-100 lbs Fixed Barbell Set - EZ Bar","description":"\u003cp\u003eThe Primal Premium-Rubber and Black Stainless-Steel Handle EZ Barbells are extremely heavy duty and have a sophisticated end-cap design, which ensures the barbells are not only of the highest quality available but also look superb in any studio, gym or sports\/functional facility.\u003c\/p\u003e\n\u003cp\u003eThe precision-machined, EZ-shaped, ionised-black handles have a medium knurl and have grip width of 30mm. The black-ionised coating ensures the stainless steel grip will age well and the barbells will retain their new look, even with heavy use. The Pro Series EZ grip design is engineered to alleviate unnecessary pressure on the wrists while using pronated and supinated grips during bicep and triceps training.\u003c\/p\u003e\n\u003cp\u003eThe EZ barbells are sold in a 10-pair set; 22.5 lbs, 27.5 lbs, 32.5 lbs, 37.5 lbs, 45 lbs, 55 lbs, 65 lbs, 77.5 lbs, 88 lbs and 100 lbs. The set has been designed to fit on the dual-sided, 10-pair, Premium Barbell Rack and is matched with the Primal Pro Series, Premium-Rubber and Black Stainless Steel Dumbbell Sets.\u003c\/p\u003e\n\u003cp\u003eThe barbells are weight-tolerance tested to within 2% to ensure accurate barbell weight.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455521165411,"sku":"USWD0028","price":1239.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/pswd0028-p19-stealth-elite-fitness-premium-rubber-nero-stainless-steel-handle-barbell-set-10-to-45kg-10-pair-set_2-1-1.jpg?v=1719390785"},{"product_id":"primal-strength-its-heavy-4-needle-steel-olympic-bar","title":"4 Needle Steel 992 lbs Rated Bar","description":"\u003cp\u003eThis heavy-duty 45 lbs barbell is crafted from high tensile steel with a durable hard chrome coating. When designing the Primal Performance Series 4 Needle Steel 992 lbs Rated Bar we used 4-needle bearings for a smooth, reduced friction spin. Tested to 160,000 pounds per square inch with a max loading capacity of 992 lbs.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455550296163,"sku":"PSBA0055","price":369.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSBA0055-Pro4NeedleSteel450kgRatedBar-OlympicBarbells-HeroRender_e90a7a73-9b16-4277-b2b2-6727c4d3c796.jpg?v=1784814233"},{"product_id":"primal-strength-its-heavy-steel-dual-olympic-8-needle-bar","title":"8 Needle Steel 1499 lbs Rated Barbell","description":"\u003cp\u003ePrimal \"It's Heavy\" Steel Dual Olympic 8 Needle Bar. The bar has been engineered for multi-purpose use within heavy Power-lifting, Olympic-lifting and functional fitness applications.\u003c\/p\u003e\n\u003cp\u003eWhen designing the \"Its Heavy\" Olympic Bar, we used 8-needle bearings for an extremely smooth, reduced-friction, quality, spin whilst ensuring a market-leading level of durability for heavy duty lifting. The bar is tested to a minimum of 190,000 lbs per square inch level and we machine-test each bar repeatedly under stresses of up to and including 2205 lbs. The military-grade ceramic coating also presents a best in class finish for Olympic bars and simply will not chip off under the heaviest use.\u003c\/p\u003e\n\u003cp\u003eThe \"It's Heavy\" Olympic Bar has no centre knurl, utilising dual knurling for Power and Olympic lifting. The bar has a normal flex\/whip and will always spring back perfectly. The heavy-duty bar is warrantied for being dropped when used with quality bumper plates.\u003c\/p\u003e\n\u003cp\u003eThe \"It's Heavy\" Olympic Bar has been designed for use in any sports facility, commercial gym, PT studio or home. It weighs exactly 45 lbs (aside from the 'Linda' Pink Ceramic-Coated Bar which weighs 32.5 lbs) and is suitable with all Olympic-size, 50mm discs.\u003c\/p\u003e\n\u003cp\u003eWe recommend using the \"It's Heavy\" Olympic Bar with our Performance Series Urethane Bumpers, Coloured Rubber Bumpers and our Hi-Temp Grain Bumpers.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455552393315,"sku":"PSBA0054","price":402.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Primal-Strength-Chrome-Bar-2_1be0b54c-0f4f-47ad-a2fb-ca4fa23451fa.jpg?v=1719391197"},{"product_id":"primal-hex-bar","title":"Hex Bar (55 lbs)","description":"\u003cul\u003e\n\u003cli\u003eTotal Length – 144cm\u003c\/li\u003e\n\u003cli\u003eTotal Width – 66cm\u003c\/li\u003e\n\u003cli\u003eBullhorn Length – 25cm\u003c\/li\u003e\n\u003cli\u003eDistance Between Handles – 65cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455554293859,"sku":"PSBA0067","price":159.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSBA0067-Pro-Hex-Bar-Specialist-Bars-Hero-Render.jpg?v=1784814378"},{"product_id":"primal-performance-series-steel-olympic-ez-bar","title":"Steel Olympic EZ Bar","description":"\u003cp\u003eThe Primal Performance Series Steel Olympic EZ bar is a heavy duty curl bar engineered using brass bush bearings which not only prolong the life of the bar but are essential to reduce disc friction, allowing for smoother lifts. A lower grade EZ bars will use Allen Key secured end caps, which can quickly (and do frequently) break when used in a commercial gym environment, so the Performance Series EZ Bar design offers increased durability from inferior alternatives on the market.\u003c\/p\u003e\n\u003cp\u003eThe Performance Series EZ grip design is engineered to alleviate unnecessary pressure on the wrists while using pronated and supinated grips during bicep and tricep training. The knurled grip is 28.5mm with medium knurling.\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series Steel Olympic EZ bar is one of 5 Core Primal bars and the range has been designed for use in any sports facility, commercial gym, PT studio or home. It is suitable with all Olympic-sized discs. We recommend using the EZ bar with our Primal Premium Rubber Olympic discs.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455594762339,"sku":"PSBA0068","price":177.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PerformanceEZBar1.jpg?v=1719391717"},{"product_id":"primal-performance-series-15kg-olympic-bar","title":"32.5 lbs Olympic Bar","description":"\u003cp\u003eThe Performance Series 32.5 lbs Olympic Bar has been engineered for multi-purpose use for Power-lifting, Olympic-lifting and in functional fitness applications. The bar has a thinner 25mm Diameter with a 50mm Diameter Sleeve.\u003c\/p\u003e\n\u003cp\u003eThis olympic barbell is perfect for commercial gyms where there is limited space, thanks to a compact and lightweight design. Despite only being 6ft in length and 32.5 lbs in weight, the Primal Performance Series 32.5 lbs Olympic Bar offers the same 4 needle bearing as the 7ft Pro bar for smooth, reduced friction, quality and spin.\u003c\/p\u003e\n\u003cp\u003eThis compact bar is tested to a minimum of 190,000 pounds per square inch. The hard chrome coating presents a best in class finish. The Primal Performance Series 32.5 lbs Olympic Bar utilises dual knurling for Power and Olympic lifts.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455598661731,"sku":"PSBA0069","price":284.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSBA0069LindaBarbell6.jpg?v=1719391778"},{"product_id":"primal-performance-series-cpu-bumper-plate","title":"CPU Bumper Plate (Singles)","description":"\u003cp\u003eTransform your weight training with the Primal Performance Urethane Bumper Plate, created in singles ranging from 10 lbs to 55 lbs to allow complete bumper packages, catering for all fitness levels.\u003c\/p\u003e\n\u003cp\u003eThese elite weight plates are the highest quality bumpers we offer and are expertly crafted with a quad-grip design, allowing easy pick up off the floor plus effective plate carries and ground to overheads (GTOH). Ergonomic thin design plates with contoured chamfered edgings and additional knurling allow easier handling and greater barbell loading capability.\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series Urethane Bumper Plate is constructed from high tensile cast polyurethane (CPU) to ensure long lasting performance in high traffic commercial gyms, PT studios or performance centres. These bumpers are backed by an impressive 5-year commercial breaks warranty.\u003c\/p\u003e\n\u003cp\u003ePlate Thickness: 10 lbs - 25mm, 22.5 lbs - 41mm, 32.5 lbs - 47mm, 45 lbs - 54mm, 55 lbs - 59mm.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"10lbs","offer_id":44397472972899,"sku":"USWD2119","price":70.0,"currency_code":"USD","in_stock":true},{"title":"25lbs","offer_id":44397473005667,"sku":"USWD2120","price":221.0,"currency_code":"USD","in_stock":true},{"title":"35lbs","offer_id":44397473038435,"sku":"USWD2121","price":169.0,"currency_code":"USD","in_stock":true},{"title":"45lbs","offer_id":44397473071203,"sku":"USWD2122","price":235.0,"currency_code":"USD","in_stock":true},{"title":"55lbs","offer_id":44397473103971,"sku":"USWD2123","price":302.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSWD2120-Performance-10kg-Single-CPU-Bumper-Plate-Bumper-Plates-Hero-Render.jpg?v=1784815361"},{"product_id":"primal-performance-series-cpu-kettlebell","title":"CPU Kettlebell (Singles)","description":"\u003cp\u003eThe Primal Performance Series CPU Kettlebell is available in weights ranging from 10 lbs to 70 lbs. Durable cast polyurethane (CPU) construction provides a more reliable and consistent kettlebell with an impressive 5-year warranty on breakages. Handle Diameters: 30mm for 10 lbs, 17.5 lbs and 27.5 lbs; 34mm for 35 lbs, 45 lbs, 52.5 lbs and 70 lbs.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"9 lbs","offer_id":42455624450147,"sku":"PSWD0547","price":40.0,"currency_code":"USD","in_stock":true},{"title":"13 lbs","offer_id":44421524127843,"sku":"PSWD0555","price":60.0,"currency_code":"USD","in_stock":true},{"title":"17.5 lbs","offer_id":42455624482915,"sku":"PSWD0548","price":80.0,"currency_code":"USD","in_stock":true},{"title":"22 lbs","offer_id":44421524160611,"sku":"PSWD0556","price":100.0,"currency_code":"USD","in_stock":true},{"title":"27.5 lbs","offer_id":42455624515683,"sku":"PSWD0549","price":120.0,"currency_code":"USD","in_stock":true},{"title":"35 lbs","offer_id":42455624548451,"sku":"PSWD0550","price":160.0,"currency_code":"USD","in_stock":true},{"title":"40 lbs","offer_id":44421524193379,"sku":"PSWD0558","price":189.0,"currency_code":"USD","in_stock":true},{"title":"45 lbs","offer_id":42455624581219,"sku":"PSWD0551","price":200.0,"currency_code":"USD","in_stock":true},{"title":"52.5 lbs","offer_id":42455624613987,"sku":"PSWD0552","price":240.0,"currency_code":"USD","in_stock":true},{"title":"60 lbs","offer_id":42455624646755,"sku":"PSWD0553","price":279.0,"currency_code":"USD","in_stock":true},{"title":"70 lbs","offer_id":42455624679523,"sku":"PSWD0554","price":319.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Edited4kgKettlebellImage.jpg?v=1725376718"},{"product_id":"primal-performance-series-cpu-straight-barbell-10lbs-up-to-100lbs-10-bar-set","title":"Primal Performance Series CPU Straight Barbell - 10lbs up to 100lbs (10 Bar Set)","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eIntroducing the \u003c\/span\u003e\u003cspan class=\"Polaris-Text--root Polaris-Text--headingLg Polaris-Text--bold\"\u003ePrimal Performance Series CPU Straight Barbell - 10lbs up to 100lbs Set.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eExceptional quality and design for your workout needs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Cast Polyurethane Finish\u003c\/strong\u003e: These barbells feature a premium cast polyurethane finish that enhances both aesthetics and durability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHardened Stainless Steel Handles\u003c\/strong\u003e: Crafted with hardened stainless steel handles, these barbells offer a secure and comfortable grip.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3D Primal Logo and Numbering\u003c\/strong\u003e: The inclusion of a 3D Primal logo and numbering aids in quick weight identification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eComprehensive 10-Bar Set\u003c\/strong\u003e: This set includes 10 barbells, ranging from 10lbs to 100lbs, catering to diverse strength levels.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eElevate your training with the Primal Performance Series Urethane Straight Barbell Set, combining style and functionality seamlessly. 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The bar's round tubing is comfortable for using to perform squats or pressing exercises, while the hard chrome Olympic sleeves and black powder coated frame ensure a sturdy and safe user experience.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PSBA0074\"}' data-sheets-userformat='{\"2\":14851,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16750848},\"12\":0,\"14\":{\"1\":2,\"2\":2368548},\"15\":\"Calibri, sans-serif\",\"16\":11}'\u003eHandle Width  : 125mm x 125mm x 180mm \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PSBA0074\"}' data-sheets-userformat='{\"2\":14851,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16750848},\"12\":0,\"14\":{\"1\":2,\"2\":2368548},\"15\":\"Calibri, sans-serif\",\"16\":11}'\u003eDistance between handles : 620mm \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PSBA0074\"}' data-sheets-userformat='{\"2\":14851,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16750848},\"12\":0,\"14\":{\"1\":2,\"2\":2368548},\"15\":\"Calibri, sans-serif\",\"16\":11}'\u003eHandles are fixed\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PSBA0074\"}' data-sheets-userformat='{\"2\":14851,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16750848},\"12\":0,\"14\":{\"1\":2,\"2\":2368548},\"15\":\"Calibri, sans-serif\",\"16\":11}'\u003eHandle distance from floor: 340mm \u0026amp;150mm \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"PSBA0074\"}' data-sheets-userformat='{\"2\":14851,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16750848},\"12\":0,\"14\":{\"1\":2,\"2\":2368548},\"15\":\"Calibri, sans-serif\",\"16\":11}'\u003eLoadable Sleeves Length - 400mm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":44397469892707,"sku":"PSBA0074","price":659.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/TrapBarWebImages.jpg?v=1784815246"},{"product_id":"primal-performance-series-studio-bar-collars","title":"Studio Bar Collars","description":"\u003cp\u003ePremium studio barbell accessories tailored for a precise fit on 28mm studio bars\u003cbr\u003eDesigned for security and ease, these collars ensure a stable and safe workout experience\u003cbr\u003eErgonomic design for smooth swapping between sets\u003cbr\u003eMade from high quality, durable nylon \u003cbr\u003eSold in pairs\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":44397472481379,"sku":"psba0071","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/StudioSetCollars.jpg?v=1784815331"},{"product_id":"primal-performance-series-urethane-fractional-plate","title":"Urethane Fractional Plate (Pairs)","description":"\u003cp\u003eIntroducing the Primal Performance Series Urethane Fractional Plates. 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With sleek 3D Primal branding and Olympic colour scheme, ensuring the plates are eye catching and ensured to not fade. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"2.5 lbs","offer_id":44397472907363,"sku":"PSWD0322","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/2.5kgPairsFractionalplates1280copy.jpg?v=1784815342"},{"product_id":"primal-performance-series-cpu-150kg-bumper-set","title":"V2 CPU Bumper Plate (Sets)","description":"\u003cp\u003e\u003cspan\u003eTransform your weight training with the Performance Urethane Bumper Plate, created in 100kg and 150kg sets to allow complete \u003ca title=\"Bumper plate sets\" href=\"https:\/\/us.primalstrength.com\/collections\/bumper-sets\"\u003ebumper packages\u003c\/a\u003e, catering for all fitness levels. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese elite \u003ca title=\"Gym weight plates\" href=\"https:\/\/us.primalstrength.com\/collections\/weight-plates\"\u003eweight plates\u003c\/a\u003e are the highest quality \u003ca title=\"Bumper plates\" href=\"https:\/\/us.primalstrength.com\/collections\/bumper-plates\"\u003ebumpers\u003c\/a\u003e we offer and are expertly crafted with a quad-grip design, allowing easy pick up off the floor plus effective plate carries and ground to overheads (GTOH).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eErgonomic thin design plates with contoured chamfered edgings and additional knurling allow easier handling and greater barbell loading capability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Performance Series Urethane Bumper Plate is constructed from high tensile cast polyurethane (CPU) to ensure long lasting performance in high traffic commercial gyms, PT studios or performance centres.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis highly durable material also delivers strong impact resistance and these bumpers are backed by an impressive 5-year commercial breaks warranty for added assurance during the most intense sessions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEquipped with aesthetically pleasing Primal 3D branding with embossed and debossed markings, these premium weight plates seamlessly fit onto any Primal \u003ca title=\"Barbells\" href=\"https:\/\/us.primalstrength.com\/collections\/barbells\"\u003ebarbell\u003c\/a\u003e or \u003ca title=\"Gym racks\" href=\"https:\/\/us.primalstrength.com\/collections\/gym-racks\"\u003erack\u003c\/a\u003e bullhorns for efficient workouts and storage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWith a precision-engineered machined steel core calibrated to +\/-2% tolerance, they offer consistent weight distribution. Meeting IWF standards, the 450mm diameter and Olympic colour system ensure compatibility with \u003ca title=\"Olympic barbells\" href=\"https:\/\/us.primalstrength.com\/collections\/olympic-barbells\"\u003eOlympic barbells\u003c\/a\u003e, with colours that will never fade.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ePlate Thickness\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e5kg - 25mm\u003c\/p\u003e\n\u003cp\u003e10kg - 41mm \u003c\/p\u003e\n\u003cp\u003e15kg - 47mm\u003c\/p\u003e\n\u003cp\u003e20kg - 54mm\u003c\/p\u003e\n\u003cp\u003e25kg - 59mm \u003c\/p\u003e","brand":"Primal","offers":[{"title":"220 lbs","offer_id":44397473923171,"sku":"PSPA5004","price":559.99,"currency_code":"USD","in_stock":true},{"title":"331 lbs","offer_id":44397473955939,"sku":"PSPA5005","price":799.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSPA5005-Performance-150kg-CPU-Bumper-Set-Bumper-Sets-Hero-Render.jpg?v=1784815372"},{"product_id":"primal-performance-series-cpu-bumper-pairs","title":"CPU Bumper Plate (Pairs)","description":"\u003cp\u003e\u003cspan\u003eTransform your weight training with the Primal Performance Urethane Bumper Plate, created in pairs ranging from 5kg to 25kg to allow complete \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/bumper-sets\" title=\"Bumper plate sets\"\u003ebumper packages\u003c\/a\u003e, catering for all fitness levels. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese elite \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/weight-plates\" title=\"Gym weight plates\"\u003eweight plates\u003c\/a\u003e are the highest quality \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/bumper-plates\" title=\"Bumper plates\"\u003ebumpers\u003c\/a\u003e we offer and are expertly crafted with a quad-grip design, allowing easy pick up off the floor plus effective plate carries and ground to overheads (GTOH).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eErgonomic thin design plates with contoured chamfered edgings and additional knurling allow easier handling and greater barbell loading capability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Primal Performance Series Urethane Bumper Plate is constructed from high tensile cast polyurethane (CPU) to ensure long lasting performance in high traffic commercial gyms, PT studios or performance centres.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis highly durable material also delivers strong impact resistance and these bumpers are backed by an impressive 5-year commercial breaks warranty for added assurance during the most intense sessions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEquipped with aesthetically pleasing Primal 3D branding with embossed and debossed markings, these premium weight plates seamlessly fit onto any Primal \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/barbells\" title=\"Barbells\"\u003ebarbell\u003c\/a\u003e or \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/gym-racks\" title=\"Gym racks\"\u003erack\u003c\/a\u003e bullhorns for efficient workouts and storage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWith a precision-engineered machined steel core calibrated to +\/-2% tolerance, they offer consistent weight distribution. The 450mm diameter and Olympic colour system ensure compatibility with \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/olympic-barbells\" title=\"Olympic barbells\"\u003eOlympic barbells\u003c\/a\u003e, with colours that will never fade.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ePlate Thickness\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e5kg - 25mm\u003c\/p\u003e\n\u003cp\u003e10kg - 41mm \u003c\/p\u003e\n\u003cp\u003e15kg - 47mm\u003c\/p\u003e\n\u003cp\u003e20kg - 54mm\u003c\/p\u003e\n\u003cp\u003e25kg - 59mm \u003c\/p\u003e","brand":"Primal","offers":[{"title":"10 lbs","offer_id":44397474119779,"sku":"PSWD2119P","price":89.99,"currency_code":"USD","in_stock":true},{"title":"22.5 lbs","offer_id":44397474152547,"sku":"PSWD2120P","price":139.99,"currency_code":"USD","in_stock":true},{"title":"32.5 lbs","offer_id":44397474185315,"sku":"PSWD2121P","price":179.99,"currency_code":"USD","in_stock":true},{"title":"45 lbs","offer_id":44397474218083,"sku":"PSWD2122P","price":219.99,"currency_code":"USD","in_stock":true},{"title":"55 lbs","offer_id":44397474250851,"sku":"PSWD2123P","price":259.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSWD2121P-Performance-15kg-Pair-CPU-Bumper-Plate-Bumper-Plates-Hero-Render.jpg?v=1784815388"},{"product_id":"primal-performance-series-ultra-grips","title":"Ultra Grips","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePrimal's new lifting accessories are a game-changer for strength training, catering to everyone from beginners to seasoned pros. Crafted with top-notch materials, these accessories are not just effective; they're essential.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe focus on quality ensures durability, making them reliable companions for your fitness journey. Designed for comfort and optimised performance, Primal's lifting accessories are a bold addition to any workout, delivering the perfect blend of functionality and style for every level of fitness.\u003c\/span\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":44397477888099,"sku":"PSAC0197","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/UltraGrips.jpg?v=1784815645"},{"product_id":"primal-personal-series-adjustable-bench-hex-dumbbell-set","title":"Adjustable Bench \u0026 220 lbs PVC Hex Dumbbell Set","description":"\u003cp\u003eThis neat package allows for a variety of exercises within a compact home gym or PT studio space. The Primal Personal Series 220 lbs PVC Hex Dumbbell Set provides a versatile range of weights ranging from 5 lbs to 32.5 lbs. The Personal Series V3 Home Bench is equipped with an impressive 551 lbs max loading capacity.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397478576227,"sku":"PSPA5043","price":589.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSPA5043-Personal-Adjustable-Bench_Hex_Dumbbell_Package-Home_Gym_Packages-Hero_Render.jpg?v=1784815671"},{"product_id":"coloured-bumper-plate-sets","title":"Coloured Bumper Plate (Sets)","description":"\u003cp\u003eTransform your weight training with the Performance Series Coloured Bumper Plate. Set Composition: 220 lbs Set: 2x10 lbs, 2x22.5 lbs, 2x32.5 lbs, 2x45 lbs. 275 lbs Set: same plates plus 1x 992 lbs Rated Olympic Bar and collars. 331 lbs Set: adds 2x55 lbs. 375 lbs Set: same as 331 lbs plus 1x 992 lbs Rated Olympic Bar and collars. Weight Plate Thickness: 10 lbs-25mm, 22.5 lbs-45mm, 32.5 lbs-60mm, 45 lbs-71mm, 55 lbs-86mm.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"275 lbs Set (220 lbs Bumper Set + 45 lbs Barbell + Collars)","offer_id":44397478707299,"sku":"PSPA5014","price":0.0,"currency_code":"USD","in_stock":true},{"title":"220 lbs Set","offer_id":44397478740067,"sku":"PSPA5098","price":0.0,"currency_code":"USD","in_stock":true},{"title":"331 lbs Set","offer_id":44397478772835,"sku":"PSPA5099","price":0.0,"currency_code":"USD","in_stock":true},{"title":"375 lbs Set","offer_id":44397478805603,"sku":"PSPA5015","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSPA5014--Performance-Series-100kg-Coloured-Bumper-_-Barbell-Set.jpg?v=1784815699"},{"product_id":"primal-performance-series-leather-closed-loop-lifting-straps","title":"Leather Closed Loop Lifting Straps","description":"\u003cp data-mce-fragment=\"1\"\u003eBlack leather closed loop lifting straps with debossed logo\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e28cm total length with looped ends\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e3.25cm wide, 2mm thick\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eExtra strong double stitching\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":44397480378467,"sku":"PSAC0272","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/LeatherLoopStrap_4.jpg?v=1784815764"},{"product_id":"primal-performance-series-leather-lifting-straps","title":"Leather Lifting Straps","description":"\u003cp data-mce-fragment=\"1\"\u003eBlack leather lifting straps with debossed logo\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e60cm total length with looped ends\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e4cm wide, 2mm thick\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eExtra strong double stitching\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397480444003,"sku":"PSAC0271","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/LeatherStraightStrap_1.jpg?v=1784815772"},{"product_id":"primal-performance-series-preacher-pad","title":"Preacher Pad","description":"\u003cp class=\"p1\"\u003eTarget your biceps with ease using the Preacher Pad. Simply place the pad on your knees while seated for controlled preacher curls and optimal arm positioning. The high-density foam cushion supports proper form, while the compact design makes it easy to store when not in use. Finished with a premium vinyl cover that wipes clean, it’s built for both performance and convenience.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397481820259,"sku":"PSAC0205","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Preacherpad_3.jpg?v=1784815791"},{"product_id":"primal-performance-series-hip-thrust-pad","title":"Hip Thrust Pad 40cm x 15cm","description":"Extra thick foam pad evenly distributes weight for more support during hip thrusts\u003cbr data-mce-fragment=\"1\"\u003eHighly durable construction ensures robust yet lightweight design\u003cbr data-mce-fragment=\"1\"\u003eVelcro straps ensure the hip thrust pad wraps around the bar tightly at all times","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":44397481951331,"sku":"PSAC0204","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/HipThrustpad_3.jpg?v=1784815806"},{"product_id":"primal-performance-series-training-belt-up-to-size-small-28-up-to-32","title":"Training Belt","description":"Provides lower back support during resistance training\u003cbr data-mce-fragment=\"1\"\u003eContoured design for for comfortable wear\u003cbr data-mce-fragment=\"1\"\u003eHard wearing outer construction with soft lining for additional comfort\u003cbr data-mce-fragment=\"1\"\u003eDurable steel hook a loop closure for belt fastening\u003cbr data-mce-fragment=\"1\"\u003eAvailable in Small, Medium and Large Sizes","brand":"Primal Strength","offers":[{"title":"Small (28\" up to 32\")","offer_id":44397482704995,"sku":"PSAC0212","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Medium (30\" up to 37\")","offer_id":44397482737763,"sku":"PSAC0213","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Large (35\" up to 42\")","offer_id":44397482770531,"sku":"PSAC0214","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/LiftingBelt_3.jpg?v=1784815859"},{"product_id":"primal-performance-series-progress-bumper","title":"Primal Performance Series Progress Bumper (Singles)","description":"\u003cp\u003eTransform your weight training with the Primal Performance Series Progress Bumper Plate, created in singles ranging from 10 lbs to 55 lbs. Weight Plate Thickness: 10 lbs-25mm, 22.5 lbs-45mm, 32.5 lbs-60mm, 45 lbs-71mm, 55 lbs-86mm.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"55 lbs","offer_id":44397487128675,"sku":"PSWD0664","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSWD0664-Performance_25kg_Progress_Bumper_Dual_Grip-Bumper_Plates-Hero_Render.jpg?v=1784816075"},{"product_id":"primal-performance-series-ez-supercurl-bar","title":"EZ Supercurl Bar","description":"\u003cp\u003eThe Primal Performance Series Olympic Supercurl EZ bar is designed with \u003cspan lang=\"en\" class=\"ILfuVd\"\u003e\u003cspan class=\"hgKElc\"\u003ea deep \"U\" shape at the centre grip of the bar allowing an additional neutral grip curl or \"hammer\" curl with palms facing inwards. The Primal Performance Series Supercurl EZ Curl Bar also has a shallow cambered or \"W\" shape, so that both your close and wide grip curls are slightly angled, putting less strain on elbow joints during bicep curls. The multitude of grip options also provide the choice for a number of tricep exercise variations. The knurled grip is 28mm with medium knurling.\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series Olympic Supercurl EZ bar is a heavy duty curl bar engineered using brass bushings which not only prolong the life of the bar but are essential to reduce disc friction, allowing for smoother lifts. Lower quality EZ bars use Allen Key secured end caps, which can quickly (and do frequently) break when used in a commercial gym environment, so the Performance Series Supercurl EZ Bar design offers increased durability from inferior alternatives on the market.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":44397487620195,"sku":"PSBA0076","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/supere-zbar.jpg?v=1784816119"},{"product_id":"primal-performance-series-progress-bumper-singles","title":"Progress Bumper (Singles)","description":"\u003cp\u003eTransform your weight training with the Primal Performance Series Progress Bumper Plate, created in singles ranging from 10 lbs to 55 lbs. 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Compatible with any Primal plate loaded machine or rack, in sizes ranging from 2.5 lbs to 55 lbs. 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