{"title":"Exclusive Sale","description":"\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"primal-strength-nexus-primary-fitness-double-tricep-rope-attachment","title":"Primal Pro Series Double Tricep Rope (NEEDS UPDATED WITH NEW PRODUCT INFO)","description":"\u003cp\u003eThe Pro Series Double Tricep Rope is one of 7 Primal accessories and is a must have for any gym, PT studio or sports facility.\u003c\/p\u003e\n\u003cp\u003eTricep ropes are widely used for an array of tricep exercises and the Pro Series rope fits on all standard carabiner clips. It has a heavy-duty, thick, black rope with oversized rubber stoppers. This ensures users not only get an excellent grip on the rope but can utilise maximums weight without their hands slipping from the rope. 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The unique leg press design can be used lying, almost horizontally, for an extended range, or seated at a range of upright angles, for a more traditional leg press motion.\u003c\/p\u003e\n\u003cp\u003eLeg Pressing is a core leg exercise and maximises the use of glutes, hamstrings and quads whilst putting the body in an ergonomically, natural and safe pressing motion. The oversized, angled foot plate of this machine allows users to press their maximum weight without having as much pressure on their lower back whilst allowing users to place their feet in multiple positions to train their legs from different angles and targeting different muscle groups. 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With unmatched versatility, functionality, and durability, unleash your inner strength and take your training to new heights with PRIMAL®.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e(Not Included) For Guidance - Max loads:\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e5 pairs of PVC Hex Dumbbells with max load per holder of 15kg\n\u003cdiv\u003e8kg kettlebell\u003c\/div\u003e\n\u003cdiv\u003e23cm wide slam ball\u003c\/div\u003e\n\u003cdiv\u003e1 x 10m battle rope \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455548690531,"sku":"PSWBHIIT","price":799.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSWBHIIT-Performance_Studio_HIIT_Bench-Specialist_Weight_Benches-Hero_Image.png?v=1784814108"},{"product_id":"primal-strength-40mm-epdm-premium-gym-tile-1m-x-0-5m-x-40mm","title":"Grey Fleck EPDM 40mm - Tile (1m x 0.5m) - INCLUDING CLIPS","description":"\u003cp\u003eThe Primal 40mm EPDM Premium 1m x 0.5m Gym Tile is our industry-leading premium gym tile. The tile is made up of two layers; a high-impact 36mm SBR and a 4mm premium EPDM smooth top layer. The tiles are connected using sunken plastic fixers underneath the base of the tile to ensure there is no movement. The result is a stunning gym floor finish.\u003c\/p\u003e\n\u003cp\u003eThe tiles come with a light grey fleck and are completed with a black bonded edge tile to ensure there are no trip hazards when finishing your space.\u003c\/p\u003e\n\u003cp\u003eThe tile is also available in a 20mm depth.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEPDM rubber\u003c\/b\u003e (Ethylene Propylene Diene Monomer \u003cb\u003erubber\u003c\/b\u003e) is a high-density synthetic \u003cb\u003erubber\u003c\/b\u003e primarily used for high intensity training zones, it is heat resistant, extremely hard wearing with a clean smooth finish.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003estyrene-butadiene rubber \u003c\/b\u003e(\u003cb\u003eSBR\u003c\/b\u003e) is derived from styrene and butadiene. These materials have good abrasion resistance and good aging stability when bonded, offering the perfect gym floor material for dropping heavy weights.\u003c\/p\u003e\n\u003cp\u003eThe Primal 40mm EPDM Premium 1m x 0.5m Gym Tile Spec:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium, industry-leading smooth finish\u003c\/li\u003e\n\u003cli\u003eHigh impact to protect floors and equipment\u003c\/li\u003e\n\u003cli\u003eFlexible with a light bounce\u003c\/li\u003e\n\u003cli\u003eSlip resistant\u003c\/li\u003e\n\u003cli\u003eEasy to lay (interlocking fixers under the tile)\u003c\/li\u003e\n\u003cli\u003eEasy to clean\u003c\/li\u003e\n\u003cli\u003eMeet UK Fire and Smoke Emission Regulations\u003c\/li\u003e\n\u003cli\u003eSound resistant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you require different thicknesses of matting, we stock mats in 20mm and 40mm thickness. Please call for a custom quote. If unsure of matting requirements, simply tell us your room size and we will send you a quote.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455549575267,"sku":"PSMA0409","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/primalstrength-epdm-flooring-front-1_1317a4c3-cc6d-4df1-b62e-3cdf92aa93d5.jpg?v=1719391181"},{"product_id":"primal-strength-monster-series-dual-pulley-with-125kg-stacks","title":"Primal Performance Series 280lbs Pin-Select - Dual Adjustable Pulley (2 x 280lbs Stacks)","description":"\u003cul\u003e\n\u003cli\u003ePrimal Performance Series dual pulley\u003c\/li\u003e\n\u003cli\u003e125kg stacks\u003c\/li\u003e\n\u003cli\u003e2:1 Weight stack ratio\u003c\/li\u003e\n\u003cli\u003eLaser cut stack guards\u003c\/li\u003e\n\u003cli\u003eMetallic matte black finish\u003c\/li\u003e\n\u003cli\u003eMagnetic pop pins\u003c\/li\u003e\n\u003cli\u003eRevolving Stirrup handles included\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe PRIMAL Performance Series 125kg Pin-Select Dual Adjustable Pulley represents a cutting-edge strength equipment solution designed for commercial gym owners and athletes who demand the highest quality, durability, and unmatched ergonomic design. PRIMAL is committed to creating premium gym equipment that equips every individual to discover their true potential, and our Performance Series is a testament to our passion for excellence.\u003c\/p\u003e\n\u003cp\u003eThe PRIMAL Performance Series 125kg Pin-Select Dual Adjustable Pulley stands out with its dual pulley system, designed to provide smooth and efficient workouts to challenge and empower users. Each side boasts a generous 125kg weight stack, perfect for users of all fitness levels. The 2:1 ratio ensures an optimal balance between resistance and movement, offering a truly transformative workout experience.\u003c\/p\u003e\n\u003cp\u003eOur attention to detail is evident in the laser-cut stack guards and the sleek metallic matte black finish, making this dual pulley system a striking addition to your gym's strength equipment line-up. The magnetic pop pins provide added safety and ease of use, allowing for quick and secure weight adjustments between sets.\u003c\/p\u003e\n\u003cp\u003eChoose the PRIMAL Performance Series 125kg Pin-Select Dual Adjustable Pulley for your commercial gym and provide your members with a strength training solution that is both resilient and ergonomically designed. Together, let's help them defy limitations, break boundaries, and tap into the strength within. \u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455552720995,"sku":"USSS9013","price":6554.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/AdjustablePulley01.jpg?v=1719391205"},{"product_id":"monster-series-dual-leg-extension-prone-leg-curl","title":"Primal Performance Series 280lbs Pin-Select Dual - Leg Ext\/Prone Leg Curl","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eThe Primal Performance Series Dual Range is the industry leading range of heavy duty, commercial dual selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455555506275,"sku":"USSS0042","price":6014.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/LegExtenCorrectfadecopy.jpg?v=1719391239"},{"product_id":"monster-series-dual-leg-extension-leg-curl","title":"Primal Performance Series 280lbs Pin-Select Dual - Seated Leg Ext\/Leg Curl","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eThe Primal Performance Series Dual Range is the industry leading range of heavy duty, commercial dual selectorised machines.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eThe series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eThe machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eThe range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e \u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1:1 Weight stack ratio\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455555801187,"sku":"USSS0036","price":6014.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Monster-Series-Dual-Leg-Extension-Seated-Leg-Curl.jpg?v=1719391247"},{"product_id":"monster-series-dual-chest-shoulder-press","title":"Primal Performance Series 280lbs Pin-Select Dual - Chest\/Shoulder Press","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eThe Primal Performance Series Dual Range is the industry leading range of heavy duty, commercial dual selectorised machines. 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Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455556849763,"sku":"USSS0043","price":5754.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Shoulderpress1.jpg?v=1719391256"},{"product_id":"monster-series-dual-lat-pulldown-seated-row","title":"Primal Performance Series 280lbs Pin-Select Dual - Lat Pull\/Seated Row","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eThe Primal Performance Series Dual Range is the industry leading range of heavy duty, commercial dual selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1:1 Weight stack ratio\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455557111907,"sku":"USSS0044","price":4505.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/latpullLowrow.jpg?v=1719391264"},{"product_id":"monster-series-dual-bicep-tricep","title":"Primal Performance Series 280lbs Pin-Select Dual - Bicep Curl\/Tricep Extension","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eThe Primal Performance Series Dual Range is the industry leading range of heavy duty, commercial dual selectorised machines.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eThe series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eThe machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455557472355,"sku":"USSS0045","price":5694.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Bicepfixed.jpg?v=1719391272"},{"product_id":"primal-strength-hiit-rower","title":"Primal Pro Series HIIT Rower","description":"\u003cp\u003eThe Primal HIIT Rowing Machine has been designed for the most robust environments. The HIIT Rower is ideal for the gym floor and for in functional, studio and HIIT training spaces. In addition to the sleek and robust design we have added one of the most comprehensive consoles providing feedback on time, time\/500m avg, watts, distance, distance\/30min, calories\/hr, watts avg, cycle (interval). The console also includes a phone\/device holder as standard.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455561404515,"sku":"PSRM0101","price":914.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/45Rower.jpg?v=1719391280"},{"product_id":"primal-strength-hiit-skier","title":"Primal Pro Series HIIT Skier","description":"\u003cp\u003eThe Primal HIIT Skier has been designed for the most robust environments. The HIIT Skier is ideal for the gym floor and for in functional, studio and HIIT training spaces. In addition to the sleek and robust design we have added one of the most comprehensive consoles providing feedback on time, time\/500m avg, watts, distance, distance\/30min, calories\/hr, watts avg, cycle (interval). The console also includes a phone\/device holder as standard. The skier can be wall mounted or floor mounted (floor stand required).\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455561896035,"sku":"PSRM0106","price":914.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Ski-ergWhitenewlogo.jpg?v=1719391290"},{"product_id":"primal-strength-hiit-skier-stand","title":"Primal Pro Series HIIT Skier Stand","description":"\u003cp\u003eOptional floor stand to make the HIIT Skier free-standing. Main skier is purchased separately.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455562420323,"sku":"PSRM0107","price":159.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Ski-ergWhitestandnewlogo.jpg?v=1719391299"},{"product_id":"125kg-stack-monster-leg-press","title":"Primal Performance Series 280lbs Pin-Select - Seated Leg Press","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eGas Sprung Adjustments\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eUp to 125kg Stacks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003e3mm Laser Cut Steel Frames\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eElectro-Powder Coated in Matte Black\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eLaser Cut Frame Shrouds\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eDouble Stitched “Customisable” Pad Covers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eUrethane Injection Moulded Pads\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003e1000kg Rated Cables\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eRange of 12 Machines\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\u003cspan class=\"s2\"\u003eMax User Weight: 150kg\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\u003cspan class=\"s2\"\u003eNet Weight: 354kg\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\u003cspan class=\"s2\"\u003eGross Weight: 319kg\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\u003cspan class=\"s2\"\u003eDimensions: 164 x 110 x 162 (LxWxHcm)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455562748003,"sku":"USSS9100","price":5494.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Monster-125kg-Pin-Select-Leg-Press_1280x1280_d6907dee-ee3b-4a5f-82a1-2a37b7d2a597.jpg?v=1719391308"},{"product_id":"copy-of-primal-strength-stealth-commercial-fitness-kettlebell-rack-matte-nero","title":"2-Tier Kettlebell Rack","description":"\u003cp\u003eThe Primal Performance Series 2-Tier Kettlebell Rack is a heavy-duty rack with matte black, tubular-steel frames to safely store commercial kettlebells. 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Crafted with a commitment to excellence, this gym provides a comprehensive workout experience.\u003c\/p\u003e\n\u003cp\u003eDesigned to elevate your training, the gym features dual pulleys for both lat pulldown and low row stations, along with stainless steel roller tubing offering 32 adjustable positions on the high\/low pulley. The inclusion of aluminium pulley wheels ensures smooth and seamless exercises.\u003c\/p\u003e\n\u003cp\u003eWith 123kg weight stacks and balanced ratios, this gym guarantees precision and effective resistance. The adjustable low cable row and lat pulldown seats, combined with oversized foot plates featuring rubber inserts, provide tailored comfort.\u003c\/p\u003e\n\u003cp\u003eExperience comfort like never before with multi-layer polyurethane foam seat padding, upholstered with anti-sweat and antibacterial performance material.\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series gym stands as a testament to durability, with a 2.5mm steel frame thickness, stainless steel chin-up handle multi-grip, and double-layer frame paint coating. Anti-slip rubber floor protectors add stability to your intense workouts.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455572545635,"sku":"PSSS0155","price":12999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0155-Performance-Club-8-Station-Multi-Stack-Gym-Multi-Gyms-Hero-Render.jpg?v=1784814636"},{"product_id":"primal-strength-premium-rubber-tile-corner-edge-500-500-x250-x20mm-3mm-epdm-top-layer","title":"Grey Fleck EPDM 20mm - Corner (0.5m x 0.5m x 0.25m) - INCLUDING CLIPS","description":"\u003cul\u003e\n\u003cli class=\"p1\"\u003e\n\u003cp\u003eIntroducing the Primal Performance Series Grey Fleck EPDM 20mm Corner, measuring 50cm by 50cm in lengths with a 25cm width. 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