{"title":"Spring Sale","description":"\u003cp\u003eSpring sale. Get up to 40% off\u003c\/p\u003e","products":[{"product_id":"primal-strength-austin-olympic-power-bar","title":"Austin Olympic Power Bar","description":"\u003cp\u003eThe Performance Series Austin Olympic Power Bar has been engineered for use as a multi-purpose power bar for deadlifting, squatting and benching. The bar has a firm whip with thinner ends to allow more plates on the bar. The bar is completed with an aggressive 1.6mm diamond knurl.\u003c\/p\u003e\n\u003cp\u003eWhen designing the “Austin” bar we use brass bushing for a smooth, reduced-friction spin, the spin is far lower than our 8-needle bars which have been designed for olympic lifting.\u003c\/p\u003e\n\u003cp\u003eThe bar is tested to a minimum stress level of 190,000 pounds per square inch, the bar is thoroughly tested to 1000kg of pressure, repeatedly during our factory QC process.\u003c\/p\u003e\n\u003cp\u003eThis robust powerlifting bar features a centre knurling for sumo deadlifts and knurl support for squatting. The bar has a 29mm grip (Dual Bars are 28mm) and it has a firm flex\/whip. The Ionised-Steel centre gives the bar market-leading durability, reducing expense and maintenance for busy gyms and performance centres. Each Sleeve measures 41.5cm\u003c\/p\u003e\n\u003cp\u003eThe “Austin” Olympic Power Bar is one of our core Primal bars and the range has been designed for use in any sports facility, commercial gym, PT studio or home.\u003c\/p\u003e\n\u003cp\u003eIt has hardened steel 50mm, Olympic ends complete with snap ring ends and is suitable for use with all Olympic discs. We recommend using the “Austin” bar with our Primal Calibrated plates.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455511760995,"sku":"PSBA2009","price":249.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSBA2009-PerformanceAustinOlympicPowerBar-OlympicBarbells-HeroRender.png?v=1784813637"},{"product_id":"primal-strength-alpha-commercial-fitness-elite-iso-shoulder-press","title":"Plate Loading ISO Shoulder Press","description":"\u003cp\u003eThe Primal Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training.\u003c\/p\u003e\n\u003cp\u003eISO Lever Plate-Loaded Machines have many benefits, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent movement of each machine arm\u003c\/li\u003e\n\u003cli\u003eConverging or diverging range of motion\u003c\/li\u003e\n\u003cli\u003eSafely isolating muscle groups\u003c\/li\u003e\n\u003cli\u003eMaximise weight used whilst applying a natural lifting motion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Performance Series ISO Shoulder Press offers a natural and very ‘true’ pressing motion. Simply add the weights required, adjust the seat height and you can utilise the machine for a range of shoulder pressing exercises. As all Primal ISO Machines have single levers, you can train using one arm or both to isolate the shoulder muscles. As the popularity of ISO Lever Machines grows, more and more athletes are employing these machines as the training machines of choice. Traditionally, the machine shoulder press exercise is performed seated, facing outwards from the machine and using fixed handles.\u003c\/p\u003e\n\u003cp\u003eOn the Primal ISO shoulder Press you can perform both a seated, front-facing press exercise and a standing machine-facing press. The machine is also engineered to support both single and dual-arm lifts and is also excellent for safely performing standing power presses, all of which make this the premier shoulder press machine on the market.\u003c\/p\u003e\n\u003cp\u003eThe ISO shoulder press is one of 8 Core Primal ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads. The quick release seat allows users to set the machine up quickly to the desired height.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455514120291,"sku":"PSSS0008","price":1999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0008-PerformancePlateLoadingISOShoulderPress-PlateLoadedMachines-HeroRender.png?v=1784813678"},{"product_id":"primal-strength-commercial-upright-10-pair-hex-rubber-dumbbell-rack-matte-black","title":"10 Pair Upright Dumbbell Rack","description":"\u003cp\u003eUpgrade your commercial gym storage with the Performance Series 10 Pair Upright Dumbbell Rack, an accessible and space-efficient way to store 1-10kg dumbbells.\u003c\/p\u003e\n\u003cp\u003eThis sleek vertical \u003ca title=\"Dumbbell racks\" href=\"https:\/\/us.primalstrength.com\/collections\/dumbbell-racks\"\u003edumbbell rack\u003c\/a\u003e is engineered to fit flush against gym wall and the front facing design allows for easy access to store and pick up \u003ca title=\"Dumbbells\" href=\"https:\/\/us.primalstrength.com\/collections\/dumbbells\"\u003edumbbells\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eConstructed from heavy-duty steel with a durable zinc paint coating, this compact dumbbell storage is built for high volume use in commercial gyms and performance centres. The Performance Series 10 Pair Upright Dumbbell Rack is also backed by an impressive 5 year commercial frame warranty with 2 years on parts, for added assurance.\u003c\/p\u003e\n\u003cp\u003eCompatible with both our round and hex dumbbells in increments from 1kg to 10kg only, this \u003ca title=\"Weight Racks\" href=\"https:\/\/us.primalstrength.com\/collections\/weight-racks\"\u003eweight rack\u003c\/a\u003e also features a shelve at the top to store \u003ca title=\"Kettlebells\" href=\"https:\/\/us.primalstrength.com\/collections\/kettlebells\"\u003ekettlebells\u003c\/a\u003e or other \u003ca title=\"Gym Accessories\" href=\"https:\/\/us.primalstrength.com\/collections\/studio-and-gym-accessories\"\u003egym accessories\u003c\/a\u003e.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455519232099,"sku":"PSST3009","price":249.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/DUMBELLRACK-ONWHITE.png?v=1784813789"},{"product_id":"primal-strength-20mm-epdm-premium-1m-x-50cm-gym-tile","title":"Grey Fleck EPDM 20mm - Tile (1m x 0.5m) - INCLUDING CLIPS","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cli\u003ePremium, industry-leading smooth finish\u003c\/li\u003e\n\u003cli\u003eHigh impact to protect floors and equipment\u003c\/li\u003e\n\u003cli\u003eFlexible with a light bounce\u003c\/li\u003e\n\u003cli\u003eSlip resistant\u003c\/li\u003e\n\u003cli\u003eEasy to lay (interlocking fixers under the tile)\u003c\/li\u003e\n\u003cli\u003eEasy to clean\u003c\/li\u003e\n\u003cli\u003eMeet UK Fire and Smoke Emission Regulations\u003c\/li\u003e\n\u003cli\u003eSound resistant\u003c\/li\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Primal 20mm EPDM Premium 1m x 0.5m Gym Tile is our industry-leading premium gym tile. The tile is made up of two layers; a high-impact 17mm SBR and a 3mm premium EPDM smooth top layer. The tiles are connected using sunken plastic fixers underneath the base of the tile to ensure there is no movement. The result is a stunning gym floor finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe tiles come with a light grey fleck and are completed with a black bonded edge tile to ensure there are no trip hazards when finishing your space.\u003c\/p\u003e\n\u003cp\u003eThe tile is also available in a 40mm depth.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEPDM rubber\u003c\/b\u003e (Ethylene Propylene Diene Monomer \u003cb\u003erubber\u003c\/b\u003e) is a high-density synthetic \u003cb\u003erubber\u003c\/b\u003e primarily used for high intensity training zones, it is heat resistant, extremely hard wearing with a clean smooth finish.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003estyrene-butadiene rubber \u003c\/b\u003e(\u003cb\u003eSBR\u003c\/b\u003e) is derived from styrene and butadiene. These materials have good abrasion resistance and good aging stability when bonded, offering the perfect gym floor material for dropping heavy weights.\u003c\/p\u003e\n\u003cp\u003eIf you require different thicknesses of matting, we stock mats in 40mm thickness. Please call for a custom quote. If unsure of matting requirements, simply tell us your room size and we will send you a quote.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455523819619,"sku":"PSMA0408","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/primalstrength-epdm-flooring-front-1.jpg?v=1719390825"},{"product_id":"primal-strength-battle-rope-38mm10m-with-nylon-cover","title":"Battle Rope","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Primal Performance Series Battle Rope is crafted with top-grade material for strength and comfort. Its rubberised handles offer superior grip, and the canvas cover shields against dirt and perspiration. 10m in length and weighing in at 12kg, the rope is ideal for a multitude of conditioning exercises in and outdoors.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455533879395,"sku":"PSAC0129","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSAC0129-Performance_Battle_Rope-Functional_Accessories-Hero_Render.jpg?v=1784813859"},{"product_id":"primal-strength-40mm-epdm-premium-ramped-edge-1m-x-0-25m-x-40mm","title":"Grey Fleck EPDM 40mm - Edge (1m x 0.25m) - INCLUDING CLIPS","description":"\u003cul\u003e\n\u003cli\u003eGym Floori100cm by 25cm Width Edge\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eSlopes from 40mm to the Ground to Ensure No Trip Hazard\u003c\/li\u003e\n\u003cli\u003eBlack Top Layer with Grey EPDM Fleck \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eBonds to Floor to Create Perfect Finish\u003c\/li\u003e\n\u003cli class=\"p1\"\u003ePerfect with 40mm EPDM Tiles \u0026amp; 40mm EPDM Corners\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe PRIMAL Performance Series Grey Fleck EPDM 40mm Edge is a high-quality gym flooring solution designed for both home and commercial gym owners seeking the best in durability and safety. As a brand that's committed to empowering individuals to discover their true strength potential, PRIMAL offers equipment that stands the test of time, enhancing your gym environment and workout experience.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMeasuring 100cm in length and 25cm in width, the EPDM 40mm Edge is designed to seamlessly slope from 40mm to the ground, ensuring a smooth transition and eliminating the risk of trip hazards. The black EPDM top layer adds a stylish appearance and offers exceptional durability, making it the perfect addition to your gym flooring.\u003c\/p\u003e\n\u003cp\u003eThe PRIMAL Performance Series Grey Fleck EPDM 40mm Edge is designed to bond to the floor for a flawless finish, complementing the 40mm EPDM Tiles and 40mm EPDM Corners in the same range. This cohesive flooring solution creates a professional and inviting atmosphere in your gym, enhancing the workout experience for all users.\u003c\/p\u003e\n\u003cp\u003eThis long-lasting, reliable flooring solution is an investment that will continue to serve your gym well into the future.\u003c\/p\u003e\n\u003cp\u003eChoose the PRIMAL Performance Series Grey Fleck EPDM 40mm Edge for your gym flooring needs and join the movement that's inspiring gym owners and fitness enthusiasts across the nation. Experience the PRIMAL difference and elevate your gym environment with equipment that defies limitations and encourages everyone to tap into the strength within. Let PRIMAL be your partner on this journey, and together, we'll help you create the ultimate workout space.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455534698595,"sku":"PSMA0418","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Primal-Strength-EDPM-Ramped-Edge.jpg?v=1719390986"},{"product_id":"primal-strength-20mm-epdm-premium-ramped-edge-0-5m-x-0-15m-x-20mm","title":"Grey Fleck EPDM 20mm - Edge (1m x 0.25m) - INCLUDING CLIPS","description":"\u003cul\u003e\n\u003cli class=\"p1\"\u003e100cm by 25cm Width Edge\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eSlopes from 20mm to the Ground to Ensure No Trip hazard\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eBlack Top Layer with Grey EPDM Fleck \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eBonds to Floor to Create Perfect Finish\u003c\/li\u003e\n\u003cli class=\"p1\"\u003ePerfect with 20mm EPDM Tiles, 20mm EPDM Corners\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe PRIMAL Performance Series Grey Fleck EPDM 20mm Edge – is a robust flooring solution designed to withstand the rigours of any gym environment, this edge piece seamlessly integrates with our 20mm EPDM Tiles and Corners, providing a safe and durable flooring solution that caters to the fearless athletes and gritty gym owners who demand the best.\u003c\/p\u003e\n\u003cp\u003eMeasuring 100cm by 25cm, each edge slopes gently from 20mm to the ground, ensuring no trip hazards and promoting a secure workout space for everyone. The PRIMAL Performance Series Grey Fleck EPDM Edge showcases a top layer of black EPDM that effortlessly bonds to the floor, creating a flawless finish to match the unrelenting drive of those who push their limits daily.\u003c\/p\u003e\n\u003cp\u003eOur flooring solution embodies the PRIMAL ethos of raising the bar. As a proud brand that never settles, we've engineered this edge piece with the same passion and commitment to excellence that defines all PRIMAL products. It's time to elevate your gym flooring.\u003c\/p\u003e\n\u003cp\u003eThe PRIMAL Performance Series Grey Fleck EPDM 20mm Edge, with its INCLUDED CLIPS, offers effortless installation and is designed to work harmoniously with our range of EPDM Tiles and Corners. This ensures a cohesive, professional appearance.\u003c\/p\u003e\n\u003cp\u003eExperience the PRIMAL difference and step onto a flooring solution that is as relentless and resilient as you are. The PRIMAL Performance Series Grey Fleck EPDM 20mm Edge – built for those who demand nothing less than the best.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455535124579,"sku":"PSMA0420","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Primal-Strength-EDPM-Ramped-Edge_f3b4defa-baef-41d5-b952-0409c9e526f1.jpg?v=1719390993"},{"product_id":"primal-strength-premium-rubber-tile-corner-edge-550-400-x150-x20mm-3mm-epdm-top-layer","title":"Grey Fleck EPDM 40mm - Corner (0.5m x 0.5m x 0.25m) - INCLUDING CLIPS","description":"\u003cul\u003e\n\u003cli class=\"p1\"\u003e50cm by 50cm Lengths with 25cm Width\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eSlopes from 20mm to the Ground to Ensure no Trip hazard\u003c\/li\u003e\n\u003cli\u003eBlack Top Layer with Grey EPDM Fleck\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eBonds to Floor to Create Perfect Finish\u003c\/li\u003e\n\u003cli class=\"p1\"\u003ePerfect with 20mm EPDM Tiles, 20mm EPDM Edges\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455535419491,"sku":"PSMA0419","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Primal-Strength-EDPM-Corner-Tile_dd7dcb13-103d-446d-98cf-61df7d2ad1ca.jpg?v=1719391000"},{"product_id":"primal-strength-black-epdm-20mm-matting","title":"Black EPDM 20mm - Tile (1m x 0.5m) - INCLUDING CLIPS","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cli\u003ePremium, industry-leading smooth finish\u003c\/li\u003e\n\u003cli\u003eHigh impact to protect floors and equipment\u003c\/li\u003e\n\u003cli\u003eFlexible with a light bounce\u003c\/li\u003e\n\u003cli\u003eSlip resistant\u003c\/li\u003e\n\u003cli\u003eEasy to lay (interlocking fixers under the tile)\u003c\/li\u003e\n\u003cli\u003eEasy to clean\u003c\/li\u003e\n\u003cli\u003eMeet UK Fire and Smoke Emission Regulations\u003c\/li\u003e\n\u003cli\u003eSound resistant\u003c\/li\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Primal 20mm EPDM Premium 1m x 0.5m Gym Tile is our industry-leading premium gym tile. The tile is made up of two layers; a high-impact 17mm SBR and a 3mm premium EPDM smooth top layer. The tiles are connected using sunken plastic fixers underneath the base of the tile to ensure there is no movement. The result is a stunning gym floor finish.\u003c\/p\u003e\n\u003cp\u003eThe tiles come in black or black with a light grey fleck and are completed with a black bonded edge tile to ensure there are no trip hazards when finishing your space.\u003c\/p\u003e\n\u003cp\u003eThe tile is also available in a 40mm depth.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEPDM rubber\u003c\/b\u003e (Ethylene Propylene Diene Monomer \u003cb\u003erubber\u003c\/b\u003e) is a high-density synthetic \u003cb\u003erubber\u003c\/b\u003e primarily used for high intensity training zones, it is heat resistant, extremely hard wearing with a clean smooth finish.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStyrene-butadiene rubber \u003c\/b\u003e(\u003cb\u003eSBR\u003c\/b\u003e) is derived from styrene and butadiene. These materials have good abrasion resistance and good aging stability when bonded, offering the perfect gym floor material for dropping heavy weights.\u003c\/p\u003e\n\u003cp\u003eThe Primal 20mm EPDM Premium 1m x 0.5m Gym Tile Spec:\u003c\/p\u003e\n\u003cp\u003eIf you require different thicknesses of matting, we stock mats in 40mm thickness. Please call for a custom quote. If unsure of matting requirements, simply tell us your room size and we will send you a quote.\u003c\/p\u003e\n\u003cp\u003eOnce the matting is laid please mop the matting with hot water to remove the silicone layer and leave the matting to dry before laying equipment. The matting is very hard wearing and only needs cleaned with hot soapy water.\u003c\/p\u003e\n\u003cp\u003eMinimum order of 6 required.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455544627299,"sku":"PSMA0430","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Primal-Strength-EPDM-Mat-1.jpg?v=1719391127"},{"product_id":"primal-strength-pendulum-squat","title":"Pendulum Squat","description":"\u003cul\u003e\n\u003cli\u003eHigh quality heavy gauge steel frame\u003c\/li\u003e\n\u003cli\u003eAdjustable non-slip foot plate\u003c\/li\u003e\n\u003cli\u003eAdjustable height safety pin\u003c\/li\u003e\n\u003cli\u003eInjected shoulder pads\u003c\/li\u003e\n\u003cli\u003eWide foot plate\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIntroducing the PRIMAL® Performance Series Pendulum Squat, the ultimate strength training solution for commercial gym owners seeking the pinnacle of quality, durability, and performance. Designed to withstand the demands of the most rigorous training environments, this exceptional piece of equipment reflects the quality and durability that the PRIMAL® Performance Series represents.\u003c\/p\u003e\n\u003cp\u003eConstructed from high-quality heavy gauge steel, the PRIMAL® Pendulum Squat boasts a robust and sturdy frame that's built to endure the toughest workouts, day in and day out. This solid structure ensures that your gym's clientele can train with confidence to push their limits and achieve their goals on a reliable and sturdy platform.\u003c\/p\u003e\n\u003cp\u003eThe adjustable non-slip foot plate provides a secure footing for users, accommodating various stances and exercise preferences. The wide foot plate further enhances the versatility of the Pendulum Squat, allowing for a greater range of motion and enabling users to target different muscle groups effectively.\u003c\/p\u003e\n\u003cp\u003eSafety is paramount in any commercial gym setting, and the PRIMAL® Performance Series Pendulum Squat doesn't disappoint. The adjustable height safety pin ensures users can train with peace of mind, knowing that they're fully protected during their workouts.\u003c\/p\u003e\n\u003cp\u003eThe injected shoulder pads offer additional comfort and stability, supporting users as they engage in intense squat sessions. These ergonomic pads are designed to reduce strain on the upper body, allowing users to focus on their lower body strength and form.\u003c\/p\u003e\n\u003cp\u003eInvest in the PRIMAL® Performance Series Pendulum Squat and elevate your commercial gym to new heights. By providing your clients with the highest quality, most durable equipment on the market, you'll not only enhance their training experience but also solidify your gym's reputation as a leader in the industry.\u003c\/p\u003e\n\u003cp\u003eEmbrace the PRIMAL® way and forge a legacy of strength, resilience, and excellence with the PRIMAL® Performance Series Pendulum Squat. Empower your clients to discover their true potential and build their strength.\u003c\/p\u003e\n\u003cp\u003eMaximum Weight Capacity: 350kg\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455547740259,"sku":"PSSS0123","price":2999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PendSquat.jpg?v=1784814087"},{"product_id":"primal-strength-studio-hiit-bench","title":"Studio HIIT Bench","description":"\u003cul\u003e\n\u003cli\u003eAdjustable from flat to incline\u003c\/li\u003e\n\u003cli\u003eUnique lower bench height design\u003c\/li\u003e\n\u003cli\u003eIntegrated wheels and handles for easy class or gym transport\u003c\/li\u003e\n\u003cli\u003eCan hold up to 5 pairs of Dumbbells (not Included)\u003c\/li\u003e\n\u003cli\u003eSpace for Slamball or Kettlebells (not Included)\u003c\/li\u003e\n\u003cli\u003eIntegrated Battle Rope anchor (not Included)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIntroducing the PRIMAL® Performance Series Studio HIIT Bench, a versatile and innovative solution for those seeking the ultimate full workout experience. Designed to cater to the needs of commercial gym owners, personal training studios, athletes, and serious home gym enthusiasts.\u003c\/p\u003e\n\u003cp\u003eDiscover the flexibility of our Studio HIIT Bench, with its adjustable functionality allowing for seamless transitions from flat to incline workouts. The unique lower bench height design ensures optimal biomechanics, enabling you to engage in a wider range of exercises and perform at your peak.\u003c\/p\u003e\n\u003cp\u003eNot only does the PRIMAL® Performance Series Studio HIIT Bench cater to your personal training needs, but it also serves as a convenient storage solution. With space for up to 5 pairs of dumbbells (not included), as well as additional room for slamballs or kettlebells (not included), you can keep your gym area clean and organised while ensuring your equipment is always within reach. You can also elevate your training area even further with the integrated battle rope anchor (rope not included).\u003c\/p\u003e\n\u003cp\u003eTransporting the bench has never been easier, thanks to its integrated wheels and handles. Whether you're moving it between different workout stations in your gym or transporting equipment for a group class, the Studio HIIT Bench is designed with mobility and convenience in mind.\u003c\/p\u003e\n\u003cp\u003eInvest in the PRIMAL® Performance Series Studio HIIT Bench and experience the unparalleled quality and performance that only PRIMAL® can deliver. With unmatched versatility, functionality, and durability, unleash your inner strength and take your training to new heights with PRIMAL®.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e(Not Included) For Guidance - Max loads:\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e5 pairs of PVC Hex Dumbbells with max load per holder of 15kg\n\u003cdiv\u003e8kg kettlebell\u003c\/div\u003e\n\u003cdiv\u003e23cm wide slam ball\u003c\/div\u003e\n\u003cdiv\u003e1 x 10m battle rope \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455548690531,"sku":"PSWBHIIT","price":799.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSWBHIIT-Performance_Studio_HIIT_Bench-Specialist_Weight_Benches-Hero_Image.png?v=1784814108"},{"product_id":"primal-strength-40mm-epdm-premium-gym-tile-1m-x-0-5m-x-40mm","title":"Grey Fleck EPDM 40mm - Tile (1m x 0.5m) - INCLUDING CLIPS","description":"\u003cp\u003eThe Primal 40mm EPDM Premium 1m x 0.5m Gym Tile is our industry-leading premium gym tile. The tile is made up of two layers; a high-impact 36mm SBR and a 4mm premium EPDM smooth top layer. The tiles are connected using sunken plastic fixers underneath the base of the tile to ensure there is no movement. The result is a stunning gym floor finish.\u003c\/p\u003e\n\u003cp\u003eThe tiles come with a light grey fleck and are completed with a black bonded edge tile to ensure there are no trip hazards when finishing your space.\u003c\/p\u003e\n\u003cp\u003eThe tile is also available in a 20mm depth.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEPDM rubber\u003c\/b\u003e (Ethylene Propylene Diene Monomer \u003cb\u003erubber\u003c\/b\u003e) is a high-density synthetic \u003cb\u003erubber\u003c\/b\u003e primarily used for high intensity training zones, it is heat resistant, extremely hard wearing with a clean smooth finish.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003estyrene-butadiene rubber \u003c\/b\u003e(\u003cb\u003eSBR\u003c\/b\u003e) is derived from styrene and butadiene. These materials have good abrasion resistance and good aging stability when bonded, offering the perfect gym floor material for dropping heavy weights.\u003c\/p\u003e\n\u003cp\u003eThe Primal 40mm EPDM Premium 1m x 0.5m Gym Tile Spec:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium, industry-leading smooth finish\u003c\/li\u003e\n\u003cli\u003eHigh impact to protect floors and equipment\u003c\/li\u003e\n\u003cli\u003eFlexible with a light bounce\u003c\/li\u003e\n\u003cli\u003eSlip resistant\u003c\/li\u003e\n\u003cli\u003eEasy to lay (interlocking fixers under the tile)\u003c\/li\u003e\n\u003cli\u003eEasy to clean\u003c\/li\u003e\n\u003cli\u003eMeet UK Fire and Smoke Emission Regulations\u003c\/li\u003e\n\u003cli\u003eSound resistant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you require different thicknesses of matting, we stock mats in 20mm and 40mm thickness. Please call for a custom quote. If unsure of matting requirements, simply tell us your room size and we will send you a quote.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455549575267,"sku":"PSMA0409","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/primalstrength-epdm-flooring-front-1_1317a4c3-cc6d-4df1-b62e-3cdf92aa93d5.jpg?v=1719391181"},{"product_id":"primal-strength-its-heavy-4-needle-steel-olympic-bar","title":"4 Needle Steel 450kg Rated Bar","description":"\u003cp\u003eThis heavy-duty 20kg \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/barbells\" title=\"Barbells\"\u003ebarbell\u003c\/a\u003e is crafted from high tensile steel with a durable hard chrome coating for superior grip and is backed by an impressive 2-year full commercial breaks warranty for added assurance during intense lifting sessions.\u003c\/p\u003e\n\u003cp\u003eWhen designing the Primal Performance Series 4 Needle Steel 450kg Rated Bar we used 4-needle bearings for a smooth, reduced friction spin, with brass bushing for extra support.\u003c\/p\u003e\n\u003cp\u003eThis 7ft Olympic grade bar has been engineered for multi-purpose daily use in Powerlifting, Olympic lifting or \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/functional-training\" title=\"Functional training equipment\"\u003efunctional training\u003c\/a\u003e routines. Combine with any \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/bumper-plates\" title=\"Bumper plates\"\u003ePrimal bumper plate\u003c\/a\u003e and \u003ca href=\"https:\/\/us.primalstrength.com\/products\/primal-pro-series-collars?_pos=1\u0026amp;_psq=collars\u0026amp;_ss=e\u0026amp;_v=1.0\" title=\"Barbell collars\"\u003ebarbell collars\u003c\/a\u003e for the complete lifting kit.\u003c\/p\u003e\n\u003cp\u003eTested to 160,000 pounds per square inch with a max loading capacity of 450kg, this robust light-commercial barbell can be used for the heavier Powerlifting sessions but also for dynamic Olympic lifts like snatches or clean \u0026amp; jerks. This is thanks to a medium whip which provides sufficient flexibility to generate speed under the bar for explosive movements. The combination of 1.2mm medium knurling and the smooth spin on this bar also gives added versatility for functional training exercises likes cleans or deadlifts.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455550296163,"sku":"PSBA0055","price":174.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSBA0055-Pro4NeedleSteel450kgRatedBar-OlympicBarbells-HeroRender_e90a7a73-9b16-4277-b2b2-6727c4d3c796.jpg?v=1784814233"},{"product_id":"primal-strength-its-heavy-steel-dual-olympic-8-needle-bar","title":"8 Needle Steel 680kg Rated Barbell","description":"\u003cp\u003ePrimal \"It's Heavy\" Steel Dual Olympic 8 Needle Bar. The bar has been engineered for multi-purpose use within heavy Power-lifting, Olympic-lifting and functional fitness applications.\u003c\/p\u003e\n\u003cp\u003eWhen designing the “Its Heavy” Olympic Bar, we used 8-needle bearings for an extremely smooth, reduced-friction, quality, spin whilst ensuring a market-leading level of durability for heavy duty lifting. The bar is tested to a minimum of 190,000 lbs per square inch level and we machine-test each bar repeatedly under stresses of up to and including 1000kg. The military-grade ceramic coating also presents a best in class finish for Olympic bars and simply will not chip off under the heaviest use. The only possible damage or scratching will come from metal or poor-quality J-Hooks\/Safety Spotters.\u003c\/p\u003e\n\u003cp\u003eThe “It’s Heavy” Olympic Bar has no centre knurl, utilising dual knurling for Power and Olympic lifting. The bar has a normal flex\/whip and will always spring back perfectly. The heavy-duty bar is warrantied for being dropped when used with quality bumper plates.\u003c\/p\u003e\n\u003cp\u003eThe “It’s Heavy” Olympic Bar has been designed for use in any sports facility, commercial gym, PT studio or home. It weighs exactly 20kg (aside from the ‘Linda’ Pink Ceramic-Coated Bar which weighs 15kg) and is suitable with all Olympic-size, 50mm discs.\u003c\/p\u003e\n\u003cp\u003eWe recommend using the “It’s Heavy” Olympic Bar with our Performance Series Urethane Bumpers, Coloured Rubber Bumpers and our Hi-Temp Grain Bumpers.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455552393315,"sku":"PSBA0054","price":329.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Primal-Strength-Chrome-Bar-2_1be0b54c-0f4f-47ad-a2fb-ca4fa23451fa.jpg?v=1719391197"},{"product_id":"primal-strength-v3-home-rack-with-lat-pull-row","title":"Home Rack with Dip \u0026 Landmine","description":"\u003cul\u003e\n\u003cli\u003eIncludes: Lat Pulldown and Low Row positions, Dip Handle, Landmine attachment, J-Hooks and Olympic Plate Storage pins\u003c\/li\u003e\n\u003cli\u003eMax loading 250KG\u003c\/li\u003e\n\u003cli\u003eDimensions 170cm x 167cm x 217cm (L x W x H) - inc storage pins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe PRIMAL Personal Series Home Rack is the ultimate strength training solution for those looking to elevate their home workout experience. Driven by our commitment to exceptional quality, durability, and performance, this versatile piece of equipment encapsulates the PRIMAL spirit, empowering you to unleash your full potential and push yourself to the limit from within the comfort of your own home\u003c\/p\u003e\n\u003cp\u003eOur Personal Series Home Rack is meticulously engineered to cater to a diverse range of strength exercises, ensuring you never run out of workout options. It includes Lat Pulldown and Low Row positions, a Dip Handle, Landmine attachment, J-Hooks, and Olympic Plate Storage pins – all designed to provide an exceptional workout experience in a space-efficient manner.\u003c\/p\u003e\n\u003cp\u003eWith a maximum loading capacity of 250KG, this multifunctional home rack is suitable for individuals of all fitness levels. Whether you're a seasoned athlete or a fitness enthusiast looking to push your limits, the PRIMAL Personal Series Home Rack enables you to reach your exercise goals at home without compromising on quality or performance.\u003c\/p\u003e\n\u003cp\u003eInvesting in the PRIMAL Personal brings unparalleled benefits to your home gym setup. You'll be equipping your space with industry-leading strength equipment that is built to last, allowing you to focus on your fitness goals without worrying about the durability of your gear.\u003c\/p\u003e\n\u003cp\u003eTransform your home gym experience with the PRIMAL Personal Series and witness the exceptional craftsmanship and performance that sets PRIMAL apart. Dare to challenge the status quo and embrace the relentless innovation that defines the PRIMAL brand. Equip your home gym with the best, and watch yourself discover your true strength potential.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eMaximum Weight Capacities\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003ePulley attachment: 100KG\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eBar catcher: 150KG\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003ePull up bar: 120KG\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBull Horns: 50*220mm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDip Handles: 120kg\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455553409123,"sku":"PSPR0034","price":599.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSPR0034-Personal_Home_Rack-Gym_Racks-Hero_Render.jpg?v=1784814304"},{"product_id":"primal-strength-v2-elite-4-station-gym","title":"Club 4-Station Multi-Stack Gym","description":"\u003cp\u003eTransform your commercial gym environment with the Primal Performance Series Club 4-Station Multi-Stack Gym, the ultimate all-in-one fitness solution for high traffic commercial gyms and performance centres.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerformance Upholstery:\u003c\/strong\u003e Experience comfort and hygiene with polyurethane anti-sweat and antibacterial upholstery.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile Dual Pulleys:\u003c\/strong\u003e Enjoy the convenience of dual pulleys for lat pulldown and low row stations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdjustable Roller Tubing:\u003c\/strong\u003e Achieve optimal positioning with stainless steel roller tubing offering 32 adjustable positions on high\/low pulley.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Build:\u003c\/strong\u003e Experience smooth operation with aluminium pulley wheels and 5.8mm PU-covered pulley cables.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRobust Construction:\u003c\/strong\u003e Built to last with 2.5mm steel frame thickness and steel weight-stack shrouds.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMulti-Grip Chin-Up:\u003c\/strong\u003e Benefit from a stainless steel chin-up handle with multiple grip options for effective upper body workouts.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDurable Finish:\u003c\/strong\u003e The double-layer frame paint coating ensures longevity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFloor Protection:\u003c\/strong\u003e Anti-slip rubber protectors safeguard your floor.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComplete Accessories:\u003c\/strong\u003e Comes with lat pulldown bar, tricep v-bar, and stirrup handles.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e123kg Weight stacks with 1:1 weight stack ratio on pulldown \u0026amp; low row, 2:1 on all others\u003c\/p\u003e\n\u003cp\u003eElevate your training with the Primal Performance Series Club 4-Station Multi-Stack Gym – designed for versatility, comfort, and durability.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455567269987,"sku":"PSSS2150","price":6999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0150-Performance-4-Station-Multi-Stack-Gym-Multi-Gyms-Hero-Render.jpg?v=1784814504"},{"product_id":"copy-of-primal-strength-stealth-commercial-fitness-kettlebell-rack-matte-nero","title":"2-Tier Kettlebell Rack","description":"\u003cp\u003eThe Primal Performance Series 2-Tier Kettlebell Rack is a heavy-duty rack with matte black, tubular-steel frames to safely store commercial kettlebells. The shelves have a rubber top layer to protect the kettlebells, and the rack, when they are stored.\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455568416867,"sku":"PSST0007","price":274.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSST0007-Performance-2-Tier-Kettlebell-Rack-Kettlebell-Storage-Hero-Render.jpg?v=1784814539"},{"product_id":"primal-strength-pro-series-hiit-air-bike-1","title":"HIIT Air Bike","description":"\u003cp\u003eThe Performance Series HIIT Air Bike is a conditioning essential for functional training. Experience a truly testing workout where huge demand is placed on the muscles of the upper and lower body, as well as the heart and lungs. \u003cbr\u003e\u003cbr\u003eQuite simply, the harder you work on the Performance Series HIIT Air Bike the more resistance is created improving metabolic conditioning and enhancing endurance.\u003cbr\u003e\u003cbr\u003eWith an impressive 150kg max user weight capacity, this is a superb option for all fitness levels and an ideal addition to any fitness facility or home training set-up.\u003c\/p\u003e\n\u003cp\u003eSingle-stage drive belt\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003eRobust powder coated frame finishing\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHeavy duty commercial frame\u003c\/p\u003e\n\u003cp\u003eNon-slip dual-grip handles\u003c\/p\u003e\n\u003cp\u003eOver-sized saddle cushion for comfort\u003c\/p\u003e\n\u003cp\u003eVertical \u0026amp; horizontal seat adjustments\u003c\/p\u003e\n\u003cp\u003eTransport wheels \u0026amp; handle\u003c\/p\u003e\n\u003cp\u003eLCD Console with time, pace, distance, speed, calories, watts, pulse\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eInterval programmes, Bluetooth \u0026amp; wireless receiver\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455570677859,"sku":"PSEB0099","price":999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/AirBike_sidecopywhite.jpg?v=1784814579"},{"product_id":"primal-strength-performance-series-angled-hack-squat","title":"Angled Hack Squat","description":"\u003cdiv class=\"product__short-description fs-body-base\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp\u003eIntroducing the Primal Performance Series Club Angled Hack Squat – an embodiment of strength and innovation. With 4 extended bullhorns, it redefines load capacity standards. Tailored adjustability, including multi-position range adjusters and various start positions, ensures a personalized experience.\u003c\/p\u003e\n\u003cp\u003eDesigned with anatomical precision, the angled narrow head pad supports spinal alignment, enhancing safety. The anti-slip adjustable angle composite foot plate guarantees secure footing during lifts, while sealed linear bearings and stainless steel roller tubing ensure smooth motion.\u003c\/p\u003e\n\u003cp\u003eCrafted for durability, the machine features 3mm steel frame thickness, urethane injection-molded pads, and antibacterial upholstery. Versatility thrives through Olympic weight plate storage, premium rubber handles, and anti-slip floor protectors.\u003c\/p\u003e\n\u003cp\u003eA transition safety step and substantial weight capacity (50kg unloaded, 350kg capacity) prioritize safety in high-traffic commercial gyms. The Primal Performance Series signifies professional excellence, catering to athletes, large gyms, and uncompromising standards.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455572316259,"sku":"PSSS0154","price":3199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0154-Performance-Club-Angled-Hack-Squat-Plate-Loaded-Machines-Hero-Image.jpg?v=1784814625"},{"product_id":"primal-strength-performance-8-station-gym","title":"Club 8-Station Multi-Stack Gym","description":"\u003cp\u003eIntroducing the Primal Performance Series 8-Station Multi-Stack Gym – the pinnacle of versatile and exceptional strength training. Crafted with a commitment to excellence, this gym provides a comprehensive workout experience.\u003c\/p\u003e\n\u003cp\u003eDesigned to elevate your training, the gym features dual pulleys for both lat pulldown and low row stations, along with stainless steel roller tubing offering 32 adjustable positions on the high\/low pulley. The inclusion of aluminium pulley wheels ensures smooth and seamless exercises.\u003c\/p\u003e\n\u003cp\u003eWith 123kg weight stacks and balanced ratios, this gym guarantees precision and effective resistance. The adjustable low cable row and lat pulldown seats, combined with oversized foot plates featuring rubber inserts, provide tailored comfort.\u003c\/p\u003e\n\u003cp\u003eExperience comfort like never before with multi-layer polyurethane foam seat padding, upholstered with anti-sweat and antibacterial performance material.\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series gym stands as a testament to durability, with a 2.5mm steel frame thickness, stainless steel chin-up handle multi-grip, and double-layer frame paint coating. 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Designed to complement 20mm EPDM Tiles and 20mm EPDM Edges, it creates a harmonious and professional look for your gym.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455574020195,"sku":"PSMA0421","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Primal-Strength-EDPM-Corner-Tile_192a8963-975d-47a5-89bd-3ea2e97f41db.jpg?v=1719391434"},{"product_id":"primal-performance-series-dual-arm-functional-trainer","title":"Dual Arm Functional Trainer","description":"The Primal Performance Series Dual Arm Functional Trainer provides users with an extensive range of exercise variety due to its dual pivoting arms which rotate 180 degrees vertically and 90 degrees horizontally. \u003cbr\u003eProduct parameters: ·Pipe specifications: the main frame tubing is made of 2.5mm thick, Φ95 round steel pipe and PT50 * 100 oval steel pipe\u003cbr\u003e Self-lubricating steel cables with a diameter of 4.8MM to ensure smooth operation and prevent corrosion\u003cbr\u003e Pulley: Unique movable pulley design, which can triple the movement stroke, with a total stroke of 3240mm. Aluminum alloy pulleys are used to improve equipment durability and smooth movement \u003cbr\u003e Heavy sheet (25.4mm high-quality steel) and strong magnetic self-priming counterweight pin\u003cbr\u003e \u003cbr\u003e Training guide: Clear and easy-to-understand exercise diagrams and muscle diagrams are provided in eye-catching positions to help users use the equipment correctly \u003cbr\u003eProtection cover: adopted The all-inclusive metal shield makes the movement safer \u003cbr\u003eAdjustable device holder for phone or tablet\u003cbr\u003e Adjustment method: the movable arm can be adjusted up and down to 13 levels, left and right to 6 levels\u003cbr\u003e Movement trajectory: individual stacks allow two users at the same time\u003cbr\u003e Footprint area : 1840*1080*1870mm, floor area (MAX): 3380*1600*2410mm\u003cbr\u003e Equipment weight: 350KG \u003cbr\u003e2 x 82kg Weight Stacks (going up in 4.5kg increments)\u003cbr\u003eAccessories included: 2 x revolving cable handles, 1 x tricep rope with forged steel swivel, 1 x ankle strap \u003cbr\u003eBallet Bar","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455575265379,"sku":"PSSS0117-2","price":4499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0017-2-Performance-Dual-Arm-Functional-Trainer-Dual-Adjustable-Pulley-Hero-Render.jpg?v=1784814676"},{"product_id":"primal-performace-series-olympic-incline-bench","title":"Club Olympic Incline Bench","description":"\u003cdiv class=\"product__short-description fs-body-base\"\u003e\n\u003cp\u003eUpgrade your upper body training with the Primal Performance Series Club Olympic Incline Bench, a weight bench which provides the perfect blend of stability and durability for the intense lifting sessions in high-traffic commercial gyms or performance centres.\u003c\/p\u003e\n\u003cp\u003eErgonomically designed with an optimal incline angle and adjustable seat, this specialist weight bench allows effective chest activation and promotes perfect form.\u003c\/p\u003e\n\u003cp\u003eJ-hooks are inserted at two heights on either side of the bench for maximum safety and convenient storage between sets. 4 storage bullhorns are also attached, meaning this bench doubles up as a robust storage solution for weight plates.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"TextRun SCXW254134442 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW254134442 BCX8\"\u003eA premium-grade steel frame finished with a durable double-layer matte black coating and anti-sweat upholstery material ensures the Primal Performance Olympic Incline Bench is built for long-lasting performance.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW254134442 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW254134442 BCX8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"TextRun SCXW254134442 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW254134442 BCX8\"\u003eThis commercial weight bench also boasts an impressive 350kg max user weight and 5-year full commercial frame warranty, providing added assurance for fitness users of all sizes and abilities.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455575527523,"sku":"PSWB0155","price":1299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/BenchRe-Size_2048-05.png?v=1719391458"},{"product_id":"primal-performace-series-olympic-decline-bench","title":"Club Olympic Decline Bench","description":"\u003cdiv class=\"product__short-description fs-body-base\"\u003e\n\u003cp\u003eUpgrade your training with the Primal Performance Series Club Olympic Decline Bench, a weight bench which provides the perfect blend of stability and durability for the intense lifting sessions in high-traffic commercial gyms or performance centres.\u003c\/p\u003e\n\u003cp\u003eErgonomically designed with an optimal decline angle and adjustable seat, this specialist weight bench effectively targets lower chest muscles and promotes perfect form.\u003c\/p\u003e\n\u003cp\u003eJ-hooks are inserted at two heights on either side of the bench for maximum safety and convenient storage between sets. 4 storage bullhorns are also attached, meaning this bench doubles up as a robust storage solution for weight plates.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW254134442 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW254134442 BCX8\"\u003eA premium-grade steel frame finished with a durable double-layer matte black coating and anti-sweat upholstery material ensures the Primal Performance Olympic Decline Bench is built for long-lasting performance.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW254134442 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW254134442 BCX8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW254134442 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW254134442 BCX8\"\u003eThis commercial weight bench is also backed with an impressive 5-year full commercial frame warranty and 350kg max user weight , providing added peace of mind for fitness users of all sizes and abilities.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455576379491,"sku":"PSWB0156","price":1299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSWB0156-Performance-Olympic-Decline-Bench-Adjustable-Benches-Hero-Render.jpg?v=1784814695"},{"product_id":"primal-strength-performance-series-5-stack-multi-station","title":"Club 5-Station Multi-Stack Gym","description":"Polyurethane anti-sweat \u0026amp; antibacterial performance upholstery\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Dual pulleys for lat pulldown and low row stations\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Stainless steel roller tubing with 32 adjustable positions on high\/low pulley\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Aluminium pulley wheels\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e 5.8mm PU covered pulley cables\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e 2.5mm steel frame thickness\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Stainless steel chin-up handle multi-grip\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Double layer frame paint coating\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Anti-slip rubber floor protectors","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455576772707,"sku":"PSSS0151","price":8999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0151-Performance-Club-5-Station-Multi-Stack-Gym-Multi-Gyms-Angled-Render.jpg?v=1784814706"},{"product_id":"primal-strength-performance-series-cossbar-for-multi-stack-gyms","title":"Club Cross Bar for 5 \u0026 8-Station Multi-Stack Gyms","description":"\u003cp\u003eConnecting crossbar for multi-stack Performance Series 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Built for commercial use, this machine combines intelligent engineering with an intuitive design for maximum results.\u003c\/p\u003e\n\u003cp\u003eA solid 125kg weight stack allows for progressive overload, while the pin-select system ensures effortless resistance adjustments in 5kg increments. The independent arm movement promotes balanced muscle engagement, eliminating imbalances and optimising contraction.\u003c\/p\u003e\n\u003cp\u003eThe urethane injection-moulded seat and chest pads provide firm yet comfortable support, reducing strain and ensuring a stable lifting position. Anti-sweat, antibacterial upholstery enhances hygiene, making it ideal for high-use gym environments. The dual-grip handle design enables varied grip positions to customise muscle activation, while the precision-guided movement pattern reduces joint stress and enhances control.\u003c\/p\u003e\n\u003cp\u003eDesigned for serious lifters and commercial gym owners, the Primal Performance Series Pin-Select Seated Row is a testament to quality, functionality, and performance.\u003c\/p\u003e\n\u003cp\u003eEngineered for strength. Designed for precision.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455582670947,"sku":"PSSS0114","price":3699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/seatedrow1.jpg?v=1719391545"},{"product_id":"primal-performance-series-gls-jammer-connector-bar-attachment","title":"Modular Rack - Jammer Connector Bar","description":"\u003cp\u003eThe Primal Performance Series GLS Jammer Connector Bar Attachment has been specifically deigned for connecting to Primal Performance Series GLS V2.0 Jammer Arms and can be used to perform a variety of exercises such as deadlift, squatting and pressing movements.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e-Suitable for Deadlift, Squatting and Pressing movements\u003cbr data-mce-fragment=\"1\"\u003e-Compatible with Primal Performance Series GLS V2.0 Jammer Arms\u003cbr data-mce-fragment=\"1\"\u003e-Powder Coated Matte Black Arm Attachment\u003cbr data-mce-fragment=\"1\"\u003e-Robust and Highly Durable Construction\u003c\/p\u003e\n\u003cp\u003e-Suitable for Commercial Use\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455584145507,"sku":"PSPR0059","price":174.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSPR0059-Performance-Jammer-Connector-Bar-for-Modular-Rack-Rack-Accessories-Hero-Image.jpg?v=1784814797"},{"product_id":"primal-performance-series-barbell-holder","title":"Modular Rack - Barbell Holder","description":"\u003cp\u003eThe Primal Performance Series Barbell Holder fits conveniently on to either side of the rear upright of the Primal Performance Series Power Rack or Half Rack bolting on to the frame.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eCompatible with Performance Series Modular Racks (PSPR0098 \u0026amp; PSPR0099)\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eRobust and Highly Durable Construction\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455586111587,"sku":"PSPR0064","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSPR0064-Performance-Barbell-Holder-for-Modular-Rack-Rack-Accessories-Updated-Hero-Render.jpg?v=1784814828"},{"product_id":"primal-performance-series-jammer-connector-leg-press-footplate","title":"Modular Rack - Jammer Connector Leg Press Footplate","description":"\u003cp\u003eThe Primal Performance Series Jammer Connector Leg Press Footplate has been specifically deigned for connecting to Primal Performance Series Jammer Connector Bar for performing a leg press as well as a variety of other movements including glute kickbacks and other lower body pressing movements.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e-Suitable for Performing Lower Body Pressing Movements\u003cbr data-mce-fragment=\"1\"\u003e-Compatible with Primal Performance Series GLS V2.0 Jammer Arms \u0026amp; Jammer Connector\u003cbr data-mce-fragment=\"1\"\u003e-Powder Coated Matte Black Arm Attachment\u003cbr data-mce-fragment=\"1\"\u003e-Robust and Highly Durable Construction\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455586898019,"sku":"PSPR0066","price":149.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSPR00_1.jpg?v=1784814842"},{"product_id":"primal-performance-series-adjustable-high-low-pulley","title":"Club Adjustable High\/Low Cable Pulley","description":"\u003cp\u003eTransform your workout space with the Primal Performance Series Club Adjustable High\/Low Cable Pulley, the ultimate versatile addition to any commercial gym or performance centre. \u003c\/p\u003e\n\u003cp\u003eThis premium strength machine is perfect for a full body workout with 32 adjustable height positions on the stainless steel roller tubing, allowing for a variety of different exercises including lat pulldowns, tricep extensions and low rows.\u003c\/p\u003e\n\u003cp\u003eSeamlessly clip any of our Primal Performance Series Cable Attachments to the carabiner on the pulley system, tailoring your grip and exercise movement to your exact specification.\u003c\/p\u003e\n\u003cp\u003eDesigned for durability, this pulley system features aluminium pulley wheels, 5.8mm PU covered pulley cables, and a heavy-duty 2.5mm steel frame. Double layer frame paint coating, anti-slip rubber floor protectors and a 5-year full commercial frame warranty also ensure stability and long-lasting performance.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455588241507,"sku":"PSSS0152-2","price":2499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/AdjustablePulley1.jpg?v=1719391620"},{"product_id":"primal-performace-series-olympic-flat-bench","title":"Club Flat Olympic Bench","description":"\u003cp\u003eTransform your chest workouts with the Primal Performance Series Club Flat Olympic Bench, a premium gym bench that combines stability and durability for superior performance in commercial gym settings\u003c\/p\u003e\n\u003cp\u003eJ-hooks are inserted at two heights on either side of the bench for maximum safety and convenient storage between sets. 4 storage bullhorns are also attached, meaning this bench doubles up as a robust storage solution for weight plates.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW254134442 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW254134442 BCX8\"\u003eConstructed from heavy-duty steel with a double-layer matte black coating, the Primal Performance Series Flat Olympic Bench is made for long-lasting performance. This weight bench also features urethane injection moulded pads and anti-sweat upholstery material, making it ideal for use in high traffic commercial gyms or performance centres. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW254134442 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW254134442 BCX8\"\u003eThis commercial weight bench is also backed by a 5-year full commercial frame warranty and an impressive 350kg max user weight, providing added assurance for fitness users of all sizes and abilities.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455588634723,"sku":"PSWB0160","price":1099.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/BenchRe-Size_2048-02.png?v=1719391627"},{"product_id":"primal-performace-series-olympic-flat-bench-1","title":"Club Adjustable Ab Bench","description":"\u003cp\u003eTransform your ab workouts with the Primal Performance Series Club Adjustable Ab Bench, the ultimate versatile bench ideal for core strengthening exercises such as sit-ups, crunches or planks.\u003c\/p\u003e\n\u003cp\u003eTarget multiple muscle groups with various movements at different angles possible thanks to the effective adjustable design across the bench and foot supports.\u003c\/p\u003e\n\u003cp\u003eA premium grade steel frame with a durable matte black finish and thick moulded pad allows you to activate your abs with maximum support and confidence. This sturdy gym bench is also backed by a 5-year full commercial frame warranty for added assurance.\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series Adjustable Ab Bench slots in seamlessly to any commercial gym setting with its compact design and can be easily moved or stored with a transport handle and wheels included.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455589027939,"sku":"PSWB0159","price":899.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Image_31.jpg?v=1784814868"},{"product_id":"primal-performace-series-utility-bench","title":"Club Dumbbell Utility Bench","description":"\u003cp\u003eEngineered for stability, durability, and uncompromising performance, the Primal Performance Series Club Dumbbell Utility Bench is built to support serious strength training in both commercial and private gym settings. Designed with precision and crafted from premium materials, this bench is an essential foundation for any strength setup.\u003c\/p\u003e\n\u003cp\u003eAt its core, a 3mm thick steel frame ensures maximum stability under load, reinforced with a double-layer paint coating for superior durability and resistance against wear. With a 300kg weight capacity, it provides the reliability needed for intense training sessions.\u003c\/p\u003e\n\u003cp\u003eComfort and hygiene are integral to its design. The urethane injection-moulded pads offer firm yet responsive support, while the anti-sweat, antibacterial performance upholstery maintains cleanliness and comfort, even during the most demanding workouts.\u003c\/p\u003e\n\u003cp\u003eFor added security and longevity, anti-slip rubber floor protectors keep the bench stable while safeguarding gym flooring from damage. Every detail has been carefully considered to ensure a seamless training experience, whether used for free weight exercises, bodyweight movements, or as part of a larger strength training setup.\u003c\/p\u003e\n\u003cp\u003eDesigned for those who demand more from their equipment, the Primal Performance Series Club Utility Bench sets a new standard in quality, functionality, and performance.\u003c\/p\u003e\n\u003cp\u003eBuilt to endure. 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This commercial-grade Smith Machine is meticulously designed to cater to athletes and gym owners who demand the very best.\u003c\/p\u003e\n\u003cp\u003eExperience the precision and biomechanical advantage of the unique 5-degree angle that optimises natural movement, ensuring a smooth and fluid motion for every lift. Built to withstand even the most rigorous workouts this machine boasts an impressive 250kg weight capacity, catering to those who constantly push their limits.\u003c\/p\u003e\n\u003cp\u003eThe counterbalanced design with a 5kg starting weight allows for seamless transitions between exercises and accommodates users of varying strength levels. With 10 rack positions and safety spotter supports, users can confidently push their boundaries knowing that PRIMAL® has their back.\u003c\/p\u003e\n\u003cp\u003eOur PRIMAL® Performance Series v2.0 Smith Machine features a 25mm knurled bar with closed-bush bearings for unmatched stability and grip. The premium construction ensures a smooth, consistent lifting experience that will keep everyone coming back for more.\u003c\/p\u003e\n\u003cp\u003eDesigned with convenience in mind, our Smith Machine is also equipped with six Olympic weight plate holders, making it easy to organise and store your plates while keeping your gym space tidy. This attention to detail is a testament to PRIMAL's commitment to creating an exceptional training environment.\u003c\/p\u003e\n\u003cp\u003eInvesting in the PRIMAL® Performance Series v2.0 Smith Machine is more than just a choice of top-tier equipment; it's a reflection of your unwavering dedication to achieving unparalleled strength and performance. Join the ranks of those who have embraced the PRIMAL® way and discovered the difference our state-of-the-art strength equipment can make.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eFull List of Test Certifications Below\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEN-957\u003cbr\u003eEN ISO 20957-1:2013\u003cbr\u003eEN ISO 20957-2:2021\u003cbr\u003eEN ISO 20957-4:2016\u003cbr\u003eBS EN ISO 20957-1:2013\u003cbr\u003eBS EN ISO 20957-2:2021\u003cbr\u003eBS EN ISO 20957-4:2016\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455589781603,"sku":"PSSS0006-2","price":2499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0006-2-Performance_Olympic_5_Degree_Smith_Machine-Smith_Machines-Hero_Render.jpg?v=1784814977"},{"product_id":"primal-performance-series-fid-utility-bench","title":"Club Adjustable Bench","description":"\u003cp\u003eIntroducing the Primal Performance Series Club Adjustable Bench – a symbol of strength, versatility, and comfort. Designed with precision, this bench enhances your workouts while showcasing Primal's commitment to excellence.\u003c\/p\u003e\n\u003cp\u003eEngineered for stability, it boasts anti-slip rubber floor protectors, ensuring steady focus during intense routines. With a 300kg weight capacity, it provides a solid foundation for challenging lifts, adapting to heavy dumbbell presses and rigorous bodyweight exercises.\u003c\/p\u003e\n\u003cp\u003eEnjoy seamless convenience as the bench effortlessly adjusts for varied angles, targeting different muscle groups precisely. Crafted from top-tier materials, the durable steel frame ensures stability, while premium foam padding offers exceptional support. Rip-resistant upholstery handles even the most intense workouts.\u003c\/p\u003e\n\u003cp\u003ePersonalise your gym experience by adding your logo to the pads. Designed for ease, the bench features smooth-rolling back wheels and a front handle for simple transport and positioning. Free from plastic components, it withstands heavy-duty gym use.\u003c\/p\u003e\n\u003cp\u003eElevate your training with the Primal Performance Series Adjustable Bench – a blend of durability, adaptability, and ergonomic design. It's not just equipment; it's a testament to your dedication to progress in your fitness journey.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455594074211,"sku":"PSWB0161","price":679.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSWB0161-Performance-Club-Adjustable-Bench-Adjustable-Benches-Hero-Render.jpg?v=1784815015"},{"product_id":"primal-performance-series-steel-olympic-ez-bar","title":"Steel Olympic EZ Bar","description":"\u003cp\u003eThe Primal Performance Series Steel Olympic EZ bar is a heavy duty curl bar engineered using brass bush bearings which not only prolong the life of the bar but are essential to reduce disc friction, allowing for smoother lifts. A lower grade EZ bars will use Allen Key secured end caps, which can quickly (and do frequently) break when used in a commercial gym environment, so the Performance Series EZ Bar design offers increased durability from inferior alternatives on the market.\u003c\/p\u003e\n\u003cp\u003eThe Performance Series EZ grip design is engineered to alleviate unnecessary pressure on the wrists while using pronated and supinated grips during bicep and tricep training. The knurled grip is 28.5mm with medium knurling.\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series Steel Olympic EZ bar is one of 5 Core Primal bars and the range has been designed for use in any sports facility, commercial gym, PT studio or home. It is suitable with all Olympic-sized discs. We recommend using the EZ bar with our Primal Premium Rubber Olympic discs.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455594762339,"sku":"PSBA0068","price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PerformanceEZBar1.jpg?v=1719391717"},{"product_id":"primal-performance-series-15kg-olympic-bar","title":"15kg Olympic Bar","description":"\u003cdiv class=\"product__description rte quick-add-hidden accordion__content\"\u003e\n\u003cp\u003eThe Performance Series 15KG Olympic Bar has been engineered for multi-purpose use for Power-lifting, Olympic-lifting and in functional fitness applications. The bar has a thinner 25mm Diameter with a 50mm Diameter Sleeve.\u003c\/p\u003e\n\u003cp\u003eThis olympic barbell is perfect for commercial gyms where there is limited space, thanks to a compact and lightweight design. Despite only being 6ft in length and 15kg in weight, the Primal Performance Series 15kg Olympic Bar offers the same 4 needle bearing as the 7ft Pro bar for smooth, reduced friction, quality and spin.\u003c\/p\u003e\n\u003cp\u003eThis compact bar is tested to a minimum of 190,000 pounds per square inch. The hard chrome coating presents a best in class finish.\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series 15KG Olympic Bar utilises dual knurling for Power and Olympic lifts. The bar has a normal flex\/whip and will always spring back perfectly. The olympic sleeves have light knurling to grip the plates and are 50mm diameter with Laser-etched, Primal engraving. The bar is also warrantied for being dropped when used with quality bumper plates.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455598661731,"sku":"PSBA0069","price":249.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSBA0069LindaBarbell6.jpg?v=1719391778"},{"product_id":"primal-personal-series-ultimate-half-rack-with-lat-pulldown-and-low-row","title":"Ultimate Half Rack with Lat Pulldown \u0026 Low Row","description":"\u003cp data-mce-fragment=\"1\"\u003eIntroducing the Primal Personal Series Ultimate Half Rack: a versatile and comprehensive workout station designed to elevate your training experience. Crafted with precision and ingenuity, this half rack offers a range of features to enhance your fitness journey.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eKey Features:\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eComplete Equipment Package: The Ultimate Half Rack comes fully equipped with mono-lifts, bar catchers, and safety catchers, providing a safe and versatile environment for your lifting sessions.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLat Pulldown and Low Row Functionality: Take advantage of the disc loading lat pulldown with a supportive pad for effective upper body workouts. The disc loading low row, complete with a footplate, adds a dynamic dimension to your training routine.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDipping Handles: The included dipping handles allow you to target your triceps and chest effectively, expanding your exercise possibilities.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLandmine Attachment: The integrated landmine attachment opens up a host of rotational and core exercises to diversify your regimen.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWeight Plate Storage and Olympic Bar Holders: Utilise the 2 weight plate storage bullhorns and 2 Olympic bar holders to keep your space organised and equipment within easy reach.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMulti-Grip Pull-Up Frame: The multi-grip pull-up frame provides various hand positions for pull-up variations, contributing to a comprehensive upper body workout.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAdditional Accessories Included: Benefit from the short bar and lat pulldown bar included with the rack, ensuring you have the tools you need for effective training.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eRobust Construction: Crafted from 60mm x 2mm box steel, the main frame ensures durability and stability during intense workouts.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBlack Powder-Coated Finish: The sleek black powder-coated frame finish not only enhances the rack's visual appeal but also adds a layer of protection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWeight Capacity: With a maximum weight capacity of 150kg for pull-ups, 250kg for the rack, and 150kg for the pulley system, this half rack is designed to accommodate various exercises and users.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Primal Personal Series Ultimate Half Rack is your all-in-one solution for versatile strength training. Whether you're a seasoned lifter or just starting your fitness journey, this half rack offers the tools and features needed to optimise your workouts and achieve your goals.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455599317091,"sku":"PSPR0069","price":699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSPR0069-Personal_Ultimate_Half_Rack-Half_Racks-Hero_Render.jpg?v=1784815166"},{"product_id":"primal-performance-series-weight-plate-tree","title":"Weight Plate Tree","description":"\u003cp\u003eIntroducing the Primal Performance Series Weight Plate Tree, a space-saving solution for your gym. With nine 2\" Olympic bullhorns, it keeps your weight plates neatly organized. The heavy-duty overbuilt frame (43kg) ensures stability and durability. Say goodbye to gym clutter and hello to efficient workouts.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455604068451,"sku":"PSST0109","price":399.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/WeightTreeWebImages_0.jpg?v=1719391835"},{"product_id":"primal-performance-series-125kg-pin-select-dual-calf-raise-viking-press","title":"125kg Pin-Select Dual - Viking Press \u0026 Calf Raise","description":"\u003cp\u003eTransform your commercial gym or performance centre with the Primal Performance Series 125kg Pin-Select Dual Viking Press \u0026amp; Calf Raise, a versatile gym machines designed for a comprehensive workout experience.\u003c\/p\u003e\n\u003cp\u003eThis premium pin-loaded machine offers a dual function, allowing users to perform standing calf raises and viking presses, targeting calf muscles and shoulders, respectively.\u003c\/p\u003e\n\u003cp\u003eWith multi-grip pressing handles, adjustable start positions, and a 125kg weight stack in 5kg increments, it caters to users of all levels, accommodating their height and strength needs while ensuring a consistent resistance curve.\u003c\/p\u003e\n\u003cp\u003eEngineered for both safety and performance, this machine features a heavy-duty frame, and laser-cut stack shroud. The Primal Performance Series 125kg Pin-Select Dual Viking Press \u0026amp; Calf Raise also features durable injection moulded pads and is backed by an impressive full commercial 5-year frame warranty for added peace of mind.\u003c\/p\u003e\n\u003cp\u003eA progressive lever system, independent levers, and mutual locking options offer flexibility in exercise selection. Additionally, multiple handle choices and calf training supports provide a wide range of workout possibilities.\u003c\/p\u003e\n\u003cp\u003eThe spring counterbalance reduces the initial load of the levers, and bullhorns allow for extra weight plates, enabling users to customise their workouts for optimal results. Whether you're a beginner or an advanced fitness enthusiast, this machine delivers an efficient and effective training experience.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455604789347,"sku":"PSSS0147","price":3699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0147-Performance_125kg_Pin_Select_Standing_Calf_Raise_Viking_Press-Single_Dual_Stations-Hero_Render.jpg?v=1784815257"},{"product_id":"primal-performance-series-3-in-1-soft-plyo-box","title":"3-in-1 Soft Plyo Box","description":"\u003cp data-mce-fragment=\"1\"\u003eIntroducing the Primal Performance Series 3-in-1 Soft Plyo Box, offering three adjustable height options, making it perfect for diverse plyometric exercises. Its durable black cover is non-slip and easily wipes clean, while its tear-resistant design is filled with high-density foam that absorbs impact and reduces joint stress. Improve your explosive power and conditioning with this piece of kit. \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455606231139,"sku":"PSAC0188","price":219.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSAC0188-Performance-3-in-1-Soft-Plyo-Box-Functional-Accessories-Hero-Render.jpg?v=1784815299"},{"product_id":"primal-performance-series-cpu-bumper-plate","title":"CPU Bumper Plate (Singles)","description":"\u003cp\u003e\u003cspan\u003eTransform your weight training with the Primal Performance Urethane Bumper Plate, created in singles ranging from 5kg to 25kg to allow complete \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/bumper-sets\" title=\"Bumper plate sets\"\u003ebumper packages\u003c\/a\u003e, catering for all fitness levels. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese elite \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/weight-plates\" title=\"Gym weight plates\"\u003eweight plates\u003c\/a\u003e are the highest quality \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/bumper-plates\" title=\"Bumper plates\"\u003ebumpers\u003c\/a\u003e we offer and are expertly crafted with a quad-grip design, allowing easy pick up off the floor plus effective plate carries and ground to overheads (GTOH).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eErgonomic thin design plates with contoured chamfered edgings and additional knurling allow easier handling and greater barbell loading capability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Primal Performance Series Urethane Bumper Plate is constructed from high tensile cast polyurethane (CPU) to ensure long lasting performance in high traffic commercial gyms, PT studios or performance centres.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis highly durable material also delivers strong impact resistance and these bumpers are backed by an impressive 5-year commercial breaks warranty for added assurance during the most intense sessions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEquipped with aesthetically pleasing Primal 3D branding with embossed and debossed markings, these premium weight plates seamlessly fit onto any Primal \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/barbells\" title=\"Barbells\"\u003ebarbell\u003c\/a\u003e or \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/gym-racks\" title=\"Gym racks\"\u003erack\u003c\/a\u003e bullhorns for efficient workouts and storage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWith a precision-engineered machined steel core calibrated to +\/-2% tolerance, they offer consistent weight distribution. The 450mm diameter and Olympic colour system ensure compatibility with \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/olympic-barbells\" title=\"Olympic barbells\"\u003eOlympic barbells\u003c\/a\u003e, with colours that will never fade.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ePlate Thickness\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e5kg - 25mm\u003c\/p\u003e\n\u003cp\u003e10kg - 41mm \u003c\/p\u003e\n\u003cp\u003e15kg - 47mm\u003c\/p\u003e\n\u003cp\u003e20kg - 54mm\u003c\/p\u003e\n\u003cp\u003e25kg - 59mm \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primal","offers":[{"title":"5kg","offer_id":44397472972899,"sku":"PSWD2119","price":39.99,"currency_code":"USD","in_stock":false},{"title":"10kg","offer_id":44397473005667,"sku":"PSWD2120","price":79.99,"currency_code":"USD","in_stock":false},{"title":"15kg","offer_id":44397473038435,"sku":"PSWD2121","price":119.99,"currency_code":"USD","in_stock":false},{"title":"20kg","offer_id":44397473071203,"sku":"PSWD2122","price":139.99,"currency_code":"USD","in_stock":false},{"title":"25kg","offer_id":44397473103971,"sku":"PSWD2123","price":179.99,"currency_code":"USD","in_stock":false},{"title":"10lbs","offer_id":42455606755427,"sku":"USWD1119","price":49.99,"currency_code":"USD","in_stock":true},{"title":"15lbs","offer_id":42455606788195,"sku":"USWD1120","price":99.99,"currency_code":"USD","in_stock":true},{"title":"25lbs","offer_id":42455606820963,"sku":"USWD1121","price":149.99,"currency_code":"USD","in_stock":true},{"title":"35lbs","offer_id":42455606853731,"sku":"USWD1122","price":199.99,"currency_code":"USD","in_stock":true},{"title":"45lbs","offer_id":42455606886499,"sku":"USWD1123","price":249.99,"currency_code":"USD","in_stock":true},{"title":"55lbs","offer_id":42648300159075,"sku":"USWD1124","price":49.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSWD2120-Performance-10kg-Single-CPU-Bumper-Plate-Bumper-Plates-Hero-Render.jpg?v=1784815361"},{"product_id":"primal-performance-series-plate-loaded-bicep-curl","title":"Plate Loaded ISO Bicep Curl","description":"\u003cp\u003eThe Primal Performance Series Plate Loaded Bicep Curl lets you isolate each arm and train your biceps at a variety of angles for maximum stimulation.\u003c\/p\u003e\n\u003cp\u003eFeatures\u003c\/p\u003e\n\u003cp\u003e- Height adjustable seat\u003c\/p\u003e\n\u003cp\u003eQuickly and easily adjust the seat height to perfectly align your elbow with the levers axis of rotation.\u003c\/p\u003e\n\u003cp\u003e- Adjustable starting position lever arms\u003c\/p\u003e\n\u003cp\u003eThe starting position of the lever arm is angle adjustable, which, combined with the angle adjustable elbow pad, allows multiple variations of preacher and scott curls to be performed. \u003c\/p\u003e\n\u003cp\u003e- Ergonomically angled hinged handles \u003c\/p\u003e\n\u003cp\u003eThe semi-supinated grip handles are mounted on a swim arm that allows the lever length to automatically adjust as you perform each rep. This alleviates discomfort in the hand and wrist and keeps consistent tension on the biceps. \u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series Plate Loaded Bicep Curl provides targeted loading to the biceps from a variety of angles. Multiple adjustments tailor the movement to your individual biomechanics and the ergonomically designed pads and handles align your body to ensure correct exercise performance. \u003c\/p\u003e\n\u003cp\u003eMax User Weight : 200kg \u003c\/p\u003e\n\u003cp\u003eMax Weight Capacity : 300kg \u003c\/p\u003e\n\u003cp\u003eMain Frame Tubing Dimensions : 50*100mm \u003c\/p\u003e\n\u003cp\u003eFrame Steel Thickness : 3mm \u003c\/p\u003e\n\u003cp\u003e4 Adjustable Pad Positions \u003c\/p\u003e\n\u003cp\u003eBullhorn Length is 275mm \u003c\/p\u003e\n\u003cp\u003eBullhorn Weight Capacity - 2 x 150kg \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455607935075,"sku":"PSSS0210","price":2499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/7A8A8408-2copy.jpg?v=1719391888"},{"product_id":"primal-performance-series-plate-loaded-swivel-handle-row","title":"Plate Loaded Swivel Handle Row","description":"\u003cp\u003eThe Primal Performance Series Plate Loaded Swivel Handle Low Row has been developed to maximise development of the lats and upper back. Rotating swivel handles let you take any grip you wish, and the adjustments to seat height, seat distance, and chest pad angle let you choose the motion path that best matches your natural biomechanics. \u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdjustable seat position\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSet the seat height to isolate the upper back or lats, and adjust the seat distance to ensure a full range of motion. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdjustable angle chest pad with bracing handle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChose the chest pad angle that best supports your torso and use the bracing handle for unilateral work if desired. Maximising torso stability increases the stress you can apply directly to the desired muscles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKick start lever\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePush down on the foot lever to bring the handles closer to you and start the set - every rep can then be performed with a full stretch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSwing arm handle mount \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe free rotating handles are mounted on a swing arm, allowing the line of force to adjust as the lever arm moves towards your body. This lead to an exceptionally smooth and comfortable motion that automatically adjusts to your bodies preferred motion path. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFreely rotating 360 degree handles \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe swivel mounted handles can rotate freely even during a rep. 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