{"title":"Commercial","description":"\u003cp\u003eAt Primal we offer industry leading commercial equipment. Our commercial ranges are high quality and built to last under the heavy use of commercial gym environments. We offer a variety of commercial fitness equipment ranging from cardio machines to full ranges of strength equipment. Our ranges are especially designed for commercial gyms, hotels, schools, sports training facilities, functional fitness gyms. You'll be sure to find the perfect solution for your gym.\u003c\/p\u003e\n\u003cdiv class=\"cat-links\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/collections\/commercial-gym-equipment\/\"\u003eCommercial Equipment\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","products":[{"product_id":"primal-strength-nexus-primary-fitness-double-tricep-rope-attachment","title":"Primal Pro Series Double Tricep Rope (NEEDS UPDATED WITH NEW PRODUCT INFO)","description":"\u003cp\u003eThe Pro Series Double Tricep Rope is one of 7 Primal accessories and is a must have for any gym, PT studio or sports facility.\u003c\/p\u003e\n\u003cp\u003eTricep ropes are widely used for an array of tricep exercises and the Pro Series rope fits on all standard carabiner clips. It has a heavy-duty, thick, black rope with oversized rubber stoppers. This ensures users not only get an excellent grip on the rope but can utilise maximums weight without their hands slipping from the rope. The rope has a hardened-chrome, laser-etched centre piece which revolves smoothly around the rope without fraying.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455509008483,"sku":"PSAC0242","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/psac0015-nexus-primary-fitness-double-tricep-rope.jpg?v=1719390618"},{"product_id":"primal-strength-nexus-primary-fitness-multi-grip-lat-pull-down-bar-cable-attachment","title":"Primal Pro Series Multi-Grip Lat Pulldown Bar (NEEDS UPDATED WITH NEW PRODUCT INFO)","description":"\u003cp\u003eThe Pro Series Multi-Grip Lat Pull-Down Bar is one of 7 Primal accessories and is a must have for any gym, PT studio or sports facility.\u003c\/p\u003e\n\u003cp\u003eThe Pro Series Lat Bar has multiple grip options; the wide grip has premium rubber, ergo-handles with oversized stoppers to ensure maximum comfort and safety when performing wide-grip lat pull downs. The straight part of the lat bar has medium grips and close-grip, pull-down with ergo-grip.\u003c\/p\u003e\n\u003cp\u003eLat pull-downs are probably the most commonly performed cable exercise in any gym or sports facility when targeting the back and the heavy-duty Pro Series bar is perfect for this, and all other, cable pull-down exercises. The lat bar fits on all standard carabiner clips and has a heavy-duty, hardened-chrome bar, with a revolving, hardened-chrome centre. The rubber has a medium knurl for maximum grip.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455509434467,"sku":"PSAC0235","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/psac0017-p24-multi-grip-lat-bar.jpg?v=1719390627"},{"product_id":"primal-strength-nexus-primary-fitness-revolving-double-handle-attachment","title":"Primal Pro Series Revolving Double Handle Attachment (NEEDS UPDATED WITH NEW PRODUCT INFO)","description":"\u003cp\u003eThe Pro Series Revolving Double-Handle Close-Grip Attachment is one of 7 Primal accessories and is a must have for any gym, PT studio or sports facility.\u003c\/p\u003e\n\u003cp\u003eDouble-handles are widely used for close-grip pull-downs and low cable rows. The Pro Series Revolving Double-Handle Attachment fits on all standard carabiner clips. It has a heavy-duty, hardened-chrome frame, with a revolving, chrome centrepiece. The revolving centre reduces stress on the user’s wrists whilst the rubber handles have a medium-knurl, ergo-grip, which ensures users can utilise maximum weights without their hands slipping from the handles.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455510122595,"sku":"PSAC0240","price":30.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/psac0018-Double-Handle.jpg?v=1719390635"},{"product_id":"primal-strength-nexus-primary-fitness-straight-revolving-handle-bar-attachment","title":"Primal Pro Series Straight Revolving Handle Bar (NEEDS UPDATED WITH NEW PRODUCT INFO)","description":"\u003cp\u003eThe Pro Series Revolving Handle Straight Bar Attachment is one of 7 Primal accessories and is a must have for any gym, PT studio or sports facility.\u003c\/p\u003e\n\u003cp\u003eThe Straight bar attachment is widely used for push-downs, bicep curls and overhead presses. The Pro Series Revolving Handle Straight Bar fits on all standard carabiner clips. It is a heavy-duty, hardened-chrome bar, covered with premium-rubber grips. The revolving bar reduces stress on the user’s wrists whilst the rubber handles have a medium-knurl, ergo-grip, which ensures users can utilise maximum weights without their hands slipping from the handles.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455510450275,"sku":"","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/psac0020-nexus-primary-fitness-straight-revolving-handle-bar.jpg?v=1719390643"},{"product_id":"primal-strength-austin-olympic-power-bar","title":"Austin Olympic Power Bar","description":"\u003cp\u003eThe Performance Series Austin Olympic Power Bar has been engineered for use as a multi-purpose power bar for deadlifting, squatting and benching. The bar has a firm whip with thinner ends to allow more plates on the bar. The bar is completed with an aggressive 1.6mm diamond knurl.\u003c\/p\u003e\n\u003cp\u003eWhen designing the “Austin” bar we use brass bushing for a smooth, reduced-friction spin, the spin is far lower than our 8-needle bars which have been designed for olympic lifting.\u003c\/p\u003e\n\u003cp\u003eThe bar is tested to a minimum stress level of 190,000 pounds per square inch, the bar is thoroughly tested to 1000kg of pressure, repeatedly during our factory QC process.\u003c\/p\u003e\n\u003cp\u003eThis robust powerlifting bar features a centre knurling for sumo deadlifts and knurl support for squatting. The bar has a 29mm grip (Dual Bars are 28mm) and it has a firm flex\/whip. The Ionised-Steel centre gives the bar market-leading durability, reducing expense and maintenance for busy gyms and performance centres. Each Sleeve measures 41.5cm\u003c\/p\u003e\n\u003cp\u003eThe “Austin” Olympic Power Bar is one of our core Primal bars and the range has been designed for use in any sports facility, commercial gym, PT studio or home.\u003c\/p\u003e\n\u003cp\u003eIt has hardened steel 50mm, Olympic ends complete with snap ring ends and is suitable for use with all Olympic discs. We recommend using the “Austin” bar with our Primal Calibrated plates.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455511760995,"sku":"PSBA2009","price":249.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSBA2009-PerformanceAustinOlympicPowerBar-OlympicBarbells-HeroRender.png?v=1784813637"},{"product_id":"primal-strength-7ft-olympic-weight-lifting-bar-rated-400kg-black","title":"7ft Olympic Bar","description":"\u003cp\u003eUpgrade your lifting routines with the Primal Personal Series 7ft Olympic Bar, a superb entry level bar for any home gym.\u003c\/p\u003e\n\u003cp\u003eThis versatile 20kg \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/olympic-barbells\" title=\"Olympic barbells\"\u003eOlympic barbell\u003c\/a\u003e is a classic all rounder for general fitness training and is suitable for performing squats, presses\u003c\/p\u003e\n\u003cp\u003eTested to 318kg and constructed from high tensile strength steel, this premium \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/barbells\" title=\"Barbells\"\u003ebarbell\u003c\/a\u003e has a black ionised coating for long lasting performance and is backed by a 1 year home warranty for added assurance.\u003c\/p\u003e\n\u003cp\u003eEngineered to Olympic standard 7ft length, this bar is compatible with any \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/weight-plates\" title=\"Olympic weight plates\"\u003ePrimal weight plate\u003c\/a\u003e and is perfect for use with the \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/gym-racks?filter.p.tag=personal\u0026amp;filter.p.tag=Personal\u0026amp;filter.p.product_type=\u0026amp;filter.v.price.gte=\u0026amp;filter.v.price.lte=\u0026amp;sort_by=best-selling#slide2\" title=\"Home gym racks\"\u003ePrimal Personal Series gym racks\u003c\/a\u003e and \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/weight-benches?filter.p.tag=personal\u0026amp;filter.p.tag=Personal\u0026amp;filter.p.product_type=\u0026amp;filter.v.price.gte=\u0026amp;filter.v.price.lte=\u0026amp;sort_by=best-selling#slide1\" title=\"Home gym weight benches\"\u003eweight benches\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eDesigned with a 29mm grip and multiple knurling positions, the Primal Personal Series 7ft Olympic Bar ensures a secure and anti-slip grip for a variety of lifts.\u003c\/p\u003e\n\u003cp\u003eThis Olympic barbell also features 50mm Olympic ends with a medium whip, which allows flexibility for generating speed under the bar, making this ideal for dynamic lifts like snatches or clean \u0026amp; jerks. The low spin on this bar with double snap ring fixings on brass bushings, provides additional stability which suits powerlifting routines.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455512219747,"sku":"PSBA0011","price":119.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSBA0011-Personal_7ft_Olympic_Bar-Olympic_Barbells-Hero_Render.jpg?v=1784813648"},{"product_id":"primal-strength-monster-series-iso-incline-leg-press","title":"Primal Performance Series ISO Incline Leg Press","description":"\u003cp\u003eThe Primal Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security when training.\u003c\/p\u003e\n\u003cp\u003eISO Lever Plate-Loaded Machines have many benefits, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFull range of depth for heavy duty leg pressing\u003c\/li\u003e\n\u003cli\u003eConverging or diverging range of motion\u003c\/li\u003e\n\u003cli\u003eBack-supported leg pressing\u003c\/li\u003e\n\u003cli\u003eMaximise weight used whilst applying a natural lifting motion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Performance Series Incline Leg Press provides users with a heavy duty, multi-angle machine, with 3, extended weight-pin holders for maximum pressing weight. The back pad on the leg press has been engineered to provide a full range of seating angles to isolate and develop user’s leg muscles. The unique leg press design can be used lying, almost horizontally, for an extended range, or seated at a range of upright angles, for a more traditional leg press motion.\u003c\/p\u003e\n\u003cp\u003eLeg Pressing is a core leg exercise and maximises the use of glutes, hamstrings and quads whilst putting the body in an ergonomically, natural and safe pressing motion. The oversized, angled foot plate of this machine allows users to press their maximum weight without having as much pressure on their lower back whilst allowing users to place their feet in multiple positions to train their legs from different angles and targeting different muscle groups. It’s modern, user-friendly design easily allows users to comfortably perform (and move between) single leg or dual leg presses, whilst the non-slip diamond cut foot plates ensure user safety even when pressing a heavy load.\u003c\/p\u003e\n\u003cp\u003eThe ISO leg press is one of 8 Core Primal ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455512940643,"sku":"PSSS0014","price":3299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0014-Commercial-ISO-Leg-Press.jpg?v=1719390673"},{"product_id":"primal-strength-stealth-commercial-fitness-10-pair-dumbbell-rack-matte-black","title":"Primal Performance Series 10 Pair Dumbbell Rack (with Saddles)","description":"\u003cp\u003eThe Primal Performance Series 10-Pair Dumbbell Rack is 1 of 8 storage racks in the Primal Pro Series storage range. The heavy-duty rack has matte black, tubular-steel frames to safely store heavy commercial dumbbells. The horizontal supports have a hardened-rubber saddle to protect the dumbbells when they are re-racked.\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series 10-Pair Dumbbell Rack holds both the 2.5kg-25kg Pro Series Dumbbell Set and the 27.5-50KG Pro Series Dumbbell Set. The racks can be closely lined up to display an eye-catching ‘wall’ of Primal Dumbbells.\u003c\/p\u003e\n\u003cp\u003eWidth: 240cm x Depth: 79cm x Height: 82cm\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455516184675,"sku":"PSST0037","price":699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/psst0003-stealth-commercial-fitness-10-pair-dumbbell-rack-matte-black-1-1.jpg?v=1719390717"},{"product_id":"primal-strength-stealth-commercial-fitness-premium-rubber-stainless-steel-27-5kg-50kg-dumbbell-set-10-pairs","title":"Primal Pro Series Rubber Nero Stainless Steel Handle Dumbbells 27.5kg-50kg Package (10 Pairs)","description":"\u003cp\u003eThe Primal Pro Series, Premium-Rubber and Black Stainless-Steel Handle Dumbbells are extremely heavy duty and have a sophisticated end-cap design, which ensures the dumbbells are not only of the highest quality available but also look superb in any studio, gym or sports facility.\u003c\/p\u003e\n\u003cp\u003eThe premium rubber, although hard-wearing, is designed to ‘feel’ slightly softer than urethane-based alternatives on the market, and therefore will not damage gym flooring in the same way hard urethane or cast iron dumbbells can.\u003c\/p\u003e\n\u003cp\u003eThe precision-machined, straight, ionised-black handles have a medium knurl and have grip width of 30mm to 37mm depending on the dumbbell weight. The black-ionised coating ensures the stainless-steel grip will age well and the dumbbells will retain their new look, even with heavy use. The grips get slightly thicker as the dumbbells get heavier.\u003c\/p\u003e\n\u003cp\u003eThe dumbbells are sold in two sets. Set one; 2.5kg, 5kg, 7.5kg, 10kg, 12.5kg, 15kg, 17.5kg, 20kg, 22.5kg and 25kg. Set two; 27.5kg, 30kg, 32.5kg, 35kg, 37.5kg, 40kg, 42.5kg, 45kg, 47.5kg and 50kg. The sets have been designed to fit on 10-pair, premium dumbbell Racks and is matched with the Primal Pro Series, Premium-Rubber and Black Stainless Steel Dumbbell Sets. The dumbbells are weight-tolerance tested to within 2% to ensure accurate dumbbell weight. The end-caps have a subtle grey, Primal logo with oversized KG numbers. The larger numbers are great to identify dumbbells in busy commercial gyms.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455516414051,"sku":"USWD0008","price":354.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/stealth-commercial-fitness-premium-rubber-stainless-steel-dumbbells-set-10-pairs_1-1-1.jpg?v=1719390726"},{"product_id":"primal-strength-commercial-fixed-barbell-rack","title":"Primal Pro Series 10-Bar Fixed Barbell Rack","description":"\u003cp\u003eThe Primal Pro Series Barbell Rack is one of ten storage racks in the Primal Pro Series storage range. The heavy-duty rack has a double-sided, matte black, tubular-steel frame to safely store ten commercial barbells. The horizontal supports have hardened-rubber J-Hooks to protect the barbells when they are re-racked.\u003c\/p\u003e\n\u003cp\u003eThe Pro Series Barbell Rack holds the full Pro Series Premium Rubber Nero Stainless Steel Handle Barbell 10-45kg Sets. The rack looks superb alongside the Pro Series Dumbbell Racks\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455517823075,"sku":"PSPR0018","price":549.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/barbell_rack-1-1.png?v=1719390751"},{"product_id":"primal-strength-monster-series-commercial-glute-ham-developer-ghd","title":"Primal Performance Series GHD","description":"\u003cdiv style=\"max-width: 1920px; max-height: 1080px;\" class=\"fusion-video fusion-youtube\"\u003e\n\u003cdiv class=\"video-shortcode\"\u003e\u003ciframe height=\"1080\" width=\"1920\" src=\"https:\/\/www.youtube.com\/embed\/wF5sbtRMuj0?wmode=transparent\u0026amp;autoplay=0\" title=\"YouTube video player\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe Primal Pro Series Glute Ham Developer (GHD) is multi-adjustable for both length and height, allowing trainers to set their perfect position. GHD’s are widely regarded as a must use machine in most strength and conditioning programmes for hamstring, glute, and posterior chain training.\u003c\/p\u003e\n\u003ch4\u003eThe Primal Pro Series GHD covers a wide range of exercises:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eGlute Ham Raises\u003c\/li\u003e\n\u003cli\u003eSupport Handles on the footplate for Reverse Hypers\u003c\/li\u003e\n\u003cli\u003eBack Raises\u003c\/li\u003e\n\u003cli\u003eOne Leg Glute Ham Raises\u003c\/li\u003e\n\u003cli\u003eOne Leg Back Raises\u003c\/li\u003e\n\u003cli\u003eSide Bending Torso Rotations\u003c\/li\u003e\n\u003cli\u003eRussian Twists\u003c\/li\u003e\n\u003cli\u003ePower Band Supported Glute Ham Raises\u003c\/li\u003e\n\u003cli\u003ePower Band Supported Back Raises\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Pro Series GHD has been engineered in 3mm commercial-grade steel and powered coated in a Matte Nero\/Grigio finish. It has oversized, dual rip-resistant padding, multi-adjustable height and length supports with quick-release pop pins. The foot supports have metal end-caps to protect the upholstery.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455518117987,"sku":"PSSS0054","price":2544.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Primal-Strength-GHD-2.jpg?v=1719390759"},{"product_id":"primal-strength-premium-rubber-stainless-steel-handle-barbell-set-10-45kg-10-bar-set-black","title":"Primal Pro Series Rubber 10-45kg Fixed Barbell Set - EZ Bar","description":"\u003cp\u003eThe Primal Premium-Rubber and Black Stainless-Steel Handle EZ Barbells are extremely heavy duty and have a sophisticated end-cap design, which ensures the barbells are not only of the highest quality available but also look superb in any studio, gym or sports\/functional facility.\u003c\/p\u003e\n\u003cp\u003eThe precision-machined, EZ-shaped, ionised-black handles have a medium knurl and have grip width of 30mm. The black-ionised coating ensures the stainless steel grip will age well and the barbells will retain their new look, even with heavy use. The Pro Series EZ grip design is engineered to alleviate unnecessary pressure on the wrists while using pronated and supinated grips during bicep and triceps training.\u003c\/p\u003e\n\u003cp\u003eThe EZ barbells are sold in a 10-pair set; 10kg, 12.5kg, 15kg, 17.5kg, 20kg, 25kg, 30kg, 35kg, 40kg and 45kg. The set has been designed to fit on the dual-sided, 10-pair, Premium Barbell Rack and is matched with the Primal Pro Series, Premium-Rubber and Black Stainless Steel Dumbbell Sets.\u003c\/p\u003e\n\u003cp\u003eThe barbells are weight-tolerance tested to within 2% to ensure accurate barbell weight. The end-caps have a subtle grey, Primal logo with oversized KG numbers. The larger numbers are great to identify barbells in busy commercial gyms.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455521165411,"sku":"USWD0028","price":1239.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/pswd0028-p19-stealth-elite-fitness-premium-rubber-nero-stainless-steel-handle-barbell-set-10-to-45kg-10-pair-set_2-1-1.jpg?v=1719390785"},{"product_id":"primal-strength-20mm-epdm-premium-1m-x-50cm-gym-tile","title":"Grey Fleck EPDM 20mm - Tile (1m x 0.5m) - INCLUDING CLIPS","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cli\u003ePremium, industry-leading smooth finish\u003c\/li\u003e\n\u003cli\u003eHigh impact to protect floors and equipment\u003c\/li\u003e\n\u003cli\u003eFlexible with a light bounce\u003c\/li\u003e\n\u003cli\u003eSlip resistant\u003c\/li\u003e\n\u003cli\u003eEasy to lay (interlocking fixers under the tile)\u003c\/li\u003e\n\u003cli\u003eEasy to clean\u003c\/li\u003e\n\u003cli\u003eMeet UK Fire and Smoke Emission Regulations\u003c\/li\u003e\n\u003cli\u003eSound resistant\u003c\/li\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Primal 20mm EPDM Premium 1m x 0.5m Gym Tile is our industry-leading premium gym tile. The tile is made up of two layers; a high-impact 17mm SBR and a 3mm premium EPDM smooth top layer. The tiles are connected using sunken plastic fixers underneath the base of the tile to ensure there is no movement. The result is a stunning gym floor finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe tiles come with a light grey fleck and are completed with a black bonded edge tile to ensure there are no trip hazards when finishing your space.\u003c\/p\u003e\n\u003cp\u003eThe tile is also available in a 40mm depth.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEPDM rubber\u003c\/b\u003e (Ethylene Propylene Diene Monomer \u003cb\u003erubber\u003c\/b\u003e) is a high-density synthetic \u003cb\u003erubber\u003c\/b\u003e primarily used for high intensity training zones, it is heat resistant, extremely hard wearing with a clean smooth finish.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003estyrene-butadiene rubber \u003c\/b\u003e(\u003cb\u003eSBR\u003c\/b\u003e) is derived from styrene and butadiene. These materials have good abrasion resistance and good aging stability when bonded, offering the perfect gym floor material for dropping heavy weights.\u003c\/p\u003e\n\u003cp\u003eIf you require different thicknesses of matting, we stock mats in 40mm thickness. Please call for a custom quote. If unsure of matting requirements, simply tell us your room size and we will send you a quote.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455523819619,"sku":"PSMA0408","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/primalstrength-epdm-flooring-front-1.jpg?v=1719390825"},{"product_id":"primal-strength-commercial-standing-t-bar-row","title":"Primal Performance Series Standing T-Bar Row","description":"\u003cul\u003e\n\u003cli class=\"p2\"\u003e\n\u003cp\u003eIntroducing the Primal Performance Series Standing T-Bar Row – your ultimate companion for achieving powerful back and upper body strength. 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Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/li\u003e\n\u003cli\u003eGas Sprung Adjustments\u003c\/li\u003e\n\u003cli\u003eUp to 125kg Stacks\u003c\/li\u003e\n\u003cli\u003e3mm Laser Cut Steel Frames\u003c\/li\u003e\n\u003cli\u003eElectro-Powder Coated in Matte Black\u003c\/li\u003e\n\u003cli\u003eLaser Cut Frame Shrouds\u003c\/li\u003e\n\u003cli\u003eDouble Stitched “Customisable” Pad Covers\u003c\/li\u003e\n\u003cli\u003eUrethane Injection Moulded Pads\u003c\/li\u003e\n\u003cli\u003e1000kg Rated Cables\u003c\/li\u003e\n\u003cli\u003eRange of 12 Machines\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455547281507,"sku":"USSS0113","price":4879.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Monster-Series-Tricep-Dip.jpg?v=1719391143"},{"product_id":"primal-strength-40mm-epdm-premium-gym-tile-1m-x-0-5m-x-40mm","title":"Grey Fleck EPDM 40mm - Tile (1m x 0.5m) - INCLUDING CLIPS","description":"\u003cp\u003eThe Primal 40mm EPDM Premium 1m x 0.5m Gym Tile is our industry-leading premium gym tile. The tile is made up of two layers; a high-impact 36mm SBR and a 4mm premium EPDM smooth top layer. The tiles are connected using sunken plastic fixers underneath the base of the tile to ensure there is no movement. The result is a stunning gym floor finish.\u003c\/p\u003e\n\u003cp\u003eThe tiles come with a light grey fleck and are completed with a black bonded edge tile to ensure there are no trip hazards when finishing your space.\u003c\/p\u003e\n\u003cp\u003eThe tile is also available in a 20mm depth.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEPDM rubber\u003c\/b\u003e (Ethylene Propylene Diene Monomer \u003cb\u003erubber\u003c\/b\u003e) is a high-density synthetic \u003cb\u003erubber\u003c\/b\u003e primarily used for high intensity training zones, it is heat resistant, extremely hard wearing with a clean smooth finish.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003estyrene-butadiene rubber \u003c\/b\u003e(\u003cb\u003eSBR\u003c\/b\u003e) is derived from styrene and butadiene. These materials have good abrasion resistance and good aging stability when bonded, offering the perfect gym floor material for dropping heavy weights.\u003c\/p\u003e\n\u003cp\u003eThe Primal 40mm EPDM Premium 1m x 0.5m Gym Tile Spec:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium, industry-leading smooth finish\u003c\/li\u003e\n\u003cli\u003eHigh impact to protect floors and equipment\u003c\/li\u003e\n\u003cli\u003eFlexible with a light bounce\u003c\/li\u003e\n\u003cli\u003eSlip resistant\u003c\/li\u003e\n\u003cli\u003eEasy to lay (interlocking fixers under the tile)\u003c\/li\u003e\n\u003cli\u003eEasy to clean\u003c\/li\u003e\n\u003cli\u003eMeet UK Fire and Smoke Emission Regulations\u003c\/li\u003e\n\u003cli\u003eSound resistant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you require different thicknesses of matting, we stock mats in 20mm and 40mm thickness. Please call for a custom quote. If unsure of matting requirements, simply tell us your room size and we will send you a quote.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455549575267,"sku":"PSMA0409","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/primalstrength-epdm-flooring-front-1_1317a4c3-cc6d-4df1-b62e-3cdf92aa93d5.jpg?v=1719391181"},{"product_id":"primal-strength-its-heavy-4-needle-steel-olympic-bar","title":"4 Needle Steel 450kg Rated Bar","description":"\u003cp\u003eThis heavy-duty 20kg \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/barbells\" title=\"Barbells\"\u003ebarbell\u003c\/a\u003e is crafted from high tensile steel with a durable hard chrome coating for superior grip and is backed by an impressive 2-year full commercial breaks warranty for added assurance during intense lifting sessions.\u003c\/p\u003e\n\u003cp\u003eWhen designing the Primal Performance Series 4 Needle Steel 450kg Rated Bar we used 4-needle bearings for a smooth, reduced friction spin, with brass bushing for extra support.\u003c\/p\u003e\n\u003cp\u003eThis 7ft Olympic grade bar has been engineered for multi-purpose daily use in Powerlifting, Olympic lifting or \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/functional-training\" title=\"Functional training equipment\"\u003efunctional training\u003c\/a\u003e routines. Combine with any \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/bumper-plates\" title=\"Bumper plates\"\u003ePrimal bumper plate\u003c\/a\u003e and \u003ca href=\"https:\/\/us.primalstrength.com\/products\/primal-pro-series-collars?_pos=1\u0026amp;_psq=collars\u0026amp;_ss=e\u0026amp;_v=1.0\" title=\"Barbell collars\"\u003ebarbell collars\u003c\/a\u003e for the complete lifting kit.\u003c\/p\u003e\n\u003cp\u003eTested to 160,000 pounds per square inch with a max loading capacity of 450kg, this robust light-commercial barbell can be used for the heavier Powerlifting sessions but also for dynamic Olympic lifts like snatches or clean \u0026amp; jerks. This is thanks to a medium whip which provides sufficient flexibility to generate speed under the bar for explosive movements. The combination of 1.2mm medium knurling and the smooth spin on this bar also gives added versatility for functional training exercises likes cleans or deadlifts.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455550296163,"sku":"PSBA0055","price":174.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSBA0055-Pro4NeedleSteel450kgRatedBar-OlympicBarbells-HeroRender_e90a7a73-9b16-4277-b2b2-6727c4d3c796.jpg?v=1784814233"},{"product_id":"primal-strength-its-heavy-steel-dual-olympic-8-needle-bar","title":"8 Needle Steel 680kg Rated Barbell","description":"\u003cp\u003ePrimal \"It's Heavy\" Steel Dual Olympic 8 Needle Bar. The bar has been engineered for multi-purpose use within heavy Power-lifting, Olympic-lifting and functional fitness applications.\u003c\/p\u003e\n\u003cp\u003eWhen designing the “Its Heavy” Olympic Bar, we used 8-needle bearings for an extremely smooth, reduced-friction, quality, spin whilst ensuring a market-leading level of durability for heavy duty lifting. The bar is tested to a minimum of 190,000 lbs per square inch level and we machine-test each bar repeatedly under stresses of up to and including 1000kg. The military-grade ceramic coating also presents a best in class finish for Olympic bars and simply will not chip off under the heaviest use. The only possible damage or scratching will come from metal or poor-quality J-Hooks\/Safety Spotters.\u003c\/p\u003e\n\u003cp\u003eThe “It’s Heavy” Olympic Bar has no centre knurl, utilising dual knurling for Power and Olympic lifting. The bar has a normal flex\/whip and will always spring back perfectly. The heavy-duty bar is warrantied for being dropped when used with quality bumper plates.\u003c\/p\u003e\n\u003cp\u003eThe “It’s Heavy” Olympic Bar has been designed for use in any sports facility, commercial gym, PT studio or home. It weighs exactly 20kg (aside from the ‘Linda’ Pink Ceramic-Coated Bar which weighs 15kg) and is suitable with all Olympic-size, 50mm discs.\u003c\/p\u003e\n\u003cp\u003eWe recommend using the “It’s Heavy” Olympic Bar with our Performance Series Urethane Bumpers, Coloured Rubber Bumpers and our Hi-Temp Grain Bumpers.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455552393315,"sku":"PSBA0054","price":329.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Primal-Strength-Chrome-Bar-2_1be0b54c-0f4f-47ad-a2fb-ca4fa23451fa.jpg?v=1719391197"},{"product_id":"primal-strength-monster-series-dual-pulley-with-125kg-stacks","title":"Primal Performance Series 280lbs Pin-Select - Dual Adjustable Pulley (2 x 280lbs Stacks)","description":"\u003cul\u003e\n\u003cli\u003ePrimal Performance Series dual pulley\u003c\/li\u003e\n\u003cli\u003e125kg stacks\u003c\/li\u003e\n\u003cli\u003e2:1 Weight stack ratio\u003c\/li\u003e\n\u003cli\u003eLaser cut stack guards\u003c\/li\u003e\n\u003cli\u003eMetallic matte black finish\u003c\/li\u003e\n\u003cli\u003eMagnetic pop pins\u003c\/li\u003e\n\u003cli\u003eRevolving Stirrup handles included\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe PRIMAL Performance Series 125kg Pin-Select Dual Adjustable Pulley represents a cutting-edge strength equipment solution designed for commercial gym owners and athletes who demand the highest quality, durability, and unmatched ergonomic design. PRIMAL is committed to creating premium gym equipment that equips every individual to discover their true potential, and our Performance Series is a testament to our passion for excellence.\u003c\/p\u003e\n\u003cp\u003eThe PRIMAL Performance Series 125kg Pin-Select Dual Adjustable Pulley stands out with its dual pulley system, designed to provide smooth and efficient workouts to challenge and empower users. Each side boasts a generous 125kg weight stack, perfect for users of all fitness levels. The 2:1 ratio ensures an optimal balance between resistance and movement, offering a truly transformative workout experience.\u003c\/p\u003e\n\u003cp\u003eOur attention to detail is evident in the laser-cut stack guards and the sleek metallic matte black finish, making this dual pulley system a striking addition to your gym's strength equipment line-up. The magnetic pop pins provide added safety and ease of use, allowing for quick and secure weight adjustments between sets.\u003c\/p\u003e\n\u003cp\u003eChoose the PRIMAL Performance Series 125kg Pin-Select Dual Adjustable Pulley for your commercial gym and provide your members with a strength training solution that is both resilient and ergonomically designed. Together, let's help them defy limitations, break boundaries, and tap into the strength within. \u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455552720995,"sku":"USSS9013","price":6554.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/AdjustablePulley01.jpg?v=1719391205"},{"product_id":"primal-strength-v3-home-rack-with-lat-pull-row","title":"Home Rack with Dip \u0026 Landmine","description":"\u003cul\u003e\n\u003cli\u003eIncludes: Lat Pulldown and Low Row positions, Dip Handle, Landmine attachment, J-Hooks and Olympic Plate Storage pins\u003c\/li\u003e\n\u003cli\u003eMax loading 250KG\u003c\/li\u003e\n\u003cli\u003eDimensions 170cm x 167cm x 217cm (L x W x H) - inc storage pins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe PRIMAL Personal Series Home Rack is the ultimate strength training solution for those looking to elevate their home workout experience. Driven by our commitment to exceptional quality, durability, and performance, this versatile piece of equipment encapsulates the PRIMAL spirit, empowering you to unleash your full potential and push yourself to the limit from within the comfort of your own home\u003c\/p\u003e\n\u003cp\u003eOur Personal Series Home Rack is meticulously engineered to cater to a diverse range of strength exercises, ensuring you never run out of workout options. It includes Lat Pulldown and Low Row positions, a Dip Handle, Landmine attachment, J-Hooks, and Olympic Plate Storage pins – all designed to provide an exceptional workout experience in a space-efficient manner.\u003c\/p\u003e\n\u003cp\u003eWith a maximum loading capacity of 250KG, this multifunctional home rack is suitable for individuals of all fitness levels. Whether you're a seasoned athlete or a fitness enthusiast looking to push your limits, the PRIMAL Personal Series Home Rack enables you to reach your exercise goals at home without compromising on quality or performance.\u003c\/p\u003e\n\u003cp\u003eInvesting in the PRIMAL Personal brings unparalleled benefits to your home gym setup. You'll be equipping your space with industry-leading strength equipment that is built to last, allowing you to focus on your fitness goals without worrying about the durability of your gear.\u003c\/p\u003e\n\u003cp\u003eTransform your home gym experience with the PRIMAL Personal Series and witness the exceptional craftsmanship and performance that sets PRIMAL apart. Dare to challenge the status quo and embrace the relentless innovation that defines the PRIMAL brand. Equip your home gym with the best, and watch yourself discover your true strength potential.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eMaximum Weight Capacities\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003ePulley attachment: 100KG\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eBar catcher: 150KG\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003ePull up bar: 120KG\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBull Horns: 50*220mm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDip Handles: 120kg\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455553409123,"sku":"PSPR0034","price":599.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSPR0034-Personal_Home_Rack-Gym_Racks-Hero_Render.jpg?v=1784814304"},{"product_id":"primal-hex-bar","title":"Hex Bar (25kg)","description":"\u003cul\u003e\n\u003cli\u003eTotal Length – 144cm\u003c\/li\u003e\n\u003cli\u003eTotal Width – 66cm\u003c\/li\u003e\n\u003cli\u003eBullhorn Length – 25cm\u003c\/li\u003e\n\u003cli\u003eDistance Between Handles – 65cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455554293859,"sku":"PSBA0067","price":159.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSBA0067-Pro-Hex-Bar-Specialist-Bars-Hero-Render.jpg?v=1784814378"},{"product_id":"monster-series-dual-chest-shoulder-press","title":"Primal Performance Series 280lbs Pin-Select Dual - Chest\/Shoulder Press","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eThe Primal Performance Series Dual Range is the industry leading range of heavy duty, commercial dual selectorised machines. 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Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455556849763,"sku":"USSS0043","price":5754.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Shoulderpress1.jpg?v=1719391256"},{"product_id":"primal-strength-hiit-rower","title":"Primal Pro Series HIIT Rower","description":"\u003cp\u003eThe Primal HIIT Rowing Machine has been designed for the most robust environments. The HIIT Rower is ideal for the gym floor and for in functional, studio and HIIT training spaces. In addition to the sleek and robust design we have added one of the most comprehensive consoles providing feedback on time, time\/500m avg, watts, distance, distance\/30min, calories\/hr, watts avg, cycle (interval). 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