{"title":"Black Friday All Deals","description":"\u003cp\u003eBLACK FRIDAY 2025. Strength starts here. Elite equipment. Now within reach.\u003c\/p\u003e","products":[{"product_id":"primal-strength-20mm-epdm-premium-1m-x-50cm-gym-tile","title":"Grey Fleck EPDM 20mm - Tile (1m x 0.5m) - INCLUDING CLIPS","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cli\u003ePremium, industry-leading smooth finish\u003c\/li\u003e\n\u003cli\u003eHigh impact to protect floors and equipment\u003c\/li\u003e\n\u003cli\u003eFlexible with a light bounce\u003c\/li\u003e\n\u003cli\u003eSlip resistant\u003c\/li\u003e\n\u003cli\u003eEasy to lay (interlocking fixers under the tile)\u003c\/li\u003e\n\u003cli\u003eEasy to clean\u003c\/li\u003e\n\u003cli\u003eMeet UK Fire and Smoke Emission Regulations\u003c\/li\u003e\n\u003cli\u003eSound resistant\u003c\/li\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Primal 20mm EPDM Premium 1m x 0.5m Gym Tile is our industry-leading premium gym tile. The tile is made up of two layers; a high-impact 17mm SBR and a 3mm premium EPDM smooth top layer. The tiles are connected using sunken plastic fixers underneath the base of the tile to ensure there is no movement. The result is a stunning gym floor finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe tiles come with a light grey fleck and are completed with a black bonded edge tile to ensure there are no trip hazards when finishing your space.\u003c\/p\u003e\n\u003cp\u003eThe tile is also available in a 40mm depth.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEPDM rubber\u003c\/b\u003e (Ethylene Propylene Diene Monomer \u003cb\u003erubber\u003c\/b\u003e) is a high-density synthetic \u003cb\u003erubber\u003c\/b\u003e primarily used for high intensity training zones, it is heat resistant, extremely hard wearing with a clean smooth finish.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003estyrene-butadiene rubber \u003c\/b\u003e(\u003cb\u003eSBR\u003c\/b\u003e) is derived from styrene and butadiene. These materials have good abrasion resistance and good aging stability when bonded, offering the perfect gym floor material for dropping heavy weights.\u003c\/p\u003e\n\u003cp\u003eIf you require different thicknesses of matting, we stock mats in 40mm thickness. Please call for a custom quote. If unsure of matting requirements, simply tell us your room size and we will send you a quote.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455523819619,"sku":"PSMA0408","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/primalstrength-epdm-flooring-front-1.jpg?v=1719390825"},{"product_id":"primal-strength-multi-adjustable-bench-with-foot-support","title":"Adjustable Bench with Foot Support","description":"\u003cp\u003eThe Primal Personal Series Adjustable Bench with Foot Support is the ultimate PT or high-end home bench.\u003c\/p\u003e\n\u003cp\u003eConstructed from robotically welded steel with a chrome back support, this weight bench is complete with multi-angle seat, adjustable back pad and foot support for ultimate flexibility.\u003c\/p\u003e\n\u003cp\u003eDesigned for home use but also perfectly suitable for PT studios, this is the perfect flat, incline or decline bench for a varied high intensity workout.\u003c\/p\u003e\n\u003cp\u003eCombine this versatile bench with dumbbells or with a Primal power rack for the complete workout session from your home or light commercial gym. \u003c\/p\u003e\n\u003cp\u003eFinished with premium foam padding and rip-resistant upholstery to ensure the bench is engineered to last, the Primal Personal Series Adjustable Bench with Foot Support also features laser cut Primal branding which adds a quality aesthetic to any gym environment.\u003c\/p\u003e\n\u003cp\u003eBuilt with durability in mind, this sturdy weight bench supports an impressive max weight capacity of 500kg (including the user) and is backed by a 5-year frame warranty, 2 years on parts and 1 year on pads \u0026amp; upholstery for added assurance during the most intense sessions.\u003c\/p\u003e\n\u003cp\u003eThis gym bench can easily be transported on its back wheels and the rubberised handle on the front facilitates easy movement of the bench during training.\u003c\/p\u003e\n\u003cp\u003eAs with all Primal benches, the Primal Personal Series Adjustable Bench with Foot Support doesn’t have any plastic parts or plastic pop pins which can often get damaged.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455530143843,"sku":"PSWB3023","price":274.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSWB2023-Personal-Multi-Adjustable-Bench-With-Foot-Support-Adjustable-Benches-Hero-Image.jpg?v=1784813847"},{"product_id":"primal-strength-speed-rope-steel-handle","title":"3m Speed Rope Steel Handle","description":"\u003cp\u003eThe PRIMAL Performance Series Speed Rope with Steel Handles is functional fitness accessory designed for those seeking a high-quality, reliable and versatile skipping experience. As a brand that's dedicated to empowering individuals to unleash their true strength potential, PRIMAL delivers equipment that will elevate your workout routine and help you defy limitations.\u003c\/p\u003e\n\u003cp\u003eFeaturing lightweight steel handles, the PRIMAL Performance Series Speed Rope ensures a comfortable and secure grip during your workout. The firm knurling, adorned with a laser-cut Primal logo, adds a touch of style and provides an even better grip for those intense skipping sessions.\u003c\/p\u003e\n\u003cp\u003eThe adjustable length of the speed rope caters to users of all heights, allowing for a tailored and efficient workout. Simply use the adjustable screw fixing to set the rope to your desired length and you're ready to start skipping.\u003c\/p\u003e\n\u003cp\u003eOne of the standout features of the PRIMAL Performance Series Speed Rope is its smooth swivel bearing, which delivers a rapid, multi-directional spin for a seamless and enjoyable skipping experience. This high-quality design helps you push your limits and achieve your fitness goals.\u003c\/p\u003e\n\u003cp\u003eChoose the PRIMAL Performance Series Speed Rope with Steel Handles and join the movement that's inspiring fitness enthusiasts across the nation. Experience the PRIMAL difference and elevate your workout with equipment that encourages you to tap into your inner strength. Let PRIMAL be your partner on your fitness journey, and together, we'll help you break boundaries and achieve greatness.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455534403683,"sku":"PSAC0135","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSAC0135-PerformanceSpeedRopeSteelHandle-FunctionalAccessories-HeroRender.png?v=1784813869"},{"product_id":"primal-strength-its-heavy-4-needle-steel-olympic-bar","title":"4 Needle Steel 450kg Rated Bar","description":"\u003cp\u003eThis heavy-duty 20kg \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/barbells\" title=\"Barbells\"\u003ebarbell\u003c\/a\u003e is crafted from high tensile steel with a durable hard chrome coating for superior grip and is backed by an impressive 2-year full commercial breaks warranty for added assurance during intense lifting sessions.\u003c\/p\u003e\n\u003cp\u003eWhen designing the Primal Performance Series 4 Needle Steel 450kg Rated Bar we used 4-needle bearings for a smooth, reduced friction spin, with brass bushing for extra support.\u003c\/p\u003e\n\u003cp\u003eThis 7ft Olympic grade bar has been engineered for multi-purpose daily use in Powerlifting, Olympic lifting or \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/functional-training\" title=\"Functional training equipment\"\u003efunctional training\u003c\/a\u003e routines. Combine with any \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/bumper-plates\" title=\"Bumper plates\"\u003ePrimal bumper plate\u003c\/a\u003e and \u003ca href=\"https:\/\/us.primalstrength.com\/products\/primal-pro-series-collars?_pos=1\u0026amp;_psq=collars\u0026amp;_ss=e\u0026amp;_v=1.0\" title=\"Barbell collars\"\u003ebarbell collars\u003c\/a\u003e for the complete lifting kit.\u003c\/p\u003e\n\u003cp\u003eTested to 160,000 pounds per square inch with a max loading capacity of 450kg, this robust light-commercial barbell can be used for the heavier Powerlifting sessions but also for dynamic Olympic lifts like snatches or clean \u0026amp; jerks. This is thanks to a medium whip which provides sufficient flexibility to generate speed under the bar for explosive movements. The combination of 1.2mm medium knurling and the smooth spin on this bar also gives added versatility for functional training exercises likes cleans or deadlifts.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455550296163,"sku":"PSBA0055","price":174.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSBA0055-Pro4NeedleSteel450kgRatedBar-OlympicBarbells-HeroRender_e90a7a73-9b16-4277-b2b2-6727c4d3c796.jpg?v=1784814233"},{"product_id":"primal-strength-v3-home-rack-with-lat-pull-row","title":"Home Rack with Dip \u0026 Landmine","description":"\u003cul\u003e\n\u003cli\u003eIncludes: Lat Pulldown and Low Row positions, Dip Handle, Landmine attachment, J-Hooks and Olympic Plate Storage pins\u003c\/li\u003e\n\u003cli\u003eMax loading 250KG\u003c\/li\u003e\n\u003cli\u003eDimensions 170cm x 167cm x 217cm (L x W x H) - inc storage pins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe PRIMAL Personal Series Home Rack is the ultimate strength training solution for those looking to elevate their home workout experience. Driven by our commitment to exceptional quality, durability, and performance, this versatile piece of equipment encapsulates the PRIMAL spirit, empowering you to unleash your full potential and push yourself to the limit from within the comfort of your own home\u003c\/p\u003e\n\u003cp\u003eOur Personal Series Home Rack is meticulously engineered to cater to a diverse range of strength exercises, ensuring you never run out of workout options. It includes Lat Pulldown and Low Row positions, a Dip Handle, Landmine attachment, J-Hooks, and Olympic Plate Storage pins – all designed to provide an exceptional workout experience in a space-efficient manner.\u003c\/p\u003e\n\u003cp\u003eWith a maximum loading capacity of 250KG, this multifunctional home rack is suitable for individuals of all fitness levels. Whether you're a seasoned athlete or a fitness enthusiast looking to push your limits, the PRIMAL Personal Series Home Rack enables you to reach your exercise goals at home without compromising on quality or performance.\u003c\/p\u003e\n\u003cp\u003eInvesting in the PRIMAL Personal brings unparalleled benefits to your home gym setup. You'll be equipping your space with industry-leading strength equipment that is built to last, allowing you to focus on your fitness goals without worrying about the durability of your gear.\u003c\/p\u003e\n\u003cp\u003eTransform your home gym experience with the PRIMAL Personal Series and witness the exceptional craftsmanship and performance that sets PRIMAL apart. Dare to challenge the status quo and embrace the relentless innovation that defines the PRIMAL brand. Equip your home gym with the best, and watch yourself discover your true strength potential.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eMaximum Weight Capacities\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003ePulley attachment: 100KG\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003eBar catcher: 150KG\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan\u003ePull up bar: 120KG\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBull Horns: 50*220mm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDip Handles: 120kg\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455553409123,"sku":"PSPR0034","price":599.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSPR0034-Personal_Home_Rack-Gym_Racks-Hero_Render.jpg?v=1784814304"},{"product_id":"primal-strength-v2-elite-4-station-gym","title":"Club 4-Station Multi-Stack Gym","description":"\u003cp\u003eTransform your commercial gym environment with the Primal Performance Series Club 4-Station Multi-Stack Gym, the ultimate all-in-one fitness solution for high traffic commercial gyms and performance centres.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerformance Upholstery:\u003c\/strong\u003e Experience comfort and hygiene with polyurethane anti-sweat and antibacterial upholstery.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile Dual Pulleys:\u003c\/strong\u003e Enjoy the convenience of dual pulleys for lat pulldown and low row stations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdjustable Roller Tubing:\u003c\/strong\u003e Achieve optimal positioning with stainless steel roller tubing offering 32 adjustable positions on high\/low pulley.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Build:\u003c\/strong\u003e Experience smooth operation with aluminium pulley wheels and 5.8mm PU-covered pulley cables.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRobust Construction:\u003c\/strong\u003e Built to last with 2.5mm steel frame thickness and steel weight-stack shrouds.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMulti-Grip Chin-Up:\u003c\/strong\u003e Benefit from a stainless steel chin-up handle with multiple grip options for effective upper body workouts.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDurable Finish:\u003c\/strong\u003e The double-layer frame paint coating ensures longevity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFloor Protection:\u003c\/strong\u003e Anti-slip rubber protectors safeguard your floor.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComplete Accessories:\u003c\/strong\u003e Comes with lat pulldown bar, tricep v-bar, and stirrup handles.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e123kg Weight stacks with 1:1 weight stack ratio on pulldown \u0026amp; low row, 2:1 on all others\u003c\/p\u003e\n\u003cp\u003eElevate your training with the Primal Performance Series Club 4-Station Multi-Stack Gym – designed for versatility, comfort, and durability.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455567269987,"sku":"PSSS2150","price":6999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0150-Performance-4-Station-Multi-Stack-Gym-Multi-Gyms-Hero-Render.jpg?v=1784814504"},{"product_id":"primal-strength-landmine-for-home-series-power-rack","title":"Landmine for Home Series Modular Power Rack","description":"","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455570251875,"sku":"PSAC0315","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSAC0315-Personal-Landmine-for-Home-Modular-Power-Rack-Rack-Accessories-Hero-Render.jpg?v=1784814568"},{"product_id":"primal-strength-pro-series-hiit-air-bike-1","title":"HIIT Air Bike","description":"\u003cp\u003eThe Performance Series HIIT Air Bike is a conditioning essential for functional training. Experience a truly testing workout where huge demand is placed on the muscles of the upper and lower body, as well as the heart and lungs. \u003cbr\u003e\u003cbr\u003eQuite simply, the harder you work on the Performance Series HIIT Air Bike the more resistance is created improving metabolic conditioning and enhancing endurance.\u003cbr\u003e\u003cbr\u003eWith an impressive 150kg max user weight capacity, this is a superb option for all fitness levels and an ideal addition to any fitness facility or home training set-up.\u003c\/p\u003e\n\u003cp\u003eSingle-stage drive belt\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003eRobust powder coated frame finishing\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHeavy duty commercial frame\u003c\/p\u003e\n\u003cp\u003eNon-slip dual-grip handles\u003c\/p\u003e\n\u003cp\u003eOver-sized saddle cushion for comfort\u003c\/p\u003e\n\u003cp\u003eVertical \u0026amp; horizontal seat adjustments\u003c\/p\u003e\n\u003cp\u003eTransport wheels \u0026amp; handle\u003c\/p\u003e\n\u003cp\u003eLCD Console with time, pace, distance, speed, calories, watts, pulse\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eInterval programmes, Bluetooth \u0026amp; wireless receiver\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455570677859,"sku":"PSEB0099","price":999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/AirBike_sidecopywhite.jpg?v=1784814579"},{"product_id":"primal-personal-hiit-bench-package","title":"Home HIIT Bench Package","description":"\u003cp\u003eTransform your home gym experience with the Primal Personal Series HIIT Bench Package, a fantastic option whether you’re a complete beginner starting your fitness journey or a seasoned fitness enthusiast. This incredible equipment bundle will maximise your home workouts while taking up a very modest amount of space.\u003c\/p\u003e\n\u003cp\u003eThe Primal Personal Series HIIT Bench is a heavy duty multi-functional workout bench with a uniquely designed storage undercarriage specifically for use with the \u003ca title=\"Adjustable dumbbells\" href=\"https:\/\/us.primalstrength.com\/products\/primal-strength-personal-series-25kg-adjustable-dumbbells-pair?_pos=1\u0026amp;_psq=25kg+adjustable\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003ePrimal Personal Series 25kg Adjustable Dumbbells\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eWorkout flexibility is key to the design with an adjustable back pad making both flat and incline exercises possible. This versatile bench is also perfect for other functional training routines which may involve plyo box movements such as box jumps and step-ups.\u003c\/p\u003e\n\u003cp\u003eThis sleek \u003ca title=\"Gym weight benches\" href=\"https:\/\/us.primalstrength.com\/collections\/weight-benches\"\u003eweight bench\u003c\/a\u003e also boasts front and rear accessory storage compartments and an over-sized handle with rear transport wheels for easy manoeuvrability. The handle can also be used as an anchor for use with the battlerope or powerbands and there are also 2 rear positioned d-rings for use with soft-grip exercise bands.\u003c\/p\u003e\n\u003cp\u003eThe Primal Personal Series 25kg Adjustable Dumbbells are housed in the bench undercarriage and provide the variety of having multiple dumbbell sizes in a single pair of easily adjustable dumbbells and users can move between weights in seconds, from 4.5kg up to 25kg, per handle.\u003c\/p\u003e\n\u003cp\u003eAngled storage trays on either side allows easy access and the \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/dumbbells\" title=\"Dumbbells\"\u003edumbbells\u003c\/a\u003e can be lifted and replaced without any inconvenience and the dumbbells can be secured in place with the included nylon easy-clip straps.\u003c\/p\u003e\n\u003cp\u003eAlso included is the \u003ca href=\"https:\/\/us.primalstrength.com\/products\/primal-strength-personal-series-18kg-adjustable-kettlebell?_pos=1\u0026amp;_psq=18kg\u0026amp;_ss=e\u0026amp;_v=1.0\" title=\"Adjustable kettlebell\"\u003ePrimal Personal Series 18kg Adjustable Kettlebell\u003c\/a\u003e which has 5 different weight adjustments in one space saving unit. With a simple turn of the dial on top of the kettlebell, users can move between 4.5kg and 18kg in a few moments.\u003c\/p\u003e\n\u003cp\u003eThis\u003ca title=\"Home gym packages\" href=\"https:\/\/us.primalstrength.com\/collections\/home-gym-packages\"\u003e home gym package\u003c\/a\u003e provides the perfect blend of strength, functional and core training equipment with a mini foam roller, 9 metre\/9kg battlerope, \u003ca href=\"https:\/\/us.primalstrength.com\/products\/material-glute-band\" title=\"Glute training band\"\u003emedium glute band\u003c\/a\u003e, \u003ca title=\"Resistance training band\" href=\"https:\/\/us.primalstrength.com\/products\/primal-strength-premium-resistance-band-with-handle?_pos=1\u0026amp;_psq=PSAC201\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003emedium resistance band\u003c\/a\u003e and \u003ca href=\"https:\/\/us.primalstrength.com\/products\/powerbands\" title=\"Gym powerbands\"\u003elight powerband \u003c\/a\u003ealso featured.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455574249571,"sku":"PSWB5000","price":999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSWB5000-Personal-HIIT-Bench-Package-Home-Gym-Packages-Hero-Render.jpg?v=1784814663"},{"product_id":"primal-performance-series-45-degree-high-row","title":"125kg Pin-Select - Incline Cable Row","description":"\u003cp\u003eThe Primal Performance Series Incline Cable Row is a modern take on an old school classic, with focus on durability, safety and performance.\u003c\/p\u003e\n\u003cp\u003eThe angled pull, combined with an elevated foot position, make it easy to isolate the lats through their full range of motion whilst maintaining a safe position for the lower back.\u003c\/p\u003e\n\u003cp\u003eAn oversized foot platform allows perfect bracing for users of all heights and promotes perfect form when activating a variety of back muscle groups.\u003c\/p\u003e\n\u003cp\u003eEasily choose the perfect foot placement to perfectly align your upper back muscles with the cable. With the feet elevated it's extremely difficult to “cheat” by pushing with the legs!\u003c\/p\u003e\n\u003cp\u003eEffortlessly adjust the resistance in 5kg increments using the simple 125kg pin-select system, to match the desired weight load to your fitness goals.\u003c\/p\u003e\n\u003cp\u003eAn ergonomically designed sloping handle storage shelf makes it easy to start and stop the pulling motion without straining muscles.\u003c\/p\u003e\n\u003cp\u003eSuper duty cable pulleys combined with a massive weight stack and 1:1 pulley ratio make for an incredibly smooth pull, rep after rep.\u003c\/p\u003e\n\u003cp\u003eConstructed from a heavy-duty steel frame with a hard-wearing matte black finish and complemented with a high density foam seat pad, the Primal Performance Series 125kg Pin-Select - Incline Cable Row ensures long lasting performance and is backed by a 5-year full commercial frame warranty for added assurance in high-intensity gym environments.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455578411107,"sku":"PSSS0145","price":1599.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0145-Performance-125kg-Pin-Select-Incline-Cable-Row-Back-Machines-Hero-Image.jpg?v=1784814749"},{"product_id":"primal-performance-series-125kg-pin-select-seated-row","title":"125kg Pin-Select - Seated Row","description":"\u003cp\u003eRefined for efficiency, biomechanics, and precision, the Primal Performance Series 125kg Pin-Select Seated Row delivers a smooth, controlled rowing motion, ideal for targeting the lats, traps, and rhomboids. Built for commercial use, this machine combines intelligent engineering with an intuitive design for maximum results.\u003c\/p\u003e\n\u003cp\u003eA solid 125kg weight stack allows for progressive overload, while the pin-select system ensures effortless resistance adjustments in 5kg increments. The independent arm movement promotes balanced muscle engagement, eliminating imbalances and optimising contraction.\u003c\/p\u003e\n\u003cp\u003eThe urethane injection-moulded seat and chest pads provide firm yet comfortable support, reducing strain and ensuring a stable lifting position. Anti-sweat, antibacterial upholstery enhances hygiene, making it ideal for high-use gym environments. The dual-grip handle design enables varied grip positions to customise muscle activation, while the precision-guided movement pattern reduces joint stress and enhances control.\u003c\/p\u003e\n\u003cp\u003eDesigned for serious lifters and commercial gym owners, the Primal Performance Series Pin-Select Seated Row is a testament to quality, functionality, and performance.\u003c\/p\u003e\n\u003cp\u003eEngineered for strength. 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Nylon rollers fitted to the pegs reduce band wear and ensure smoother operation.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Primal Performance Series Plate Loaded Horizontal to 70 Degree Leg Press provides targeted loading to the muscles of the lower body. Multiple angle adjustments tailor the movement to your individual biomechanics and the oversize weight horns with integrated band pegs give enough weight capacity for even the strongest of users.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455614160995,"sku":"PSSS0257","price":3299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/psss0257LegPress.jpg?v=1719391943"},{"product_id":"primal-performance-series-plate-loaded-power-squat","title":"Plate Loading ISO Power Squat","description":"\u003cp\u003e•Easily choose between multiple safety stop positions to control the range of motion.\u003c\/p\u003e\n\u003cp\u003e•Adjustable Width Shoulder pads. The high density foam shoulder pads adjust on a linear rail so users of all sizes have a secure and comfortable set-up.\u003c\/p\u003e\n\u003cp\u003e• Integrated Squat Ramp. 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The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. 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Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1:1 Weight stack ratio\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397287080035,"sku":"PSSS2044","price":3499.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0044-Performance_125kg_Pin_Select_Lat_Pulldown_Seated_Row-Single_Dual_Stations-Hero_Image.png?v=1784814413"},{"product_id":"primal-strength-rubber-gym-tile-matting-black-epdm-1m-x-0-5m-x-20mm-corner_236853","title":"Black EPDM 20mm Corner (1m x 0.5m)","description":"","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397301334115,"sku":"PSMA0604","price":7.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Corner_ffde7563-47de-4312-b46e-478e64fa3399.jpg?v=1784814442"},{"product_id":"primal-strength-rubber-gym-tile-matting-black-epdm-1m-x-0-5m-x-40mm-corner_236855","title":"Black EPDM 40mm Corner (0.15 x 0.15m)","description":"","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397305987171,"sku":"PSMA9024","price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Corner_3b0cb4c8-852d-4862-8260-76e7eebca819.jpg?v=1784814452"},{"product_id":"pin-loaded-seated-hamstring-curl","title":"125kg Pin-Select - Seated Hamstring Curl","description":"\u003cp\u003eUpgrade your commercial gym environment with the Primal Performance Series 125kg Pin-Select Seated Hamstring Curl, meticulously engineered for activating hamstring strength and definition.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrecision Engineering:\u003c\/strong\u003e Designed to exceed the expectations of commercial and professional settings, this Seated Hamstring Curl machine embodies unrivalled performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDual Design for High Demand:\u003c\/strong\u003e Our compact dual design maximises space efficiency, catering to the needs of busy gyms and training centres where space is at a premium.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable Full Range:\u003c\/strong\u003e Multi hinge adjustments empower users to tailor their workouts, ensuring a complete and personalised range of motion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEffortless Adjustments:\u003c\/strong\u003e Gas sprung adjustments guarantee quick and hassle-free customisation, perfect for accommodating a diverse range of users in a busy gym setting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSerious Stacks:\u003c\/strong\u003e With weight stacks of up to 125kg, this machine meets the requirements of even the most ambitious professional athletes and advanced trainees.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt to Endure:\u003c\/strong\u003e Crafted with 3mm laser-cut steel frames and finished in an electro-powder matte black coating, this equipment is engineered to withstand the rigor of continuous use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSleek Aesthetics:\u003c\/strong\u003e Laser-cut frame shrouds lend an elegant touch, elevating the visual appeal of your gym while maintaining a professional look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTailored Comfort:\u003c\/strong\u003e Double-stitched pad covers provide durability while maintaining a customizable aesthetic, ensuring optimal comfort for every user.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eElite-Level Pads:\u003c\/strong\u003e Urethane injection-moulded pads offer premium support, fitting the needs of professional athletes seeking top-notch performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUncompromising Reliability:\u003c\/strong\u003e With 1000kg rated cables, this machine guarantees consistent and dependable operation throughout its lifespan.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397333577827,"sku":"PSSS0141","price":3699.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/SeatedLegCurlResized_1d1d33e0-5618-4fdd-9c3a-5261df511efa.jpg?v=1784814515"},{"product_id":"straight-and-ez-bar-dual-cable-pulley-attachments","title":"Dual Cable Pulley Attachments (Straight \u0026 EZ Bar)","description":"\u003cp\u003eSolid Straight and EZ Bar Attachments for use with most functional trainers\/dual adjustable pulley systems (DAPs)\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":44397343440995,"sku":"PSAC0087","price":79.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSAC0087-Performance-EZ-_-Straight-Bar-Cable-Attachments-Rack-Accessories-Hero-Render.jpg?v=1784814533"},{"product_id":"primal-strength-urethane-bumper-plates","title":"Competition Urethane Bumper (Pairs)","description":"\u003cp\u003eThe Performance Series Urethane Bumper Plates are our highest quality Olympic bumper plates. The Urethane bumper plates have a machined-steel core and every disc is calibrated and tolerance tested to under 5g. The premium Urethane finish ensures the discs are extremely hard-wearing with no bounce. The discs will not scratch, discolour or break and are perfect for Olympic lifting.\u003c\/p\u003e\n\u003cp\u003eAll Performance Series Urethane Bumper plates are Olympic colour-coded and meet the 450mm IWF diameter. The bumpers have a 50mm centre hole. As the discs have machined-steel cores and a Urethane finish they are thinner than our coloured bumper discs, allowing users to load a far higher volume of discs to their bar.\u003c\/p\u003e\n\u003cp\u003eBumper plate width:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e10kg Green: 40mm\u003c\/li\u003e\n\u003cli\u003e15kg Yellow: 48mm\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e25kg Red: 58mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe bumpers are aesthetically superb, with raised, Primal logos and large KG\/Training markers in white. The range comes colour-coded in: Green (10kg), Yellow (15kg), and Red (25kg). The Performance Series Urethane Bumper Plates can be used with any Olympic bar. Whilst the discs are extremely heavy-duty and hard-wearing we recommend the discs are used in a gym or training environment with the correct flooring and aren’t dropped on concrete floors.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"15kg","offer_id":44397465239651,"sku":"PSWD0276","price":99.99,"currency_code":"USD","in_stock":false},{"title":"25kg","offer_id":44397465272419,"sku":"PSWD0278","price":199.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSWD0276-Performance-15kg-Pair-Urethane-Competition-Bumper-Bumper-Plates-Hero-Render.jpg?v=1784814988"},{"product_id":"primal-performance-series-urethane-supercurl-ez-barbell-set-5kg-50kg-10-bars","title":"Urethane Supercurl EZ-Barbell Set 5kg-50kg - (10 Bars)","description":"\u003cdiv class=\"product__short-description fs-body-base\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cp\u003eIntroducing the Primal Performance Series Urethane Supercurl EZ Barbell Set 5KG - 50KG: a pinnacle of quality and versatility for your fitness regimen.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Cast Polyurethane Finish\u003c\/strong\u003e: These barbells feature a premium cast polyurethane finish that not only enhances their appearance but also guarantees durability over the long haul.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHardened Stainless Steel Handles\u003c\/strong\u003e: Designed with hardened stainless steel handles, these barbells ensure a secure and comfortable grip during workouts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3D Primal Logo and Numbering\u003c\/strong\u003e: The inclusion of a 3D Primal logo and numbering not only adds a visual touch but also assists in easy weight identification.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eComprehensive Set\u003c\/strong\u003e: This set includes 10 barbells ranging from 5kg to 50kg, catering to various strength levels and training preferences.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eElevate your training with the Primal Performance Series Urethane Supercurl EZ Barbell Set, offering a blend of style, functionality, and durability to meet the demands of serious fitness enthusiasts. (Storage rack pictured is not included)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":44397465895011,"sku":"PSWD9001","price":1199.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/ezbarweb.jpg?v=1784815037"},{"product_id":"primal-strength-urethane-bumper-plate","title":"Competition Urethane Bumper (Singles)","description":"\u003cp\u003eThe Primal Strength Urethane Bumper Plates are our highest quality Olympic bumper plates. The Urethane bumper plates have a machined-steel core and every disc is calibrated and tolerance tested to under 5g. The premium Urethane finish ensures the discs are extremely hard-wearing with no bounce. The discs will not scratch, discolour or break and are perfect for Olympic lifting.\u003c\/p\u003e\n\u003cp\u003eAll Primal Strength Urethane Bumper plates are Olympic colour-coded and meet the 450mm IWF diameter. The bumpers have a 50mm centre hole. As the discs have machined-steel cores and a Urethane finish they are thinner than our coloured bumper discs, allowing users to load a far higher volume of discs to their bar.\u003c\/p\u003e\n\u003cp\u003eBumper plate thickness:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5kg Grey: 20mm\u003c\/li\u003e\n\u003cli\u003e10kg Green: 40mm\u003c\/li\u003e\n\u003cli\u003e15kg Yellow: 48mm\u003c\/li\u003e\n\u003cli\u003e20kg Blue: 53mm\u003c\/li\u003e\n\u003cli\u003e25kg Red: 58mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe bumpers are aesthetically superb, with raised, Primal Strength logos and large KG\/Training markers in white. The range comes colour-coded in: Grey (5kg), Green (10kg), Yellow (15kg), Blue (20kg) and Red (25kg). The Primal Strength Urethane Bumper Plates can be used with any Olympic bar. Whilst the discs are extremely heavy-duty and hard-wearing we recommend the discs are used in a gym or training environment with the correct flooring and aren’t dropped on concrete floors.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"15kg","offer_id":44397467041891,"sku":"pswd0121","price":49.99,"currency_code":"USD","in_stock":false},{"title":"25kg","offer_id":44397467074659,"sku":"PSWD0123","price":99.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSWD0121-Primal-Strength-15kg-Pu-Competition-Bumper-Plate_b3874e01-72ff-482f-93b3-491651d6ea92.jpg?v=1784815098"},{"product_id":"primal-personal-series-ultimate-half-rack-package-1","title":"Ultimate Half Rack Bundle","description":"\u003cp\u003ePackage includes:\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePersonal Series Ultimate Half Rack\u003c\/p\u003e\n\u003cp\u003ePerformance Series 100kg Black Rubber Bumper Set (2x 5kg, 2x 10kg, 2x 15kg, 2x 20kg)\u003c\/p\u003e\n\u003cp class=\"Polaris-Header-Title\" tabindex=\"-1\"\u003e\u003cspan class=\"Polaris-Text--root Polaris-Text--headingLg Polaris-Text--bold\"\u003ePersonal Series 7ft Olympic Bar\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Polaris-Header-Title\" tabindex=\"-1\"\u003ePro Series Collars\u003c\/p\u003e\n\u003cp\u003ePersonal Series V3 Home Bench\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397469368419,"sku":"PSPA5210","price":1199.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSPA5210-Ultimate-Half-Rack-Bundle-Home-Gym-Packages-Hero-Render.jpg?v=1784815205"},{"product_id":"primal-performance-series-urethane-fractional-plate","title":"Urethane Fractional Plate (Pairs)","description":"\u003cp\u003eIntroducing the Primal Performance Series Urethane Fractional Plates. Designed to fit a 2\" Barbell. For precision and accuracy, the machined steel core is calibrated to under 1% weight tolerance. With sleek 3D Primal branding and Olympic colour scheme, ensuring the plates are eye catching and ensured to not fade. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"1kg","offer_id":44397472907363,"sku":"PSWD0322","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/2.5kgPairsFractionalplates1280copy.jpg?v=1784815342"},{"product_id":"primal-tactical-back-pack","title":"Tactical Back Pack","description":"\u003cp\u003eGrab yourself the ultimate gym companion with the Primal Performance Series Tactical Back Pack, a durable back pack perfect for storing \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/studio-and-gym-accessories\" title=\"Gym accessories.\"\u003egym accessories\u003c\/a\u003e, laptops or other everyday essentials.\u003c\/p\u003e\n\u003cp\u003eWith a 45-litre capacity, comfortably store a variety of gym essentials like the \u003ca href=\"https:\/\/us.primalstrength.com\/products\/primal-pro-series-750ml-water-bottle?_pos=1\u0026amp;_psq=750ml\u0026amp;_ss=e\u0026amp;_v=1.0\" title=\"Gym water bottle.\"\u003e 750ml Water Bottle\u003c\/a\u003e, \u003ca href=\"https:\/\/us.primalstrength.com\/products\/primal-performance-series-ankle-wrist-cuff?_pos=1\u0026amp;_psq=ankl\u0026amp;_ss=e\u0026amp;_v=1.0#slide2\" title=\"Gym ankle \u0026amp; wrist cuffs.\"\u003ePrimal Performance Series Ankle\/Wrist Cuffs\u003c\/a\u003e, or \u003ca href=\"https:\/\/us.primalstrength.com\/products\/primal-liquid-chalk?_pos=1\u0026amp;_psq=liquid+chal\u0026amp;_ss=e\u0026amp;_v=1.0\" title=\"Liquid chalk weightlifting accessory.\"\u003ePrimal 50ml Liquid Chalk.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eAn adjustable chest strap and ergonomic shoulder straps, ensure this backpack offers maximum comfort and can carry up to 15kg\/33lbs.\u003c\/p\u003e\n\u003cp\u003eDesigned with the latest innovations, it boasts a sleek and contemporary look, blending form and function seamlessly. The laptop compartment ensures your tech gear's safety, and two large storage compartments, along with multi-zippered front pockets, keep your gym essentials organised and easily accessible.\u003c\/p\u003e\n\u003cp\u003eDurable and weather-resistant, the rubber-covered zips and carabiner-style clip provide extra protection and utility. Also stay hydrated on the go with two mesh bottle pockets.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397477396579,"sku":"psac3051","price":69.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/BagWebListingImageClear.jpg?v=1784815475"},{"product_id":"primal-performance-series-multi-grip-utility-strap","title":"Multi Grip Utility Strap","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePrimal's new lifting accessories are a game-changer for strength training, catering to everyone from beginners to seasoned pros. Crafted with top-notch materials, these accessories are not just effective; they're essential.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe focus on quality ensures durability, making them reliable companions for your fitness journey. Designed for comfort and optimised performance, Primal's lifting accessories are a bold addition to any workout, delivering the perfect blend of functionality and style for every level of fitness.\u003c\/span\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":44397477822563,"sku":"PSAC0200","price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/TricepStrap_1.jpg?v=1784815623"},{"product_id":"primal-performance-series-ankle-wrist-cuff","title":"Ankle\/Wrist Cuffs (Pair)","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePrimal's new lifting accessories are a game-changer for strength training, catering to everyone from beginners to seasoned pros. Crafted with top-notch materials, these accessories are not just effective; they're essential.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe focus on quality ensures durability, making them reliable companions for your fitness journey. Designed for comfort and optimised performance, Primal's lifting accessories are a bold addition to any workout, delivering the perfect blend of functionality and style for every level of fitness.\u003c\/span\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397477855331,"sku":"PSAC0202","price":11.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Cuffs.jpg?v=1784815632"},{"product_id":"primal-performance-series-ultra-grips","title":"Ultra Grips","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePrimal's new lifting accessories are a game-changer for strength training, catering to everyone from beginners to seasoned pros. Crafted with top-notch materials, these accessories are not just effective; they're essential.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe focus on quality ensures durability, making them reliable companions for your fitness journey. Designed for comfort and optimised performance, Primal's lifting accessories are a bold addition to any workout, delivering the perfect blend of functionality and style for every level of fitness.\u003c\/span\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":44397477888099,"sku":"PSAC0197","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/UltraGrips.jpg?v=1784815645"},{"product_id":"primal-performance-series-aluminium-cable-handles","title":"Aluminium Cable Handles","description":"\u003cp\u003e\u003cspan\u003ePrimal's new lifting accessories are a game-changer for strength training, catering to everyone from beginners to seasoned pros. Crafted with top-notch materials, these accessories are not just effective; they're essential.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe focus on quality ensures durability, making them reliable companions for your fitness journey. Designed for comfort and optimised performance, Primal's lifting accessories are a bold addition to any workout, delivering the perfect blend of functionality and style for every level of fitness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":44397477920867,"sku":"PSAC0243","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/aluhandle_Main.jpg?v=1784815654"},{"product_id":"coloured-bumper-plate-sets","title":"Coloured Bumper Plate (Sets)","description":"\u003cp\u003e\u003cspan\u003eTransform your weight training with the Performance Series Coloured Bumper Plate, created in a variety of \u003ca title=\"Bumper plate sets\" href=\"https:\/\/us.primalstrength.com\/collections\/bumper-sets\"\u003esets\u003c\/a\u003e to allow you to build out your commercial gym or PT studio to cater for all fitness levels.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eErgonomically designed with contoured chamfered edgings and grip handles with additional knurling for easier handling and barbell loading.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvailable with a user friendly dual-grip design, allowing easy pick up off the floor plus effective plate carries and ground to overheads (GTOH).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Performance Series Coloured Rubber Bumper Plate is constructed from high density rubber to ensure long lasting performance in high traffic gym environments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis highly durable material also delivers consistent dead-bounce performance and these bumpers are backed by an impressive 2-year commercial breaks warranty for added assurance during the most intense sessions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEquipped with aesthetically pleasing Primal 3D branding with embossed and debossed markings, these premium \u003ca title=\"Weight plates\" href=\"https:\/\/us.primalstrength.com\/collections\/weight-plates\"\u003eweight plates\u003c\/a\u003e seamlessly fit onto any Primal \u003ca title=\"Barbells\" href=\"https:\/\/us.primalstrength.com\/collections\/barbells\"\u003ebarbell\u003c\/a\u003e or \u003ca title=\"Gym racks\" href=\"https:\/\/us.primalstrength.com\/collections\/gym-racks\"\u003erack\u003c\/a\u003e bullhorns for efficient workouts and storage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eSet Composition\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e100kg Set Includes\u003c\/strong\u003e: - 2 x 5kg plate, 2 x 10kg plate, 2 x 15kg plate, 2 x 20kg plate\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e120kg Set Includes\u003c\/strong\u003e: 2 x 5kg plate, 2 x 10kg plate, 2 x 15kg plate, 2 x 20kg plate, 1x Performance Series 4 Needle 450kg Rated Olympic Bar, 1x Pro Series Collars\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e150kg Set Includes\u003c\/strong\u003e: - 2 x 5kg plate, 2 x 10kg plate, 2 x 15kg plate, 2 x 20kg plate, 2 x 25kg plate\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e170kg Set Includes:\u003c\/strong\u003e \u003cspan\u003e2 x 5kg plate, 2 x 10kg plate, 2 x 15kg plate, 2 x 20kg plate, 2 x 25kg plate, 1x Performance Series 4 Needle 450kg Rated Olympic Bar, 1x Pro Series Collars\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWeight Plate Thickness\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e5kg - 25mm\u003cbr\u003e10kg - 45mm\u003cbr\u003e15kg - 60mm\u003cbr\u003e20kg - 71mm\u003cbr\u003e25kg - 86mm\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"120kg Set (100kg Bumper Set + 20kg Barbell + Collars)","offer_id":44397478707299,"sku":"PSPA5014","price":469.99,"currency_code":"USD","in_stock":false},{"title":"100kg Set","offer_id":44397478740067,"sku":"PSPA5098","price":359.99,"currency_code":"USD","in_stock":false},{"title":"150kg Set","offer_id":44397478772835,"sku":"PSPA5099","price":569.99,"currency_code":"USD","in_stock":false},{"title":"170kg Set","offer_id":44397478805603,"sku":"PSPA5015","price":599.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSPA5014--Performance-Series-100kg-Coloured-Bumper-_-Barbell-Set.jpg?v=1784815699"},{"product_id":"primal-performance-series-leather-closed-loop-lifting-straps","title":"Leather Closed Loop Lifting Straps","description":"\u003cp data-mce-fragment=\"1\"\u003eBlack leather closed loop lifting straps with debossed logo\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e28cm total length with looped ends\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e3.25cm wide, 2mm thick\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eExtra strong double stitching\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":44397480378467,"sku":"PSAC0272","price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/LeatherLoopStrap_4.jpg?v=1784815764"},{"product_id":"primal-performance-series-leather-lifting-straps","title":"Leather Lifting Straps","description":"\u003cp data-mce-fragment=\"1\"\u003eBlack leather lifting straps with debossed logo\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e60cm total length with looped ends\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e4cm wide, 2mm thick\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eExtra strong double stitching\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397480444003,"sku":"PSAC0271","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/LeatherStraightStrap_1.jpg?v=1784815772"}],"url":"https:\/\/us.primalstrength.com\/collections\/black-friday-all-products.oembed?page=4","provider":"Primal Strength US","version":"1.0","type":"link"}