{"title":"Back Machines","description":"\u003cp\u003eForge a powerful foundation with PRIMAL back machines, designed to strengthen your lats, rear delts, traps, and rhomboids for optimal performance and an impressive physique.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eOur diverse selection of commercial back equipment includes multiple variations including; full back row, low row, chest supported, as well as plate-loaded and selectorised\/pin loaded options. For example, our bestselling Primal Pro Series Front Facing Lat Pulldown.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eOur Pro Series range has been curated with light commercial use in mind and our Performance Series range represents the pinnacle of strength equipment design and has been built to withstand heavy commercial use and for elite performance centres. 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Multiple grip options enable you to target different muscle groups effectively.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eExtended Bullhorns:\u003c\/strong\u003e The extended bullhorns provide a wide range of motion, allowing for natural and fluid movements during your rowing exercises. This design element ensures optimal engagement of your back muscles and promotes proper form.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced Resistance:\u003c\/strong\u003e Take your training to the next level with the integrated band pegs, allowing you to add extra resistance using resistance bands. This feature not only intensifies your workout but also aids in developing strength throughout your entire range of motion.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith the Primal Performance Series Standing T-Bar Row, you're equipped to push your limits and sculpt a powerful upper body. Whether you're a fitness enthusiast or a dedicated athlete, this piece of equipment is engineered to deliver exceptional results. Embrace the strength, versatility, and innovation that the Primal Performance Series represents\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455529259107,"sku":"PSSS0118","price":1299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Primal-Strength-Commercial-Standing-T-Bar-Row.jpg?v=1719390892"},{"product_id":"primal-strength-monster-series-125kg-lat-pulldown","title":"Primal Performance Series 280lbs Pin-Select - Lat Pulldown","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. 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Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eDual Pillow Block Bearings for the smoothest motion possible\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003eMulti Angle pad for additional isolation support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGas Sprung Adjustments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 125kg Stacks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e3mm Laser Cut Steel Frames\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElectro-Powder Coated in Matte Black\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLaser Cut Frame Shrouds\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDouble Stitched “Customisable” Pad Covers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUrethane Injection Moulded Pads\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e1000kg Rated Cables\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRange of 12 Machines\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455540760675,"sku":"USSS0108","price":3499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Monster-Series-Pec-Dec.jpg?v=1719391064"},{"product_id":"primal-strength-monster-series-100kg-supported-chin-dip","title":"Primal Performance Series 280lbs Pin-Select  - Dual Assisted Chin\/Dip","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/li\u003e\n\u003cli\u003eGas Sprung Adjustments\u003c\/li\u003e\n\u003cli\u003eUp to 125kg Stacks\u003c\/li\u003e\n\u003cli\u003e3mm Laser Cut Steel Frames\u003c\/li\u003e\n\u003cli\u003eElectro-Powder Coated in Matte Black\u003c\/li\u003e\n\u003cli\u003eLaser Cut Frame Shrouds\u003c\/li\u003e\n\u003cli\u003eDouble Stitched “Customisable” Pad Covers\u003c\/li\u003e\n\u003cli\u003eUrethane Injection Moulded Pads\u003c\/li\u003e\n\u003cli\u003e1000kg Rated Cables\u003c\/li\u003e\n\u003cli\u003eRange of 12 Machines\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455541907555,"sku":"USSS0109","price":5267.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Monster-Series-Assisted-Chin-Dip.jpg?v=1719391072"},{"product_id":"primal-performance-series-45-degree-high-row","title":"125kg Pin-Select - Incline Cable Row","description":"\u003cp\u003eThe Primal Performance Series Incline Cable Row is a modern take on an old school classic, with focus on durability, safety and performance.\u003c\/p\u003e\n\u003cp\u003eThe angled pull, combined with an elevated foot position, make it easy to isolate the lats through their full range of motion whilst maintaining a safe position for the lower back.\u003c\/p\u003e\n\u003cp\u003eAn oversized foot platform allows perfect bracing for users of all heights and promotes perfect form when activating a variety of back muscle groups.\u003c\/p\u003e\n\u003cp\u003eEasily choose the perfect foot placement to perfectly align your upper back muscles with the cable. With the feet elevated it's extremely difficult to “cheat” by pushing with the legs!\u003c\/p\u003e\n\u003cp\u003eEffortlessly adjust the resistance in 5kg increments using the simple 125kg pin-select system, to match the desired weight load to your fitness goals.\u003c\/p\u003e\n\u003cp\u003eAn ergonomically designed sloping handle storage shelf makes it easy to start and stop the pulling motion without straining muscles.\u003c\/p\u003e\n\u003cp\u003eSuper duty cable pulleys combined with a massive weight stack and 1:1 pulley ratio make for an incredibly smooth pull, rep after rep.\u003c\/p\u003e\n\u003cp\u003eConstructed from a heavy-duty steel frame with a hard-wearing matte black finish and complemented with a high density foam seat pad, the Primal Performance Series 125kg Pin-Select - Incline Cable Row ensures long lasting performance and is backed by a 5-year full commercial frame warranty for added assurance in high-intensity gym environments.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455578411107,"sku":"PSSS0145","price":1599.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0145-Performance-125kg-Pin-Select-Incline-Cable-Row-Back-Machines-Hero-Image.jpg?v=1784814749"},{"product_id":"primal-performance-series-125kg-pin-select-seated-row","title":"125kg Pin-Select - Seated Row","description":"\u003cp\u003eRefined for efficiency, biomechanics, and precision, the Primal Performance Series 125kg Pin-Select Seated Row delivers a smooth, controlled rowing motion, ideal for targeting the lats, traps, and rhomboids. Built for commercial use, this machine combines intelligent engineering with an intuitive design for maximum results.\u003c\/p\u003e\n\u003cp\u003eA solid 125kg weight stack allows for progressive overload, while the pin-select system ensures effortless resistance adjustments in 5kg increments. The independent arm movement promotes balanced muscle engagement, eliminating imbalances and optimising contraction.\u003c\/p\u003e\n\u003cp\u003eThe urethane injection-moulded seat and chest pads provide firm yet comfortable support, reducing strain and ensuring a stable lifting position. Anti-sweat, antibacterial upholstery enhances hygiene, making it ideal for high-use gym environments. The dual-grip handle design enables varied grip positions to customise muscle activation, while the precision-guided movement pattern reduces joint stress and enhances control.\u003c\/p\u003e\n\u003cp\u003eDesigned for serious lifters and commercial gym owners, the Primal Performance Series Pin-Select Seated Row is a testament to quality, functionality, and performance.\u003c\/p\u003e\n\u003cp\u003eEngineered for strength. Designed for precision.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455582670947,"sku":"PSSS0114","price":3699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/seatedrow1.jpg?v=1719391545"},{"product_id":"primal-strength-commercial-standing-t-bar-row-1","title":"Primal Performance Series Incline T-Bar Row with Adj Handle","description":"\u003cul\u003e\n\u003cli class=\"p2\"\u003eHeavy-duty 4mm Steel Incline T-Bar Row\u003c\/li\u003e\n\u003cli class=\"p2\"\u003eHeight Adjustable Footplate\u003c\/li\u003e\n\u003cli class=\"p2\"\u003eAdjustable Width Handles with Rotating Grips\u003c\/li\u003e\n\u003cli class=\"p2\"\u003eComfortable Padded Chest Support\u003c\/li\u003e\n\u003cli class=\"p2\"\u003eExtended Bullhorn\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455585325155,"sku":"PSSS0416","price":1299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/TbarSilverhandles.jpg?v=1719391582"},{"product_id":"primal-performance-series-chin-up-dip-frame","title":"Primal Performance Series Chin\/Dip Frame","description":"\u003cp\u003eThe Primal Performance Series Chin-Up \u0026amp; Dip Frame is built to withstand use in high traffic commercial gyms with every component of the highest quality. The heavy duty steel frame has a double powder coated finish to ensure durability as well as maintaining its stylish look. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series is the pinnacle of our product range, designed and engineered to the highest standards and aimed at professional athletes, large gyms, gym chains and those with unlimited budgets.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe main exercises include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWide-Grip Chin Ups\u003c\/li\u003e\n\u003cli\u003eClose-Grip Chin Ups\u003c\/li\u003e\n\u003cli\u003eVertical Bent-Knee Raise\u003c\/li\u003e\n\u003cli\u003eVertical Straight-Leg Raise\u003c\/li\u003e\n\u003cli\u003eTorso Twists\u003c\/li\u003e\n\u003cli\u003eDips\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455590273123,"sku":"PSSS0157","price":1149.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0157.png?v=1719391661"},{"product_id":"primal-performance-series-plate-loaded-swivel-handle-row","title":"Plate Loaded Swivel Handle Row","description":"\u003cp\u003eThe Primal Performance Series Plate Loaded Swivel Handle Low Row has been developed to maximise development of the lats and upper back. Rotating swivel handles let you take any grip you wish, and the adjustments to seat height, seat distance, and chest pad angle let you choose the motion path that best matches your natural biomechanics. \u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdjustable seat position\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSet the seat height to isolate the upper back or lats, and adjust the seat distance to ensure a full range of motion. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdjustable angle chest pad with bracing handle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChose the chest pad angle that best supports your torso and use the bracing handle for unilateral work if desired. Maximising torso stability increases the stress you can apply directly to the desired muscles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKick start lever\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePush down on the foot lever to bring the handles closer to you and start the set - every rep can then be performed with a full stretch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSwing arm handle mount \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe free rotating handles are mounted on a swing arm, allowing the line of force to adjust as the lever arm moves towards your body. This lead to an exceptionally smooth and comfortable motion that automatically adjusts to your bodies preferred motion path. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFreely rotating 360 degree handles \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe swivel mounted handles can rotate freely even during a rep. If you or your clients struggle with painful wrists or elbows during pulldowns, or have shoulder issues that create pain in specific positions, then the ability to rotate your grip to any angle you wish during back movements could be just what you're looking for to alleviate discomfort and allow continued strength and muscle building in a safe and comfortable range of motion\u003cstrong\u003e. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series Plate Loaded Swivel Handle Low Row provides full range of motion, high torso stability and a biomechanically correct resistance curve to yield maximum stimulation for the lats and upper back.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455608295523,"sku":"PSSS0255","price":3299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/multiwayrow.jpg?v=1719391896"},{"product_id":"primal-performance-series-plate-loaded-pullover-1","title":"Plate Loaded Pullover","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Primal Performance Series Plate Loaded Pullover takes a classic Old School move and perfects it, to provide a safe and comfortable method to isolate the lats and upper back without fatiguing the muscles of the arm.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eFeatures\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHeight Adjustable Seat.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe high density foam seat can be adjusted so users of all heights can get perfectly aligned with the handle.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eKick Start Lever\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePush down on the foot lever to bring the handles closer to you and start the set – every rep can then be performed with a full stretch.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eHigh Density Elbow Pads\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eElbow pads allow the movement to be performed with little or no stress on the biceps or triceps. 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The load then increases steadily through the mid-range before dropping off in the last few degrees of motion to allow a deliberate contraction of the lats.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Primal Performance Series Plate Loaded Pullover provides a safe and comfortable method to overload your lats and upper back whilst minimising the stress on your upper arm muscles.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455614881891,"sku":"PSSS0254","price":3599.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0254-Performance_Plate_Loaded_Pullover-Plate_Loaded_Machines-Hero_Render.png?v=1784815524"},{"product_id":"primal-performance-series-plate-loaded-front-pulldown","title":"Plate Loaded ISO Front Pull Down\/Dual High Row","description":"\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW196437211 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SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eSwitch easily \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003efrom the\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW196437211 BCX8\"\u003elat\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e pulldown \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003ewith the\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e focus \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003emore \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eon \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eback \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003ewidth\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003ein\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eto a high row to \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003efocus more on\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eoverall \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eupper back\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e thickness\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e and rear delts\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' class=\"EOP SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e\u003cstrong\u003e\u003cspan class=\"TextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eHeight Adjustable Seat\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' class=\"EOP SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e\u003cspan class=\"TextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eSet the seat height to allow a full stretch at the top of each rep.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' class=\"EOP SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e\u003cstrong\u003e\u003cspan class=\"TextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eChest Pad with Bracing Handle\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' class=\"EOP SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e\u003cspan class=\"TextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eA \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003ehigh-density\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e foam chest support pad sets the correct torso angle, and you can use the bracing handles for unilateral work if desired. Maximising torso stability increases the stress you can apply directly to the desired muscles.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' class=\"EOP SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e\u003cstrong\u003e\u003cspan class=\"TextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eMulti Grip Angled Handles\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' class=\"EOP SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e\u003cspan class=\"TextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eThe angled handles allow for pronated, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eneutral\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e or supinated grips to be used.\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e Dual functionality strength machine combining \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW196437211 BCX8\"\u003elat\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e pulldown and high row.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' class=\"EOP SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e\u003cstrong\u003e\u003cspan class=\"TextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eIntegrated Plate Storag\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003ee\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' class=\"EOP SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e\u003cspan class=\"TextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e4 conveniently \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003elocated\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e plate storage horns make loading fast and easy.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}' class=\"EOP SCXW196437211 BCX8\"\u003e \u003c\/span\u003e\u003cspan class=\"TextRun EmptyTextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003c\/span\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW196437211 BCX8\"\u003e\u003c\/span\u003e\u003cspan class=\"TextRun EmptyTextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW196437211 BCX8\"\u003e\u003cspan class=\"TextRun EmptyTextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW196437211 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eThe Primal Performance Series Plate Loaded Front Pulldown \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003eprovides\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW196437211 BCX8\"\u003e full range of motion, high torso stability, and a choice or ergonomically designed grips to yield maximum stimulation for the lats and upper back.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW196437211 BCX8\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455616127075,"sku":"PSSS0258","price":3599.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Latpull_down_Main_image.jpg?v=1784815562"},{"product_id":"primal-performance-series-plate-loaded-pec-fly","title":"Plate Loaded Seated Pec Fly","description":"\u003cp\u003eThe Primal Performance Series Plate Loaded Seated Pec Fly provides a safe and comfortable method to overload the pec muscles in a seated position. Seat pad angle and height adjustments let you adapt the angle for targeted development of the lower chest, while the free rotation of the handle lever adjusts the movement automatically to your body's biomechanics.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFeatures\u003c\/p\u003e\n\u003cp\u003eAdjustable Safety Stops\u003c\/p\u003e\n\u003cp\u003eEasily choose between multiple safety stop positions to control the range of motion.\u003c\/p\u003e\n\u003cp\u003e“One Touch” Height Adjustable Seat.\u003c\/p\u003e\n\u003cp\u003eThe high density foam seat can be adjusted so users of all heights can get perfectly aligned with the handles.\u003c\/p\u003e\n\u003cp\u003eAdjustable Back Pad Angle.\u003c\/p\u003e\n\u003cp\u003e5 positions let you selectively target the middle and lower pecs.\u003c\/p\u003e\n\u003cp\u003eExtra long grip handles\u003c\/p\u003e\n\u003cp\u003eExtra long grips ensure that the handles align perfectly with your shoulder joint.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series Plate Loaded Seated Pec Fly provides a stable and highly adjustable platform for full range of motion stimulation of the middle and lower pec. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBullhorn Length - 275mm \u003c\/p\u003e\n\u003cp\u003eBullhorn Weight Capacity - 150kg (each)\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455621304419,"sku":"PSSS0264","price":2299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/DeclineFlyimage5.jpg?v=1719392042"},{"product_id":"pin-loaded-lat-pulldown","title":"125kg Pin-Select - Lat Pulldown","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/li\u003e\n\u003cli\u003eNew swivel mounted high pulley\u003c\/li\u003e\n\u003cli\u003eIncreased height for better stretch\u003c\/li\u003e\n\u003cli\u003eGas Sprung Adjustments\u003c\/li\u003e\n\u003cli\u003eUp to 125kg Stacks\u003c\/li\u003e\n\u003cli\u003e3mm Laser Cut Steel Frames\u003c\/li\u003e\n\u003cli\u003eElectro-Powder Coated in Matte Black\u003c\/li\u003e\n\u003cli\u003eLaser Cut Frame Shrouds\u003c\/li\u003e\n\u003cli\u003eDouble Stitched “Customisable” Pad Covers\u003c\/li\u003e\n\u003cli\u003eUrethane Injection Moulded Pads\u003c\/li\u003e\n\u003cli\u003e1000kg Rated Cables\u003c\/li\u003e\n\u003cli\u003eRange of 12 Machines\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397095288931,"sku":"PSSS2081","price":3699.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS2081-Performance-Series-V2-Lat-Pulldown-Back-Machines-Perspective-Render.jpg?v=1784813975"},{"product_id":"pin-loaded-pec-fly-rear-delt","title":"125kg Pin-Select - Pec Fly\/Rear Delt","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eDual Pillow Block Bearings for the smoothest motion possible\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003eMulti Angle pad for additional isolation support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGas Sprung Adjustments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 125kg Stacks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e3mm Laser Cut Steel Frames\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElectro-Powder Coated in Matte Black\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLaser Cut Frame Shrouds\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDouble Stitched “Customisable” Pad Covers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUrethane Injection Moulded Pads\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e1000kg Rated Cables\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRange of 12 Machines\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397104201827,"sku":"PSSS2108","price":3699.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS2108-Performance125kgPinSelectPecFly_RearDelt-StrengthMachines-HeroRender.png?v=1784813993"},{"product_id":"pin-loaded-dual-assisted-chin-dip","title":"125kg Pin-Select  - Dual Assisted Chin\/Dip","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/li\u003e\n\u003cli\u003eGas Sprung Adjustments\u003c\/li\u003e\n\u003cli\u003eUp to 125kg Stacks\u003c\/li\u003e\n\u003cli\u003e3mm Laser Cut Steel Frames\u003c\/li\u003e\n\u003cli\u003eElectro-Powder Coated in Matte Black\u003c\/li\u003e\n\u003cli\u003eLaser Cut Frame Shrouds\u003c\/li\u003e\n\u003cli\u003eDouble Stitched “Customisable” Pad Covers\u003c\/li\u003e\n\u003cli\u003eUrethane Injection Moulded Pads\u003c\/li\u003e\n\u003cli\u003e1000kg Rated Cables\u003c\/li\u003e\n\u003cli\u003eRange of 12 Machines\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397107183715,"sku":"PSSS0109","price":3699.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Monster-Series-Assisted-Chin-Dip_ae75900a-69c8-4cd8-a6a9-6a393d990807.jpg?v=1784814002"},{"product_id":"pin-loaded-dual-lat-pulldown-seated-row","title":"125kg Pin-Select Dual - Lat Pulldown\/Seated Row","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eThe Primal Performance Series Dual Range is the industry leading range of heavy duty, commercial dual selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1:1 Weight stack ratio\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397287080035,"sku":"PSSS2044","price":3499.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0044-Performance_125kg_Pin_Select_Lat_Pulldown_Seated_Row-Single_Dual_Stations-Hero_Image.png?v=1784814413"},{"product_id":"primal-pro-series-gls-seated-row","title":"Seated Row","description":"\u003cp\u003eUpgrade your back training with the  Seated row, a testament to flexibility and durability in workout performance.\u003c\/p\u003e\n\u003cp\u003eThis commercial-grade \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/plate-loaded-machines\" title=\"Plate loaded gym machines\"\u003eplate loaded machine\u003c\/a\u003e is ergonomically designed to allow selective emphasis of the lats, traps, middle back, or rear delts. Choose from any of our Primal \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/weight-plates\" title=\"Weight plates\"\u003eweight plates\u003c\/a\u003e, including the \u003ca href=\"https:\/\/us.primalstrength.com\/products\/primal-pro-series-coloured-bumper-pairs?_pos=1\u0026amp;_psq=PSWD0656\u0026amp;_ss=e\u0026amp;_v=1.0\" title=\"Coloured rubber bumper plates\"\u003e Coloured Bumper Plate\u003c\/a\u003e, to tailor the intensity of your workout to your fitness goals.\u003c\/p\u003e\n\u003cp\u003eAn adjustable handle mount allows users to easily choose between positions to more effectively isolate targeted muscles. Set the handle high for rear delt emphasis or drop it low and tuck your elbows in to your sides for maximal lat activation.\u003c\/p\u003e\n\u003cp\u003eTelescopic rotating handles let you set the perfect starting position of the handles and then pull with any grip. Adjustable length handles set the range of motion to suit all sizes of user.\u003c\/p\u003e\n\u003cp\u003eA leverage loading mechanism provides the ideal resistance curve for rows. An ergonomically designed weight lever provides heavier loading in the stretch position where the back muscles are strongest, then reduces the loading as the muscles reach the contracted position. This matched resistance profile keeps the muscle under the perfect tension throughout the rep. The exact rate at which tension drops off in the contracted position is controlled by the starting angle of the adjustable handle stem.\u003c\/p\u003e\n\u003cp\u003eConstructed from a high quality heavy gauge steel frame with super smooth industrial grade pillow block bearings, this robust \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/gym-machines\" title=\"Strength gym machines\"\u003estrength machine\u003c\/a\u003e is built to withstand repeated high intensity use in commercial gym spaces. The  Seated Row is also backed by an impressive 5-year full commercial frame warranty with 1 year on parts for added assurance.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397444464739,"sku":"PSSS0412","price":1099.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0412-Pro-Seated-Row-Plate-Loaded-Machines-Hero-Render.jpg?v=1784814777"},{"product_id":"home-pin-loaded-lat-pulldown-seated-row","title":"Pin-Loaded Lat Pulldown\/Seated Row","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIntroducing the Personal Series Pin Select Lat Pulldown Seated Row, a versatile and essential addition to your fitness facility. With its dual functionality, this machine seamlessly transitions from lat pulldown exercises to seated rows, offering a comprehensive upper body workout experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDual Functionality\u003c\/strong\u003e: Perform both lat pulldown and seated row exercises on a single machine, optimizing space and workout options.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e135kg Weight Stack\u003c\/strong\u003e: The substantial weight stack provides ample resistance for users of various fitness levels, from beginners to advanced.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e1:1 Weight Stack Pulley Ratio\u003c\/strong\u003e: Experience smooth and balanced resistance, ensuring consistent workout intensity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAdjustable Pulldown Height\u003c\/strong\u003e: Accommodate users of all heights and maximize range of motion with adjustable pulldown height.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLarge Adjustable Seat Pad\u003c\/strong\u003e: The ergonomically designed seat pad ensures comfort during exercises while promoting proper body alignment.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile Exercises\u003c\/strong\u003e: Perform lat pulldowns, high cable exercises, and low cable rows for a comprehensive upper body workout.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable Options\u003c\/strong\u003e: Choose to purchase with or without a shroud, adapting the machine to your facility's aesthetic and layout.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eComplete Attachments\u003c\/strong\u003e: The machine comes with a lat bar and seated row attachments, providing all the tools needed for effective workouts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eElevate your fitness facility with the Personal Series Pin Select Lat Pulldown Seated Row, offering versatility, durability, and a superior training experience for all users.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"without Weight Stack Cover (Shroud)","offer_id":44397466419299,"sku":"PSSS0359","price":2199.99,"currency_code":"USD","in_stock":false},{"title":"with Weight Stack Cover (Shroud)","offer_id":44397466452067,"sku":"PSSS0359WA","price":2299.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/withshroud.jpg?v=1784815075"},{"product_id":"plate-loaded-front-facing-lat-pulldown","title":"Front Facing Lat Pulldown","description":"\u003cp\u003e\u003cspan class=\"s1\"\u003eDual Lever loading system keeps tension on the muscle through the whole repetition. \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eWidth adjustable, free-floating rotating handles on a precision laser cut mount make any grip possible.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eAdjustable seat can be moved forward or backwards to alter the angle of the resistance arm.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eHigh Quality heavy gauge steel frame \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eSuper smooth Industrial grade pillow block bearings \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eThe Primal Front Facing Lat Pulldown provides a safe and comfortable method to overload the muscles of the lats and upper back. Rotating, width adjustable handles let you take any grip you wish, and the adjustable position seat allows both “pulldown” and “high row” movements to be performed. \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eFeatures\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eAdjustable seat position.\u003c\/b\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eSet the seat all the way forward for a near vertical Pulldown, or move it back and the angle changes to be a High Row. Find the perfect position to isolate either lats or upper back \/ rear delts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eAdjustable Grip Width\u003c\/b\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eThe width of the handles is easily adjusted with a pop pin, from a wide grip pronated grip pulldown, to a close grip supinated or neutral grip set up, anything is possible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSwing Arm Handle Mount\u003c\/b\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eThe free rotating handles are mounted on a swing arm, allowing the line of force to adjust as the lever arm moves down towards your body. This leads to an exceptionally smooth and comfortable motion that automatically adjusts to your bodies preferred motion path.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003e \u003c\/span\u003e\u003cbr\u003e\u003cb\u003eFreely Rotating 360 degree handles\u003c\/b\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eThe bearing mounted handles can rotate freely even during a rep. If you or your clients struggle with painful wrists or elbows during pulldowns, or have shoulder issues that create pain in specific positions, then the ability to rotate your grip to any angle you wish during back movements could be just what you're looking for to alleviate discomfort and allow continued strength and muscle building in a safe and comfortable range of motion.\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eThe Primal Front Facing Lat Pulldown provides maximum stimulation for the lats and upper back muscles in both pulldown and high row exercises.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397500792931,"sku":"PSSS0409-2","price":1999.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0409-2--Pro-Front-Facing-Lat-Pulldown-Plate-Loaded-Machines-Hero-Render.jpg?v=1784816920"},{"product_id":"primal-performance-series-125kg-pin-select-ab-crunch-back-extension","title":"125kg Pin-Select - Ab Crunch\/ Back Extension","description":"\u003cp class=\"Body\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eTransform your commercial gym or performance centre with the 125kg Pin-Select Ab Crunch \/ Back Extension Machine, dual-function designed for powerful core conditioning and enhanced back strength.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Body\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eThis versatile pin-select machine combines two essential movements in one compact design and is perfect for performing weighted abdominal crunches and weighted lower back extensions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Body\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eA simple pin-select system allows for smooth resistance adjustment up to 125kg in 5kg increments, accommodating users of all fitness levels and training intensities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Body\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eConstructed with a laser cut heavy-duty frame, this premium strength machine is built to last and is equipped with a durable matte black electro powder coated finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Body\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eUrethane injection moulded pads with double stitched covers ensure long-lasting performance plus 5-year warranty and 3-year parts warranty provides added security during the most intense of gym sessions.\u003c\/span\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397521797219,"sku":"PSSS0084","price":3499.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/ResizedRender_f44f6423-5be6-4bef-9142-0731eba5e1bc.jpg?v=1784817871"},{"product_id":"primal-performance-series-125kg-pin-select-height-adjustable-cable-row","title":"125kg Pin-Select - Height Adjustable Cable Row","description":"\u003cp\u003eThe Primal Performance Series Pin-Select Height Adjustable Cable Row is designed to enhance elite training environments, offering superb versatility and durability for high intensity workouts. \u003c\/p\u003e\n\u003cp\u003eSeamless adjustment between 18 different pulley height positions makes it ideal for incline cable rows, low cable rows and everything in-between, ensuring effective targeting of the back muscles from multiple angles.\u003c\/p\u003e\n\u003cp\u003eEasy to operate for fitness users of all levels, you can seamlessly switch between weight levels using the pin-select system on the 125kg weight stack which is adjustable in 5kg increments.\u003c\/p\u003e\n\u003cp\u003eThe heavy-duty steel frame construction is finished with a matte black powder coating designed for long-lasting performance in high traffic commercial gyms and performance facilities. The Primal Performance Series 125kg Pin-Select Height Adjustable Cable Row also features urethane injection moulded pads with double stitched covers and boasts an impressive 5-year frame warranty plus 3 years on parts.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397522288739,"sku":"PSSS0211","price":3699.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/ResizedRender_ba29b08c-bb9e-435b-b3bd-59a8d12d20c0.jpg?v=1784817899"},{"product_id":"primal-performance-series-multi-way-row","title":"Plate Loading Multi-Way Row","description":"\u003cp\u003eElevate your high-intensity workouts with the Primal Performance Series Multi-Way Row, the ultimate solution for activating back and shoulder strength, enhancing muscle definition, and improving posture. \u003c\/p\u003e\n\u003cp\u003eThis versatile plate-loaded machine is designed with multi-grip hand positions (underhand, overhand and neutral) to offer a range of row variations and effectively target specific areas of your lats, upper back, posterior shoulder and downward scapula. The lever arms are also adjustable to 3 different positions and can be moved independently to maximise muscle recruitment.\u003c\/p\u003e\n\u003cp\u003eConstructed from a heavy-duty steel frame with a matte black powder coated finish, this plate-loaded machine is designed for long-lasting performance in high traffic commercial gyms and performance centres. The Primal Performance Series Multi-Way Row also features urethane injection moulded pads with double stitched covers and boasts an impressive 5-year frame warranty plus 3 years on parts.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397522321507,"sku":"PSSS3403","price":1799.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/WebRender1.jpg?v=1784817909"},{"product_id":"primal-performance-series-plate-loading-standing-hip-thrust","title":"Plate Loading Standing Hip Thrust","description":"\u003cdiv class=\"OutlineElement Ltr SCXW229113835 BCX8\"\u003e\n\u003cp lang=\"EN-GB\" class=\"Paragraph SCXW229113835 BCX8\"\u003e\u003cspan class=\"TextRun SCXW229113835 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW229113835 BCX8\"\u003eElevate your lower body training with the Primal Performance Series Plate-Loading Standing Hip Thrust, a premium machine designed to enhance glute strength and improve stability in the lower back, hips, and pelvis.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW229113835 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW229113835 BCX8\"\u003e\n\u003cp lang=\"EN-GB\" class=\"Paragraph SCXW229113835 BCX8\"\u003e\u003cspan class=\"TextRun SCXW229113835 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW229113835 BCX8\"\u003eThe ergonomic standing design ensures safe and effective hip thrust performance, with a thick, padded seat and enhanced roller padding providing maximum support during even the most intense sessions.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW229113835 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW229113835 BCX8\"\u003e\n\u003cp lang=\"EN-GB\" class=\"Paragraph SCXW229113835 BCX8\"\u003e\u003cspan class=\"TextRun SCXW229113835 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW229113835 BCX8\"\u003eBuilt for durability and efficiency, the compact steel frame offers long-lasting performance while minimising its footprint in your gym.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW229113835 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW229113835 BCX8\"\u003e\n\u003cp lang=\"EN-GB\" class=\"Paragraph SCXW229113835 BCX8\"\u003e\u003cspan class=\"TextRun SCXW229113835 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW229113835 BCX8\"\u003eWith oversized hand grips, adjustable pads, and a \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW229113835 BCX8\"\u003emaximum\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW229113835 BCX8\"\u003e weight \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW229113835 BCX8\"\u003ecapacity\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW229113835 BCX8\"\u003e of 350kg, this versatile plate-loading machine is suitable for users of all fitness levels, allowing for tailored workouts that align with your goals.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW229113835 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397525205091,"sku":"PSSS0272","price":1699.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0272-Performance_Standing_Hip_Thrust-Plate_Loaded_Machines-Hero_Render.png?v=1784818126"},{"product_id":"primal-performance-series-plate-loaded-rotating-smith-back-row","title":"Plate Loaded Rotating Smith Back Row","description":"\u003cp\u003eTransform your \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/back-machines\" title=\"Back strength machines.\"\u003eback training\u003c\/a\u003e with the Primal Primal Performance Series Plate Loaded Rotating Smith Back Row - a dual-function commercial-grade Smith Machine row.\u003c\/p\u003e\n\u003cp\u003eThis versatile \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/gym-machines\" title=\"Gym strength machines.\"\u003egym machine\u003c\/a\u003e can be used either as a traditional Smith Machine Row or, \u003cspan class=\"TextRun SCXW236154347 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW236154347 BCX8\"\u003ewith the seat pad adjusted, as an Incline Smith Machine Row with chest support.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW236154347 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"TextRun SCXW173536670 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW173536670 BCX8\"\u003eErgonomically designed to promote a natural range of motion, the guided path minimises momentum, helping to better isolate the back muscles - especially during \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW173536670 BCX8\"\u003elat\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW173536670 BCX8\"\u003e-focused movements. This controlled movement pattern supports slow, eccentric-focused reps to enhance muscle hypertrophy.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW173536670 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt from a laser-cut 3mm thick steel frame with a durable matte black powder coated finish, this robust \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/back-machines\" title=\"Back strength machines.\"\u003eback machine\u003c\/a\u003e is engineered for long lasting performance.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW243524442 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW243524442 BCX8\"\u003eIt features urethane-injection moulded back pads with double-stitched covers and comes backed by a 5-year full commercial frame warranty, plus 3 years on parts - for added peace of mind.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW243524442 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEasily load up to 320kg of any Primal Olympic \u003ca href=\"https:\/\/us.primalstrength.com\/collections\/weight-plates\" title=\"Weight plates.\"\u003eweight plates\u003c\/a\u003e onto the bullhorns to tailor workout intensity to your goals. \u003cspan class=\"TextRun SCXW150989277 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW150989277 BCX8\"\u003eWith a \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW150989277 BCX8\"\u003emaximum\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW150989277 BCX8\"\u003e user weight of 300kg, the Primal Performance Series Plate-Loaded Rotating Smith Back Row is suitable for users of all fitness levels.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW150989277 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397531037795,"sku":"PSSS0277","price":3499.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0277-Performance-Rotating-Smith-Back-Row-Plate-Loaded-Machines-Hero-Render_d2e4ae43-f7dc-4694-88a7-02d49ae39df2.jpg?v=1784818519"},{"product_id":"primal-performance-plate-loaded-low-row","title":"Plate Loaded Low Row","description":"\u003cdiv class=\"OutlineElement Ltr SCXW167115508 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW167115508 BCX8\"\u003e\u003cspan class=\"TextRun SCXW167115508 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW167115508 BCX8\"\u003eUpgrade your\u003ca title=\"Back strength machines.\" href=\"https:\/\/us.primalstrength.com\/collections\/back-machines#slide1\"\u003e back training\u003c\/a\u003e with the Primal Performance Series Plate-Loaded Low Row - a commercial-grade, unilateral machine designed for high-traffic gyms and performance centres.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW167115508 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW167115508 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW167115508 BCX8\"\u003e\u003cspan class=\"TextRun SCXW167115508 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW167115508 BCX8\"\u003eThis premium \u003ca title=\"Plate loaded machines.\" href=\"https:\/\/us.primalstrength.com\/collections\/plate-loaded-machines\"\u003eplate-loaded machine\u003c\/a\u003e effectively targets and isolates the latissimus dorsi (lats) with minimal engagement of secondary muscles such as the biceps or triceps.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW167115508 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW167115508 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW167115508 BCX8\"\u003e\u003cspan class=\"TextRun SCXW167115508 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW167115508 BCX8\"\u003eA biomechanically optimised diverging motion path aligns with natural joint movement to allow for safer, more effective \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW167115508 BCX8\"\u003elat\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW167115508 BCX8\"\u003e contraction. Ergonomically designed multi-grip lever arms and an adjustable chest pad provide a tailored fit for a wide range of users.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW167115508 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW167115508 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW167115508 BCX8\"\u003e\u003cspan class=\"TextRun SCXW167115508 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW167115508 BCX8\"\u003eThe unilateral design allows for focused single-arm training, helping to correct muscular imbalances and maximise engagement on each side of the body.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW167115508 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW167115508 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW167115508 BCX8\"\u003e\u003cspan class=\"TextRun SCXW167115508 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW167115508 BCX8\"\u003eLoad up to 320kg of Primal \u003ca title=\"Weight plates.\" href=\"https:\/\/us.primalstrength.com\/collections\/weight-plates\"\u003eweight plates\u003c\/a\u003e onto the angled bullhorns to suit your training intensity. With a 300kg max user weight and 620kg total load \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW167115508 BCX8\"\u003ecapacity\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW167115508 BCX8\"\u003e, this \u003ca title=\"Gym machines.\" href=\"https:\/\/us.primalstrength.com\/collections\/gym-machines\"\u003egym machine\u003c\/a\u003e supports athletes of all levels.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW167115508 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW167115508 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW167115508 BCX8\"\u003e\u003cspan class=\"TextRun SCXW167115508 BCX8\" lang=\"EN-GB\" data-contrast=\"auto\"\u003e\u003cspan class=\"NormalTextRun SCXW167115508 BCX8\"\u003eBuilt from heavy-duty 3mm steel and finished in a durable matte black coating, the Primal Performance Series Plate-Loaded Low Row is engineered for lasting performance. Backed by a 5-year full commercial frame warranty and 3 years on parts, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW167115508 BCX8\"\u003eit’s\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW167115508 BCX8\"\u003e a long-term investment in serious \u003ca title=\"Strength equipment.\" href=\"https:\/\/us.primalstrength.com\/collections\/gym-equipment\"\u003estrength training.\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003ca title=\"Strength equipment.\" href=\"https:\/\/us.primalstrength.com\/collections\/gym-equipment\"\u003e\u003cspan data-ccp-props=\"{}\" class=\"EOP SCXW167115508 BCX8\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44397531070563,"sku":"PSSS2273","price":2299.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0273-Performance-Plate-Loaded-Low-Row-Plate-Loaded-Machines-Hero-Render.png?v=1784818539"}],"url":"https:\/\/us.primalstrength.com\/collections\/back-machines.oembed?page=2","provider":"Primal Strength US","version":"1.0","type":"link"}