{"title":"PRIMAL Products","description":"\u003cp\u003eAt PRIMAL, we believe that strength is in us all, and we're committed to helping you unleash your full potential. Explore our range of innovative strength training equipment across all our series, meticulously designed to meet the needs of both commercial gym owners and serious home gym enthusiasts.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"primal-strength-austin-olympic-power-bar","title":"Austin Olympic Power Bar","description":"\u003cp\u003eThe Performance Series Austin Olympic Power Bar has been engineered for use as a multi-purpose power bar for deadlifting, squatting and benching. The bar has a firm whip with thinner ends to allow for a more comfortable grip and reduce fatigue during long training sessions.\u003c\/p\u003e\u003cp\u003eThe Austin Olympic Power Bar is rated to 992 lbs and features a black zinc shaft with bright zinc sleeves and a dual knurl mark for Olympic and powerlifting. The bar weighs 51.5 lbs and is 7.2ft long.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455511760995,"sku":"PSBA2009","price":567.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSBA2009-PerformanceAustinOlympicPowerBar-OlympicBarbells-HeroRender.png?v=1784813637"},{"product_id":"primal-strength-7ft-olympic-weight-lifting-bar-rated-400kg-black","title":"7ft Olympic Bar","description":"\u003cp\u003eUpgrade your lifting routines with the Primal Personal Series 7ft Olympic Bar, a superb entry level bar for any home gym.\u003c\/p\u003e\n\u003cp\u003eThis versatile 45 lbs Olympic barbell is a classic all rounder for general fitness training and is suitable for performing squats, presses\u003c\/p\u003e\n\u003cp\u003eTested to 701 lbs and constructed from high tensile strength steel, this premium barbell has a black ionised coating for long lasting performance and is backed by a 1 year home warranty for added assurance.\u003c\/p\u003e\n\u003cp\u003eEngineered to Olympic standard 7ft length, this bar is compatible with any Primal weight plate and is perfect for use with the Primal Personal Series gym racks and weight benches.\u003c\/p\u003e\n\u003cp\u003eDesigned with a 29mm grip and multiple knurling positions, the Primal Personal Series 7ft Olympic Bar ensures a secure and anti-slip grip for a variety of lifts.\u003c\/p\u003e\n\u003cp\u003eThis Olympic barbell also features 50mm Olympic ends with a medium whip, which allows flexibility for generating speed under the bar, making this ideal for dynamic lifts like snatches or clean \u0026amp; jerks. The low spin on this bar with double snap ring fixings on brass bushings, provides additional stability which suits powerlifting routines.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455512219747,"sku":"PSBA0011","price":209.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSBA0011-Personal_7ft_Olympic_Bar-Olympic_Barbells-Hero_Render.jpg?v=1784813648"},{"product_id":"primal-strength-monster-series-iso-incline-leg-press","title":"Primal Performance Series ISO Incline Leg Press","description":"\u003cp\u003eThe Primal Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security when training.\u003c\/p\u003e\n\u003cp\u003eISO Lever Plate-Loaded Machines have many benefits, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFull range of depth for heavy duty leg pressing\u003c\/li\u003e\n\u003cli\u003eConverging or diverging range of motion\u003c\/li\u003e\n\u003cli\u003eBack-supported leg pressing\u003c\/li\u003e\n\u003cli\u003eMaximise weight used whilst applying a natural lifting motion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Performance Series Incline Leg Press provides users with a heavy duty, multi-angle machine, with 3, extended weight-pin holders for maximum pressing weight. The back pad on the leg press has been engineered to provide a full range of seating angles to isolate and develop user’s leg muscles. The unique leg press design can be used lying, almost horizontally, for an extended range, or seated at a range of upright angles, for a more traditional leg press motion.\u003c\/p\u003e\n\u003cp\u003eLeg Pressing is a core leg exercise and maximises the use of glutes, hamstrings and quads whilst putting the body in an ergonomically, natural and safe pressing motion. The oversized, angled foot plate of this machine allows users to press their maximum weight without having as much pressure on their lower back whilst allowing users to place their feet in multiple positions to train their legs from different angles and targeting different muscle groups. It’s modern, user-friendly design easily allows users to comfortably perform (and move between) single leg or dual leg presses, whilst the non-slip diamond cut foot plates ensure user safety even when pressing a heavy load.\u003c\/p\u003e\n\u003cp\u003eThe ISO leg press is one of 8 Core Primal ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455512940643,"sku":"PSSS0014","price":3299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0014-Commercial-ISO-Leg-Press.jpg?v=1719390673"},{"product_id":"primal-strength-alpha-commercial-fitness-elite-iso-shoulder-press","title":"Plate Loading ISO Shoulder Press","description":"\u003cp\u003eThe Primal Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training.\u003c\/p\u003e\n\u003cp\u003eISO Lever Plate-Loaded Machines have many benefits, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent movement of each machine arm\u003c\/li\u003e\n\u003cli\u003eConverging or diverging range of motion\u003c\/li\u003e\n\u003cli\u003eSafely isolating muscle groups\u003c\/li\u003e\n\u003cli\u003eMaximise weight used whilst applying a natural lifting motion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Performance Series ISO Shoulder Press offers a natural and very ‘true’ pressing motion. Simply add the weights required, adjust the seat height and you can utilise the machine for a range of shoulder pressing exercises. As all Primal ISO Machines have single levers, you can train using one arm or both to isolate the shoulder muscles. As the popularity of ISO Lever Machines grows, more and more athletes are employing these machines as the training machines of choice. Traditionally, the machine shoulder press exercise is performed seated, facing outwards from the machine and using fixed handles.\u003c\/p\u003e\n\u003cp\u003eOn the Primal ISO shoulder Press you can perform both a seated, front-facing press exercise and a standing machine-facing press. The machine is also engineered to support both single and dual-arm lifts and is also excellent for safely performing standing power presses, all of which make this the premier shoulder press machine on the market.\u003c\/p\u003e\n\u003cp\u003eThe ISO shoulder press is one of 8 Core Primal ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads. The quick release seat allows users to set the machine up quickly to the desired height.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455514120291,"sku":"PSSS0008","price":1999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSSS0008-PerformancePlateLoadingISOShoulderPress-PlateLoadedMachines-HeroRender.png?v=1784813678"},{"product_id":"primal-strength-stealth-commercial-fitness-premium-rubber-stainless-steel-27-5kg-50kg-dumbbell-set-10-pairs","title":"Primal Pro Series Rubber Nero Stainless Steel Handle Dumbbells 60 lbs-110 lbs Package (10 Pairs)","description":"\u003cp\u003eThe Primal Pro Series, Premium-Rubber and Black Stainless-Steel Handle Dumbbells are extremely heavy duty and have a sophisticated end-cap design, which ensures the dumbbells are not only of the highest quality available but also look superb in any studio, gym or sports facility.\u003c\/p\u003e\n\u003cp\u003eThe premium rubber, although hard-wearing, is designed to 'feel' slightly softer than urethane-based alternatives on the market, and therefore will not damage gym flooring in the same way hard urethane or cast iron dumbbells can.\u003c\/p\u003e\n\u003cp\u003eThe precision-machined, straight, ionised-black handles have a medium knurl and have grip width of 30mm to 37mm depending on the dumbbell weight. The black-ionised coating ensures the stainless-steel grip will age well and the dumbbells will retain their new look, even with heavy use. The grips get slightly thicker as the dumbbells get heavier.\u003c\/p\u003e\n\u003cp\u003eThe dumbbells are sold in two sets. Set one; 5 lbs, 10 lbs, 17.5 lbs, 22.5 lbs, 27.5 lbs, 32.5 lbs, 37.5 lbs, 45 lbs, 49.5 lbs and 55 lbs. Set two; 60.5 lbs, 65 lbs, 70 lbs, 77.5 lbs, 82.5 lbs, 88 lbs, 93.5 lbs, 100 lbs, 104.5 lbs and 110 lbs. The sets have been designed to fit on 10-pair, premium dumbbell Racks and is matched with the Primal Pro Series, Premium-Rubber and Black Stainless Steel Dumbbell Sets. The dumbbells are weight-tolerance tested to within 2% to ensure accurate dumbbell weight.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455516414051,"sku":"USWD0199","price":9502.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/stealth-commercial-fitness-premium-rubber-stainless-steel-dumbbells-set-10-pairs_1-1-1.jpg?v=1719390726"},{"product_id":"primal-strength-monster-series-commercial-glute-ham-developer-ghd","title":"Primal Performance Series GHD","description":"\u003cdiv style=\"max-width: 1920px; max-height: 1080px;\" class=\"fusion-video fusion-youtube\"\u003e\n\u003cdiv class=\"video-shortcode\"\u003e\u003ciframe height=\"1080\" width=\"1920\" src=\"https:\/\/www.youtube.com\/embed\/wF5sbtRMuj0?wmode=transparent\u0026amp;autoplay=0\" title=\"YouTube video player\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe Primal Pro Series Glute Ham Developer (GHD) is multi-adjustable for both length and height, allowing trainers to set their perfect position. GHD’s are widely regarded as a must use machine in most strength and conditioning programmes for hamstring, glute, and posterior chain training.\u003c\/p\u003e\n\u003ch4\u003eThe Primal Pro Series GHD covers a wide range of exercises:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eGlute Ham Raises\u003c\/li\u003e\n\u003cli\u003eSupport Handles on the footplate for Reverse Hypers\u003c\/li\u003e\n\u003cli\u003eBack Raises\u003c\/li\u003e\n\u003cli\u003eOne Leg Glute Ham Raises\u003c\/li\u003e\n\u003cli\u003eOne Leg Back Raises\u003c\/li\u003e\n\u003cli\u003eSide Bending Torso Rotations\u003c\/li\u003e\n\u003cli\u003eRussian Twists\u003c\/li\u003e\n\u003cli\u003ePower Band Supported Glute Ham Raises\u003c\/li\u003e\n\u003cli\u003ePower Band Supported Back Raises\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Pro Series GHD has been engineered in 3mm commercial-grade steel and powered coated in a Matte Nero\/Grigio finish. It has oversized, dual rip-resistant padding, multi-adjustable height and length supports with quick-release pop pins. The foot supports have metal end-caps to protect the upholstery.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455518117987,"sku":"PSSS0054","price":2544.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/Primal-Strength-GHD-2.jpg?v=1719390759"},{"product_id":"primal-strength-commercial-upright-10-pair-hex-rubber-dumbbell-rack-matte-black","title":"10 Pair Upright Dumbbell Rack","description":"\u003cp\u003eUpgrade your commercial gym storage with the Performance Series 10 Pair Upright Dumbbell Rack, an accessible and space-efficient way to store 2.5 lbs-22.5 lbs dumbbells.\u003c\/p\u003e\n\u003cp\u003eThis sleek vertical dumbbell rack is engineered to fit flush against gym wall and the front facing design allows for easy access to store and pick up dumbbells.\u003c\/p\u003e\n\u003cp\u003eConstructed from heavy-duty steel with a durable zinc paint coating, this compact dumbbell storage is built for high volume use in commercial gyms and performance centres. The Performance Series 10 Pair Upright Dumbbell Rack is also backed by an impressive 5 year commercial frame warranty with 2 years on parts, for added assurance.\u003c\/p\u003e\n\u003cp\u003eCompatible with both our round and hex dumbbells in increments from 2.5 lbs to 22.5 lbs only, this weight rack also features a shelve at the top to store kettlebells or other gym accessories.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455519232099,"sku":"PSST3009","price":249.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/DUMBELLRACK-ONWHITE.png?v=1784813789"},{"product_id":"primal-strength-commercial-combo-bench-matte-black","title":"Competition Combo Rack","description":"\u003cp\u003eEngineered for high-performance training environments, the Performance Series Competition Combo Rack delivers a durable and versatile workout solution which is ideal for powerlifting training.\u003c\/p\u003e\n\u003cp\u003eThis premium piece of commercial gym equipment combines the traditional squat rack and bench press stations, allowing for a variety of powerlifting and general strength movements.\u003c\/p\u003e\n\u003cp\u003eWhether used for national-level competitions, powerlifting clubs or serious strength training, the Competition Combo Rack offers unmatched performance under heavy loads with an impressive 1102 lbs max weight capacity. Backed by a 5-year full commercial frame warranty with 2 years on parts.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"text-decoration: underline;\"\u003eKey Specifications\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeavy-Duty Construction:\u003c\/strong\u003e 75 x 75mm steel uprights with 3mm wall thickness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Load Capacity:\u003c\/strong\u003e 1102 lbs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable Upright Angle:\u003c\/strong\u003e 5 degree tilt position\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Position Safety Arms:\u003c\/strong\u003e 5 height settings\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrecision J-Hook Adjustment:\u003c\/strong\u003e 11 positions with 50mm spacing increments\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntegrated Spotter Platform:\u003c\/strong\u003e Textured anti-slip surface\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemovable Competition Bench:\u003c\/strong\u003e Bolt-secured design with integrated handle and transport wheels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOverall Weight:\u003c\/strong\u003e 400 lbs\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455520542819,"sku":"PSWB2016","price":3899.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSWB2016-Competition-Combo-Rack-Specialist-Weight-Benches-Aerial-Render-2.png?v=1784813817"},{"product_id":"primal-strength-premium-rubber-stainless-steel-handle-barbell-set-10-45kg-10-bar-set-black","title":"Primal Pro Series Rubber 22.5 lbs-100 lbs Fixed Barbell Set - EZ Bar","description":"\u003cp\u003eThe Primal Premium-Rubber and Black Stainless-Steel Handle EZ Barbells are extremely heavy duty and have a sophisticated end-cap design, which ensures the barbells are not only of the highest quality available but also look superb in any studio, gym or sports\/functional facility.\u003c\/p\u003e\n\u003cp\u003eThe precision-machined, EZ-shaped, ionised-black handles have a medium knurl and have grip width of 30mm. The black-ionised coating ensures the stainless steel grip will age well and the barbells will retain their new look, even with heavy use. The Pro Series EZ grip design is engineered to alleviate unnecessary pressure on the wrists while using pronated and supinated grips during bicep and triceps training.\u003c\/p\u003e\n\u003cp\u003eThe EZ barbells are sold in a 10-pair set; 22.5 lbs, 27.5 lbs, 32.5 lbs, 37.5 lbs, 45 lbs, 55 lbs, 65 lbs, 77.5 lbs, 88 lbs and 100 lbs. The set has been designed to fit on the dual-sided, 10-pair, Premium Barbell Rack and is matched with the Primal Pro Series, Premium-Rubber and Black Stainless Steel Dumbbell Sets.\u003c\/p\u003e\n\u003cp\u003eThe barbells are weight-tolerance tested to within 2% to ensure accurate barbell weight.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455521165411,"sku":"USWD0028","price":1239.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/pswd0028-p19-stealth-elite-fitness-premium-rubber-nero-stainless-steel-handle-barbell-set-10-to-45kg-10-pair-set_2-1-1.jpg?v=1719390785"},{"product_id":"primal-strength-20mm-epdm-premium-1m-x-50cm-gym-tile","title":"Performance Series Gray Fleck EPDM 3\/4\" - Tile (39\" x 20\") - INCLUDING CLIPS","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Performance Series Gray Fleck EPDM 3\/4\" Gym Tile delivers premium durability, safety and performance for commercial gym flooring. Featuring a high-impact, slip-resistant surface with a professional gray fleck finish, each 39\" x 20\" tile (approx. 5.4 sq. ft.) includes free recessed connector clips for secure installation. Bonded corners and edges are available, with thickness options from 3\/4\" to 1-1\/2\". Fully compliant with  fire and smoke emission regulations (Europe Highest Standard)\u003c\/p\u003e\n\u003cp\u003eThe tiles come with a light grey fleck and are completed with a black bonded edge tile to ensure there are no trip hazards when finishing your space.\u003c\/p\u003e\n\u003cp\u003eThe tile is also available in a 1.5 inch depth.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEPDM rubber\u003c\/b\u003e (Ethylene Propylene Diene Monomer \u003cb\u003erubber\u003c\/b\u003e) is a high-density synthetic \u003cb\u003erubber\u003c\/b\u003e primarily used for high intensity training zones, it is heat resistant, extremely hard wearing with a clean smooth finish.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003estyrene-butadiene rubber \u003c\/b\u003e(\u003cb\u003eSBR\u003c\/b\u003e) is derived from styrene and butadiene. These materials have good abrasion resistance and good aging stability when bonded, offering the perfect gym floor material for dropping heavy weights.\u003c\/p\u003e\n\u003cp\u003eIf you require different thicknesses of matting, we stock mats in 40mm thickness. Please call for a custom quote. If unsure of matting requirements, simply tell us your room size and we will send you a quote.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium, industry-leading smooth finish\u003c\/li\u003e\n\u003cli\u003eHigh impact to protect floors and equipment\u003c\/li\u003e\n\u003cli\u003eFlexible with a light bounce\u003c\/li\u003e\n\u003cli\u003eSlip resistant\u003c\/li\u003e\n\u003cli\u003eEasy to lay (interlocking fixers under the tile)\u003c\/li\u003e\n\u003cli\u003eEasy to clean\u003c\/li\u003e\n\u003cli\u003eMeet Fire and Smoke Emission Regulations (UK is high standard)\u003c\/li\u003e\n\u003cli\u003eSound resistant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":42455523819619,"sku":"PSMA0408","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/primalstrength-epdm-flooring-front-1.jpg?v=1719390825"},{"product_id":"primal-strength-multi-adjustable-bench-with-foot-support","title":"Adjustable Bench with Foot Support","description":"\u003cp\u003eThe Primal Personal Series Adjustable Bench with Foot Support is the ultimate PT or high-end home bench.\u003c\/p\u003e\n\u003cp\u003eConstructed from robotically welded steel with a chrome back support, this weight bench is complete with multi-angle seat, adjustable back pad and foot support for ultimate flexibility.\u003c\/p\u003e\n\u003cp\u003eBuilt with durability in mind, this sturdy weight bench supports an impressive max weight capacity of 1102 lbs (including the user) and is backed by a 5-year frame warranty, 2 years on parts and 1 year on pads and upholstery for added assurance.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455530143843,"sku":"PSWB3023","price":599.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSWB2023-Personal-Multi-Adjustable-Bench-With-Foot-Support-Adjustable-Benches-Hero-Image.jpg?v=1784813847"},{"product_id":"primal-strength-battle-rope-38mm10m-with-nylon-cover","title":"Battle Rope","description":"\u003cp\u003eThe Primal Performance Series Battle Rope is crafted with top-grade material for strength and comfort. Its rubberised handles offer superior grip, and the canvas cover shields against dirt and perspiration. 10m in length and weighing in at 27.5 lbs, the rope is ideal for a multitude of conditioning exercises in and outdoors.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":42455533879395,"sku":"PSAC0129","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1390\/0131\/files\/PSAC0129-Performance_Battle_Rope-Functional_Accessories-Hero_Render.jpg?v=1784813859"},{"product_id":"primal-strength-speed-rope-steel-handle","title":"3m Speed Rope Steel Handle","description":"\u003cp\u003eThe PRIMAL Performance Series Speed Rope with Steel Handles is functional fitness accessory designed for those seeking a high-quality, reliable and versatile skipping experience. As a brand that's dedicated to empowering individuals to unleash their true strength potential, PRIMAL delivers equipment that will elevate your workout routine and help you defy limitations.\u003c\/p\u003e\n\u003cp\u003eFeaturing lightweight steel handles, the PRIMAL Performance Series Speed Rope ensures a comfortable and secure grip during your workout. The firm knurling, adorned with a laser-cut Primal logo, adds a touch of style and provides an even better grip for those intense skipping sessions.\u003c\/p\u003e\n\u003cp\u003eThe adjustable length of the speed rope caters to users of all heights, allowing for a tailored and efficient workout. Simply use the adjustable screw fixing to set the rope to your desired length and you're ready to start skipping.\u003c\/p\u003e\n\u003cp\u003eOne of the standout features of the PRIMAL Performance Series Speed Rope is its smooth swivel bearing, which delivers a rapid, multi-directional spin for a seamless and enjoyable skipping experience. 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